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WPMU for Multi-lingual Websites
If you are planning to create a multi-lingual website, then you need to choose the right platform that can support multiple languages. WordPress Multisite, or WPMU, is one such platform that can help you create and manage multiple websites within a single WordPress installation. In this article, we will discuss how WPMU can be used for multi-lingual websites and the benefits it offers.
Table of ContentsWhat is WPMU?
WordPress Multisite is a feature in WordPress that allows you to create and manage multiple websites from a single WordPress installation. Each website within the network can have its own domain name, subdomain or subdirectory, and can be customized independently. WPMU was originally designed for websites with multiple authors or sites that required different functionality, but it can also be used to create multi-lingual websites.
Benefits of Using WPMU for Multi-Lingual Websites
- Easy Management: With WPMU, you can manage all your websites from a single dashboard. You can update themes and plugins, create and manage user accounts, and configure settings for each site within the network.
- Seamless Integration: WPMU integrates seamlessly with WordPress, making it easy to manage and customize your multi-lingual websites. You can use the same themes and plugins for all the sites in the network, or you can customize them for each site individually.
- Easy Localization: With WPMU, you can easily translate your website content into multiple languages. You can use WordPress plugins such as Polylang, WPML, or Weglot to translate your content and manage your multilingual website.
- Cost-effective: With WPMU, you can save money on hosting and domain registration fees. You can create and manage multiple websites within a single WordPress installation, which means you only need to pay for one hosting account and one domain name.
How to Set Up WPMU for Multi-Lingual Websites
Setting up WPMU for multi-lingual websites requires a few steps:
Step 1: Install WordPress: First, you need to install WordPress on your web hosting account.
Step 2: Enable WPMU: Once WordPress is installed, you need to enable WPMU by adding a few lines of code to your wp-config.php file.
Step 3: Create a Network: After enabling WPMU, you can create a network of websites by going to the Tools menu in the WordPress dashboard and clicking on Network Setup.
Step 4: Install Plugins: Next, you need to install plugins such as Polylang, WPML, or Weglot to translate your website content.
Step 5: Create Sites: Finally, you can create individual websites within your network by going to the Sites menu in the WordPress dashboard and clicking on Add New. You can create as many websites as you want and assign them different languages.
Conclusion
WPMU is an excellent platform for creating and managing multi-lingual websites. With its easy management, seamless integration, easy localization, and cost-effectiveness, it’s an ideal choice for businesses and individuals who want to reach a global audience. By following the steps outlined above, you can set up WPMU for your multi-lingual website and start reaching a wider audience today.
Related news, trends, updates
Using WordPress? Try WPMU for Multi-lingual Websites! – ICanLocalize Blog. (Reference: https://blog-en.icanlocalize.com/2008/12/using-wordpress-try-wpmu-for-multi-lingual-websites/)
Links regarding the multilingual websites:
The More I Learn
The more I learn, the more I realize I have much to learn.
This statement speaks to the idea that as we acquire knowledge and experience, we become increasingly aware of our own limitations and the vastness of the unknown. In other words, the more we know, the more we understand just how much we don’t know.
This realization can be both humbling and inspiring. On one hand, it can make us feel small and insignificant in the face of the vastness of the universe and the complexity of human knowledge. On the other hand, it can drive us to seek out new knowledge and experiences, and to continually challenge ourselves to learn and grow.
Ultimately, the more we learn, the more we realize that knowledge is a never-ending pursuit, and that there is always more to discover, explore, and understand. This can be both daunting and exciting, as we strive to push the boundaries of what we know and expand the limits of our understanding.
Google Maps Rolls Out Immersive View
Table of ContentsGoogle Maps rolls out Immersive View
The new feature gives you an entirely new way to explore a place using AI and computer vision. It lets you feel as if you are right in the area with layers of information like traffic, weather, and the busyness of the place.
Google updates Google Maps Contributor Guidelines to prohibit incentivizing removal of negative reviews
2022 September 30
Before, the guidelines only disallowed incentivizing making positive reviews.
Source: https://www.seroundtable.com/google-review-guidelines-prohibit-negative-reviews-removal-34077.html
Google Maps Updates on iOS
2022 August 6
Google Maps makes it easy to navigate, explore, and get things done, no matter your device preferences. Google Maps has been updated with several new features to help consumers travel about, pay for parking, and stay informed about new services in their area. In addition, Google has broken off more of its most-used functions in its latest iOS version to make them easier to access. It also has a dark mode to reduce eye strain and a new live location option for iMessage.
