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The Ideal Word Count for the Different Social Media Posts

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Producing content, not to mention content marketing online is definitely not easy. It takes time, practice, and constant effort. Now, before you bore your audience with too many words or dissatisfy them with too little content, sit back, grab a cup of coffee, and let’s discuss the importance of knowing the right word count for … Read more

How to Measure Content Marketing Success 101

How to Measure Content Marketing Success 101

Knowing how to measure content marketing success is an important aspect that every marketer and/or business must take note of. Failure to do so would mean a great loss for the marketer or business despite all its marketing efforts. Why? This is because this step is actually what ensures the worth and efficiency of all … Read more

5 Content Marketer’s Must-Have Qualities

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Content marketing involves an endless cycle of curation, creation, promotion, and evaluation. The main purpose of content marketing is in its name itself—to market content in a way that attracts, develops, and encourages engagements to a specific audience. Every content marketer aims to reach more and more people—turn them from possible buyers, to subscribers, to … Read more

Content Marketing Analytics: 6 Common How-To Questions

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You should remember that content marketing doesn’t stop the moment you post your content and make it available to the public. It is a continuous process that entails a number of follow-ups and assessments. You have to look back on your content and check its engagements. Failing to assess your analytics would only leave you … Read more

Guide to Content Writing

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4 Critical Dos and Don’ts of Web Content Writing and Editing The world of the web can be very promising. In fact, it is the perfect platform for every brand to easily market, sell, and engage with their audience. However, with its great power should come great responsibility. Anyone who posts anything online are held … Read more

13 Content Marketing Hacks That Will Help You Attract More Clients

Content Marketing Hacks

Still not getting enough traffic to your site despite all your marketing efforts? Don’t worry because majority of content marketers feel the same way too. But, this doesn’t mean you shouldn’t do anything. Try these tips and see results in as quick as a month. Brainstorm viral ideas Write in-depth articles Craft clickable and shareable … Read more

Does Affiliate Marketing Work?

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Affiliate marketing is a form of partnership between a company and an affiliate marketer. The latter earns commission from product and/or service promotions, which can come in different forms like blog posts, web pages, photos, and/or videos. It is performance-based and rewarded through the impact created by an affiliate marketer’s marketing efforts to drive sales. … Read more

How to Prepare a Content Online or Content Brief

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A writer’s content brief is like an architect’s blueprint. It serves as an important guide to guarantee your content’s structure and ensure that every necessary detail is addressed, tackled, and substantiated with cohesion. It is a pivotal phase of content creation that every content marketer/author must include in their writing process. After all, a well-planned … Read more

The Ultimate Guide: Quality Topics for Your Site

Creating topics for your site may seem overwhelming as your site ages, especially when you feel like you’ve run out of ideas already. However, it is important to note how much consistent quality content production matters for your site’s success. After all, quality topics, are what make your site stand out and drive traffic. So … Read more

Facebook for Business: Facebook Pixel

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Facebook is one of the longest-running social media sites. Its popularity has swarmed across the globe, gaining its well-deserved title as part of the global giants. With its massive user base, marketers have also begun to use the platform as a medium to endorse their brands. Facebook pixel is one of the support that Facebook … Read more

4 Content Marketing Mistakes to Avoid (And What to Do Instead)

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One can’t deny how content marketing is actually one of the most effective, if not the best, strategies available today. But, with this in mind, many brands are also looking into engaging in one, turning it into a highly congested space. What’s more critical is that there are a number of mistakes done by content … Read more

4 of the Most Effective Content Types to Engage With Your Audience

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Getting high levels of engagement and brand awareness is not easy. For starters, there are thousands of other brands that are looking to promote the same content as you. With this, you have to leverage on high-quality content in order to make your brand stand out. Moreover, every person goes through several stages before finally … Read more

Content Marketing Best Practices

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Content marketing serves a purpose greater than promotion which is to achieve an engaged audience. It is important to note that a small but well-targeted audience is more effective than a large but unengaged audience. Three common goals shared by content marketers are: to increase website traffic, produce higher quality content, and to become better … Read more

Audience Targeting through Content Marketing

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Your customers are your lifeblood. How well you target and communicate with them can make or break your business. The right audience targeting solution will save you time and money while helping you find and keep the customers that are most likely to buy from you. Audience targeting is an essential part of marketing. Understanding … Read more