Video Marketing Statistics You Need to Know in 2020

Video marketing will continue to grow in the industry and one should take advantage of upcoming trends if they want to leverage the capabilities of their marketing budget. Expect viewing to be optimized for desktop viewing rather than mobile despite recent changes. The most popular and therefore recommended day to public content is on Thursdays followed by Wednesdays. Most content published for business to business purposes will be in the form of a webinar or visual lecture. When considering channels of distribution for your company one will still rely on their website over other avenues like YouTube or Twitter. Length is key in distribution ideally the shorter the better. Statistics show most successful videos are two minutes or less and more people will watch if the video is shorter than a minute. In terms of seasonality October is the biggest month to publish.

Key Takeaways:

• The middle of the work week is key to video watching. Thursday, and then Wednesday, is the highest day of the week.
• Many business viewing audiences prefer watching a webinar over other video formats.
• Shorter content is more appealing, with 2-minute or less videos being preferred.

“The Platform of Choice for Business Video Viewing Is Desktop 87% of the Time”

Read more: https://www.convinceandconvert.com/content-marketing/video-marketing-statistics/