Key takeaways:
- Monitoring actual traffic conditions in an area is one of Google Maps’ most significant capabilities.
- With the new Google Maps search widget, you can quickly search for your favorite places or go to frequently visited areas.
- By clicking the Google Maps button while messaging, you may now share your current location.
Read more: https://blog.google/products/maps/widgets-dark-mode-3-updates-google-maps-ios/
Best Free Keyword Research Tools for SEO This 2024
Table of Contents- Test free tools for keyword research
- Keyword research tools for Google
- Best keyword research tools (Free for a Limited Time)
- Understanding keyword research tools and their importance in SEO
- 5 best practices for effective use of free keyword research tools in SEO strategy
- To buy or not to buy? Choosing between free and paid keyword research tools
Test free tools for keyword research
These top free tools will help you gather keywords that people search for, learn their keyword difficulty, and find out how to rank them:
- Ahrefs Keyword Generator
- Answer The Public
- ChatGPT
- Ahrefs Webmaster Tools
- Google Keyword Planner
- Google Search Console
- Google Trends
- SERP Checker
- Keyword Difficulty Checker
Source: https://ahrefs.com/blog/free-keyword-research-tools/
Keyword research tools for Google
Here’s a list of the best free keyword research tools you can use for your content, SEO, and advertising campaigns:
- Google Analytics
- Google Ads Keyword Planner
- Google Optimize
- Google Search Console (GSC)
- SEOquake
- Moz Keyword Explorer
Best keyword research tools (Free for a Limited Time)
- Free for a limited time
- Semrush
- Wordtracker Scout
- Serpstat
Source: https://www.techradar.com/best/best-free-seo-keyword-research-tools-for-year
Understanding keyword research tools and their importance in SEO
Keyword research tools are software applications that help website owners and marketers to identify the most relevant and popular search terms or keywords related to their business or industry. These tools provide data on the volume of searches for specific keywords, competition levels, and other relevant metrics that can be used to optimize content for search engines.
Keyword research tools allow users to analyze keywords and phrases, their search volume, and the level of competition associated with each. By identifying the most relevant and popular keywords for their target audience, website owners and marketers can create content that better aligns with their target audience’s search intent and preferences. Additionally, keyword research tools can help identify long-tail keywords, which are more specific and less competitive, and can help to target niche audiences.
There are several keyword research tools available in the market, including Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and more. These tools are essential for businesses and individuals who rely on organic search traffic and want to improve their website’s visibility in search engines.
5 best practices for effective use of free keyword research tools in SEO strategy
Here are some best practices for using free keyword research tools effectively:
- Understand your target audience and their search intent
- Use long-tail keywords for better targeting and less competition
- Analyze keyword difficulty and competition to find the most suitable keywords for your content
- Use keyword variations and synonyms for more diverse and natural-sounding content
- Regularly monitor and update your keyword strategy to stay ahead of changes in search engine algorithms
By following these best practices and utilizing free keyword research tools, you can create more effective content that resonates with your target audience and improves your website’s visibility in search engines.
To buy or not to buy? Choosing between free and paid keyword research tools
Whether to buy a keyword research tool or stick to free ones depends on your budget, needs, and goals. Free tools can be effective for basic keyword research, but paid tools offer more advanced features and data analysis capabilities that can provide a significant advantage for businesses that rely on organic search traffic. Ultimately, the decision to buy a keyword research tool or use a free one depends on your specific situation and goals.
Side Hustle: How to Earn Passive Income in 2023
In recent years, the term “side hustle” has become increasingly popular, especially among millennials and Gen Z. It refers to a job or business that someone undertakes in addition to their regular employment. Side hustles can take many forms, from selling products online to providing services such as tutoring or freelance writing. In this article, we will explore the concept of side hustles and their benefits.
Table of Contents- Why Side Hustles Are Popular
- Types of Side Hustles
- Benefits of Side Hustles
- Challenges of Side Hustles
- Conclusion
- 5 side hustles to earn passive income in 2023
- Side hustles that help you earn over $1000/month from home
- Side Hustle Strategies: your go-to resource for launching and growing a successful side business!
- Related Posts:
Why Side Hustles Are Popular
There are several reasons why side hustles have become so popular in recent years. Firstly, many people find that their regular employment is not providing them with enough income to meet their needs. A side hustle can help them to supplement their income and make ends meet. Secondly, side hustles can provide a sense of fulfillment and purpose. Many people find that their regular job is not particularly meaningful, and a side hustle can allow them to pursue something they are passionate about. Finally, side hustles can be a way to explore new skills and interests. By starting a side hustle, people can develop skills that they may not have had the opportunity to use in their regular job.
Types of Side Hustles
There are countless types of side hustles, and the possibilities are only limited by one’s imagination. Some common types of side hustles include:
- Freelance work: This can include writing, graphic design, photography, web development, and more.
- Online selling: Selling products on sites such as eBay, Amazon, or Etsy is a popular way to earn extra income.
- Tutoring: If you have expertise in a particular subject, you can offer your services as a tutor.
- Pet sitting and dog walking: Many people are willing to pay someone to take care of their pets while they are away.
- Food delivery: Services such as UberEats, GrubHub, and DoorDash allow people to earn money by delivering food.
Benefits of Side Hustles
There are many benefits to having a side hustle. Here are some of the most significant ones:
- Extra income: The most obvious benefit of a side hustle is the extra income it provides. This can be especially helpful for those who are struggling to make ends meet.
- Flexibility: Many side hustles can be done on a flexible schedule, which makes them ideal for those who have other commitments, such as a full-time job or family responsibilities.
- Skill development: Starting a side hustle can help people develop new skills and gain experience in areas they may not have had the chance to explore in their regular job.
- Sense of purpose: A side hustle can provide a sense of purpose and fulfillment that may be lacking in a regular job.
- Entrepreneurial experience: Starting a side hustle can be a great way to gain experience in entrepreneurship, which can be helpful for those who want to start their own business someday.
Challenges of Side Hustles
While there are many benefits to having a side hustle, there are also some challenges to consider. Here are a few:
- Time management: Balancing a side hustle with other commitments can be challenging, and it’s important to prioritize tasks and manage time effectively.
- Burnout: Taking on too much can lead to burnout, so it’s important to set boundaries and take breaks when needed.
- Financial risk: Starting a side hustle can involve some financial risk, such as investing money in a product or service that may not sell.
Conclusion
In a world where traditional employment may not always provide the financial security and fulfillment we seek, side hustles have become a popular way to take control of our own destinies. With their flexibility, skill-building potential, and entrepreneurial experience, side hustles offer a promising avenue for those willing to take the risk and put in the effort. So if you’re looking to pursue a passion, develop new skills, or simply earn some extra income, why not give a side hustle a try? Who knows – it may just lead you to your dream career!
More on Side Hustle
5 side hustles to earn passive income in 2023
An investment influencer, Ryan Scribner, shares side hustles that let you earn as much as $693 daily. These include:
- ChatGPT email marketing for businesses
- Remote entertainment coordinator
- Recurring affiliate program
- Digital Real Estate
- Buy and reposition existing royalties
Source: https://www.youtube.com/watch?v=qVTU9yUxgz4
Side hustles that help you earn over $1000/month from home
- Starting a blog
- Creating a YouTube channel
- Starting a dropshipping business
- Becoming a virtual assistant
- Offering freelance service
- Selling information products online
- Teaching English online
- Becoming a social media manager
Source: https://bloggerspassion.com/side-hustle-ideas/
Side Hustle Strategies: your go-to resource for launching and growing a successful side business!
Side Hustle Strategies is a website that provides information and guidance for individuals who are interested in starting and growing their own side businesses. The website offers a newsletter and regular posts on topics such as marketing, branding, finance, and productivity. The goal of the website is to provide accessible and valuable information to help people succeed in their side hustles and achieve their goals. Whether someone is looking to earn extra income, pursue a passion project, or transition to full-time entrepreneurship, Side Hustle Strategies aims to be a helpful resource.
Related Posts:
Post-Panda and Post-Penguin Guide to Using Yoast SEO WP Plugin
In the world of search engine optimization (SEO), Google’s Panda and Penguin updates have had a significant impact on how websites are ranked. These updates have changed the way webmasters approach SEO, making it more important than ever to use quality content and ethical link-building practices. If you are using the Yoast SEO WP plugin, here is a guide to help you navigate post-Panda and post-Penguin SEO.
Table of ContentsUnderstanding Panda and Penguin Updates
Google’s Panda and Penguin updates are algorithms that aim to improve the quality of search engine results. Panda focuses on the quality of content, while Penguin targets the quality of backlinks.
Panda penalizes websites with low-quality, thin, or duplicate content. Penguin penalizes websites that use manipulative tactics to acquire links, such as buying links or participating in link schemes.
Using Yoast SEO WP Plugin Post-Panda and Post-Penguin
The Yoast SEO WP plugin is one of the most popular SEO plugins for WordPress. Here are some tips on how to use Yoast SEO post-Panda and post-Penguin:
Focus on Content Quality
With the Panda update, content quality is more important than ever. Yoast SEO WP plugin can help you optimize your content for search engines while ensuring that it is of high quality. Use the plugin’s content analysis tool to check your content for readability, keyword usage, and other factors that affect search engine rankings.
Avoid Duplicate Content
Duplicate content is a major issue that can result in Panda penalties. Yoast SEO WP plugin can help you avoid duplicate content by using canonical URLs and setting up redirects when necessary. Be sure to use the plugin’s settings to set your preferred domain and make sure all your URLs point to the same domain.
Build Quality Backlinks
With the Penguin update, the quality of backlinks is critical. Yoast SEO WP plugin can help you build quality backlinks by optimizing your website’s on-page SEO factors. This includes optimizing your title tags, meta descriptions, and header tags. You can also use the plugin’s internal linking suggestions to improve your website’s structure and internal linking.
Use Social Media to Your Advantage
Social media is an important factor in SEO post-Panda and post-Penguin. Yoast SEO WP plugin can help you optimize your social media sharing by providing you with the tools to add social meta tags to your website. This will help your content stand out when it is shared on social media platforms like Facebook and Twitter.
Stay up-to-date with Changes
SEO is constantly changing, and it’s important to stay up-to-date with the latest trends and updates. Yoast SEO WP plugin provides regular updates that ensure compatibility with the latest versions of WordPress and the latest SEO trends.
Conclusion
In conclusion, Yoast SEO WP plugin is a powerful tool that can help you navigate post-Panda and post-Penguin SEO. By following these tips and using the plugin’s features to optimize your website, you can improve your search engine rankings and attract more traffic to your site. Remember, quality content and ethical link-building practices are key to succeeding in the world of SEO.
A clear step-by-step guide to using Yoast SEO Plugin for WordPress. Check this out:
The NEW Guide to the Yoast SEO Plugin for WordPress (v1.2.5) — Kern Media.Why I Associate SEO with Chess
Table of ContentsSEO and chess may seem like two completely unrelated things, but upon closer inspection, the two share many similarities. As someone who has experience in both fields, I can confidently say that there are several reasons why I associate digital marketing with chess.
SEO is like chess
1. Strategic Thinking
In both SEO and chess, strategic thinking is essential. Just like in chess, where players need to plan several moves ahead, digital marketers also need to have a well-thought-out strategy to achieve their goals. In both cases, one wrong move can cost you the game. By thinking strategically, digital marketers can develop campaigns that target the right audience, utilize the right platforms, and make the most of their budget.
2. Constantly Evolving
Both SEO and chess are constantly evolving. In SEO, new platforms, algorithms, and technologies are continually emerging. Keeping up with these changes is essential to stay relevant and effective. Similarly, chess players also need to keep up with new strategies and tactics to stay ahead of the competition. In both cases, those who can adapt and evolve are the ones who are likely to succeed.
3. Analytical Skills
Analytical skills are critical in both SEO and chess. In chess, players need to analyze the board, evaluate possible moves, and anticipate their opponent’s next move. Similarly, digital marketers need to analyze data, evaluate campaign performance, and make data-driven decisions. In both cases, the ability to interpret data and make informed decisions is essential to success.
4. Patience and Persistence
Both SEO and chess require patience and persistence. In chess, players need to wait for the right opportunity to strike, and in SEO, campaigns can take time to generate results. It takes time to build a following, generate leads, and convert those leads into customers. It’s important to remain persistent and patient to achieve long-term success.
5. Competition
Both SEO and chess are highly competitive. In chess, players compete against each other to be the best, and in SEO, businesses compete against each other to attract and retain customers. In both cases, the competition is fierce, and the stakes are high. Those who can outsmart their opponents are the ones who are likely to come out on top.
Pointer: SEO and chess may seem like two completely different things, but they share many similarities. Strategic thinking, constant evolution, analytical skills, patience and persistence, and competition are all essential elements in both fields. By understanding these similarities, digital marketers can take a page from the chess playbook to develop effective campaigns and outmaneuver their competitors.
Content is king while link building is the queen
The phrase “Content is king while link building is queen” is a metaphor that illustrates the importance of both content and link building in search engine optimization (SEO) and SEO.
Content is king
The metaphor implies that content is the most important aspect of SEO, just as a king is the most important piece on a chessboard. Quality content is what drives traffic to a website, engages readers, and establishes a brand’s authority in a particular industry or niche. Content can come in many forms, such as blog posts, videos, infographics, e-books, podcasts, and social media posts. Without high-quality content, a website will struggle to attract and retain visitors, and any other marketing efforts will likely fall flat.
Link building is the queen
On the other hand, link building is equally important in the SEO landscape, just as a queen is a powerful piece on a chessboard. Link building is the practice of getting other websites to link back to your website. These links, also known as backlinks, are important because they signal to search engines that your website is authoritative and trustworthy. The more high-quality backlinks a website has, the more likely it is to rank higher in search engine results pages (SERPs). However, it’s important to note that not all backlinks are created equal. Quality backlinks come from reputable and authoritative websites, and link-building should always be done ethically to avoid penalties from search engines.
Summary
In summary, the metaphor “Content is king while link building is queen” emphasizes the importance of both content and link building in SEO. Quality content is the foundation of any successful SEO campaign, while link building helps to establish a website’s authority and increase its visibility in search engines. Just as a king and queen working together to rule a kingdom, content, and link-building work together to establish a strong online presence for a brand or website.
Game On: Top Phones for Gaming
Table of ContentsThere are many phones available that are suitable for gaming. Here are some of the top options:
ASUS ROG Phone 6
If you’re looking for the ultimate gaming experience on your phone, then look no further than the Asus ROG Phone 6.
The phone comes with two 12mm-by-16mm drivers for immersive sound and a 3.5mm headphone jack with EQ, Snapdragon Sound, AptX Adaptive and AptX Lossless support. The 6.78-inch AMOLED screen gives gamers a dynamic 165Hz refresh rate and an impressive 720Hz touch sampling rate too. Gaming phones offer mobile gamers an advantage over regular smartphones.
The ROG Phone 6 by ASUS is one of the best on the market, with powerful specs designed to provide an exceptional experience. This model comes with a Qualcomm Snapdragon 8+ Gen 1 processor, and users can choose from up to 16GB RAM for the Phone 6. The phone is also quite hefty at 239 grams and 10.3mm thick, so you know it far surpasses standard phones in terms of performance.
ASUS ROG Phone 5
This phone is specifically designed for gaming and has a 6.78-inch AMOLED screen, a Snapdragon 888 processor, 12GB of RAM, and a 6,000mAh battery.
iPhone 13 Pro Max
Apple’s latest flagship phone boasts a 6.7-inch Super Retina XDR display, A15 Bionic chip, 5G connectivity, and up to 1TB of storage.
Samsung Galaxy S21 Ultra
With a 6.8-inch AMOLED display, a Snapdragon 888 or Exynos 2100 processor, up to 16GB of RAM, and a 5,000mAh battery, the S21 Ultra is a top contender for gaming.
OnePlus 9 Pro
This phone has a 6.7-inch AMOLED display, a Snapdragon 888 processor, up to 12GB of RAM, and a 4,500mAh battery.
Google Pixel 6 Pro
The Pixel 6 Pro has a 6.7-inch OLED display, Google’s Tensor chip, up to 12GB of RAM, and a 5,000mAh battery.
Ultimately, the best phone for gaming will depend on your specific needs and preferences, such as screen size, processor, battery life, and budget.
What to check when buying phones for gaming?
When buying a phone for gaming, here are some important factors to consider:
- Processor: Look for a phone with a powerful processor, such as a Snapdragon or an A-series chip, to ensure smooth gameplay.
- RAM: A phone with more RAM will be able to handle more demanding games and multitasking.
- Display: Choose a phone with a high-resolution and high-refresh-rate display to enhance the gaming experience.
- Battery life: A phone with a larger battery will provide longer gaming sessions without needing to recharge.
- Cooling: Look for a phone with effective cooling mechanisms, such as a vapor chamber or heat pipe, to prevent overheating during extended gaming sessions.
- Storage: Make sure the phone has enough storage to install and store multiple games.
- Price: Set a budget for your gaming phone, as high-end gaming phones can be quite expensive.
By considering these factors, you can find a phone that will provide an optimal gaming experience.
In addition to the factors I mentioned earlier, buyers may also consider the following when looking for phones for gaming:
- Audio quality: A phone with good speakers or a headphone jack can enhance the gaming experience.
- Network connectivity: A phone with 5G or Wi-Fi 6 support can provide faster download speeds and lower latency for online gaming.
- Durability: A phone with a rugged design or water resistance can withstand accidental drops or spills during gaming sessions.
- Brand reputation: Some buyers may prefer a certain brand for their gaming phone, such as ASUS or Razer, based on their reputation for producing high-quality gaming products.
- Camera quality: While not directly related to gaming, some buyers may prioritize a phone with a high-quality camera for other uses.
Overall, buyers may have different priorities and preferences when looking for phones for gaming, and it’s important to consider all factors to find a phone that meets their specific needs.
Get Your Game On
In conclusion, if you’re looking for a phone for gaming, it’s important to consider factors such as the processor, display, RAM, storage, battery life, cooling, audio, network connectivity, durability, and brand reputation. By doing so, you can find a phone that will provide an optimal gaming experience. Additionally, it’s important to set a budget and prioritize the features that are most important to you. With the right phone, you can enjoy your favorite games on the go, whether you’re playing solo or with friends.
It may be helpful for you to explore the following topics:
Latest Samsung Phone Prices in the Philippines
Practical Guide to Buying Mobile Phones (Smartphones)Guide to Keywords: Best Practices, Trends, and Tips
Table of ContentsDiscover New Keywords to Generate More Traffic for Your Website
Assuming you already did the task on Day 2, Know Your Competitors’ Key Phrases or Keywords — it is time for us to research our competitors’ keywords or key phrases.
Today, our task is to discover hundreds of new keyword ideas for our website.
We recommend using an SEO tool like SEMRush and SEOPowerSuite (Rank Tracker) to discover new keywords. You may do it manually, yet it may take time.
Alternatively, if you have installed Google Search Console on your website, you can discover new keywords and key phrases. Even if you use an SEO tool, I recommend using Google Search Console to check the keyword impressions, clicks, CTR, and positions. SEMRush and SEOPowerSuite (Rank Tracker) integrate Google Search Console into their software/tool.
As there are thousands of keywords to discover, use more than one method or technique in keyword research. That is so you would not miss out on crucial keywords (traffic-generating and conversion-generating keywords).
How long does it take to discover new keywords or key phrases?
It takes about 30 minutes if you use an SEO tool and perhaps about an hour or two if you do it manually via the search engines.
Go back to Tip 5: 30-Day SEO Plan under DIY Internet Marketing.
Source: Discovering new keywords
Long-Tail Keywords: Find and Use Them for SEO
Long-tail keywords may generate lower search volumes but tend to generate higher conversion rates. This is because long-tail keywords are more targeted compared with short-tail keywords. Converting visitors to paying customers with long-tail keywords depends on how you utilize it on your pages.
Consider the following questions:
- What are long-tail keywords?
- How common are long-tail keywords?
- Why use long-tail keywords?
- How do you find long-tail keywords?
- How do you optimize your pages for long-tail keywords?
Takeaways:
- Competition and intent are other important factors for keyword quality, aside from search volume.
- Long-tail keywords have less competition.
- Long-tail keywords have higher conversion rates.
- Long-tail keywords include short-tail keywords.
- Long-tail keywords are perfect for PPC.
- Long-tail keywords are what Google wants.
- Use long-tail keywords for H2/H3 headings to optimize your page for long-tail keywords.
- Optimize anchor texts for internal and external links.
Read the full post from SEO PowerSuite: Long-Tail Keywords: Find and Use Them for SEO.
If you want an SEO tool for your website, check out RankMath or SEO PowerSuite.
Best Free Keyword Research Tools for SEO
Test free tools for keyword research
These top free tools will help you gather keywords that people search for, learn their keyword difficulty, and find out how to rank them:
- Ahrefs Keyword Generator
- Answer The Public
- ChatGPT
- Ahrefs Webmaster Tools
- Google Keyword Planner
- Google Search Console
- Google Trends
- SERP Checker
- Keyword Difficulty Checker
Source: https://ahrefs.com/blog/free-keyword-research-tools/
Keyword research tools for Google
Here’s a list of the best free keyword research tools you can use for your content, SEO, and advertising campaigns:
- Google Analytics
- Google Ads Keyword Planner
- Google Optimize
- Google Search Console (GSC)
- SEOquake
- Moz Keyword Explorer
Best keyword research tools (Free for a Limited Time)
- Free for a limited time
- Semrush
- Wordtracker Scout
- Serpstat
Source: https://www.techradar.com/best/best-free-seo-keyword-research-tools-for-year
Understanding keyword research tools and their importance in SEO
Keyword research tools are software applications that help website owners and marketers to identify the most relevant and popular search terms or keywords related to their business or industry. These tools provide data on the volume of searches for specific keywords, competition levels, and other relevant metrics that can be used to optimize content for search engines.
Keyword research tools allow users to analyze keywords and phrases, their search volume, and the level of competition associated with each. By identifying the most relevant and popular keywords for their target audience, website owners and marketers can create content that better aligns with their target audience’s search intent and preferences. Additionally, keyword research tools can help identify long-tail keywords, which are more specific and less competitive, and can help to target niche audiences.
There are several keyword research tools available in the market, including Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and more. These tools are essential for businesses and individuals who rely on organic search traffic and want to improve their website’s visibility in search engines.
5 best practices for effective use of free keyword research tools in SEO strategy
Here are some best practices for using free keyword research tools effectively:
- Understand your target audience and their search intent
- Use long-tail keywords for better targeting and less competition
- Analyze keyword difficulty and competition to find the most suitable keywords for your content
- Use keyword variations and synonyms for more diverse and natural-sounding content
- Regularly monitor and update your keyword strategy to stay ahead of changes in search engine algorithms
By following these best practices and utilizing free keyword research tools, you can create more effective content that resonates with your target audience and improves your website’s visibility in search engines.
To buy or not to buy? Choosing between free and paid keyword research tools
Whether to buy a keyword research tool or stick to free ones depends on your budget, needs, and goals. Free tools can be effective for basic keyword research, but paid tools offer more advanced features and data analysis capabilities that can provide a significant advantage for businesses that rely on organic search traffic. Ultimately, the decision to buy a keyword research tool or use a free one depends on your specific situation and goals.
Updates on Keywords:
- Know Your Competitors’ Key Phrases or Keywords
- How to Use Social Media for Keyword Research
- Best Free Keyword Research Tools for SEO
4 Uncommon (But Super-Effective) Keyword Research Tactics
Keyword research is one of the most important and basic things for a successful SEO campaign, no matter what you’re trying to accomplish. This is because it helps you understand what people are searching for and why they want to find it. However, there are different research strategies you can use, some of which are more uncommon than others. Here are four less-used tactics that you can use in your keyword research strategies to get better traffic.
Key Takeaways:
- Reviews should be monitored for the valuable feedback and data that they provide.
- Google’s autocomplete search suggester is a fantastic way to find keywords and potential opportunities.
- A website called TagCrowd can be used to view what keywords other websites use, through an easy-to-use visual.
“Understanding how people search – and why – is essential to targeting the right audience with the most relevant and attention-grabbing content.”
Read more: https://www.jeffbullas.com/keyword-research-tactics/
Keyword Targeting: Deciding on keywords to choose
Keyword volume should not be the only deciding factor in choosing a keyword. Answer the following questions to help you decide:
- Will the keyword send me enough traffic?
- Can I give searchers what they want?
- Does the keyword have value for my business?
- Can I rank for it?
Learn more: https://ahrefs.com/blog/keyword-analysis-for-seo/
3 steps in keyword optimization
Optimizing your keywords can help you rank better in search engines and drive more traffic to your website. Here are three steps to do keyword optimization for SEO:
2022 December 2
- Ensure you are optimizing the right keyword
- Align your keyword with the search intent
- Observe best practices for on-page SEO
Source: https://ahrefs.com/blog/keyword-optimization/
SEO PowerSuite shares what keyword Cannibalization is and how you can fix it
2022 November 4
Keyword cannibalization is an SEO problem when different pages from the same website compete with each other in search results. These pages compete for one keyword and hurt each other’s ranking.
To fix this problem, you can try any of the following:
- Consolidate competing pages.
- Use Content Editor to improve the relevance of your landing page.
- Add internal links to help search engines understand the importance of your pages, such as their prominence.
- Fix duplicate content.
Source: https://www.link-assistant.com/news/fix-keyword-cannibalization.html
Google addresses a question as to whether or not to target keywords with zero search volume
2022 September 30
The response was that you could optimize for any keyword you want. It is not always about the keywords with the most volume. Instead, it would be best if you focused on how people can find your page and use those keywords.
Source: https://www.searchenginejournal.com/google-zero-search-volume-keywords/464556/
Search Engine Journal shares how you can measure keyword difficulty to help you identify which keywords to prioritize
2022 September 30
Keyword research tools like the following will help you measure keyword competition and difficulty:
- Moz Keyword Difficulty Checker
- Google Ads Keyword Planner Competition Metric
- Google Ads Keyword Planner CPC Metric
- Number of search results
Source: https://www.searchenginejournal.com/keyword-difficulty-how-do-you-measure-it/462536/
Google says you don’t get penalized for keyword-stuffed URL
2022 October 12
And while adding your keywords in the URL is a good habit, its impact is minimal. It would be the wrong prioritization to keep your focus there.
Source: https://www.seroundtable.com/google-keyword-stuffed-urls-penalty-34132.html
2017 Most Expensive Keywords in Google Ads
by Josh
WordStream has done new, extensive keyword data research in English-speaking nations for five different currencies. As a result, they have identified the top 25 most expensive keywords (indicating that these specialized markets are incredibly competitive) and their average CPC.
The following are Google’s top 25 most expensive keywords:
Source: WordStream.com What makes these keywords that make them so expensive?
People have a serious problem that they must address immediately.
When people are eager for assistance, they are willing to pay extra for services or items to solve their problems. That means ad agencies may charge more for their services, and they can typically get a good return on their ad spend even if the cost per click is high.
Items or services with a high price tag.
Insurance-related keywords were at the top of the list the last time we looked. However, according to the data, insurance is no longer the king of the hill. The most expensive keywords now fall into the area of “business services,” – which includes terms like “data room” and “network security monitoring.” Most likely due to the high cost of these services.
Companies that provide business services are ready to spend higher per keyword. This is because there is much to gain when a prospect converts. Whether a single large purchase or long-term service.
Bringing hopes and dreams to reality.
People are willing to pay a high price to see their ambitions realized. Some people’s dreams include receiving an education. Some people enjoy studying, yet the term “degree” remains high-priced.
Read more: https://www.wordstream.com/blog/ws/2017/06/27/most-expensive-keywords
Organic vs. Paid Search
Organic and paid search are two primary methods used by businesses to drive traffic to their websites and increase their online visibility. While both can be effective, they have different advantages and disadvantages that can impact your overall marketing strategy.
Organic search refers to the process of optimizing your website to appear in the search results of search engines like Google, Bing, and Yahoo. The goal of organic search is to rank highly for relevant keywords and phrases that your target audience is searching for. This is achieved through a variety of techniques, including keyword research, on-page optimization, content creation, and link building.
Organic search is the process of optimizing your website to rank higher in search engine results pages for relevant keywords and phrases. This can help drive more traffic to your website from people who are searching for topics related to your business. The traffic that comes to your website as a result of organic search is known as organic traffic. It is free and can be a sustainable source of traffic over the long term, making it an important part of any digital marketing strategy.
Paid search, on the other hand, involves paying to place ads on search engines, typically through platforms like Google Ads and Bing Ads. These ads appear at the top and bottom of search results pages and are marked as “sponsored” or “ad.” Paid search allows businesses to target specific keywords and audiences and can be highly effective for driving targeted traffic to a website.
So, which is better: organic or paid search? The answer depends on your business goals, budget, and target audience. Organic search can be a more sustainable long-term strategy, but it can also take longer to see results. Paid search, on the other hand, can provide quick wins but can be more expensive and may not be sustainable over the long term.
Ultimately, the best approach is to use both organic and paid search in combination to create a comprehensive search engine marketing strategy that leverages the strengths of each approach.
5 key strategies for coordinating organic and paid search
Effective coordination between organic and paid search is key to maximizing the impact of your search engine marketing efforts. Here are some ways you can coordinate these two strategies to achieve better results:
Keyword research
Use the same keyword research for both organic and paid search.
Optimize landing pages
Ensure that landing pages used in your paid search campaigns are also optimized for organic search.
Use data to refine your strategy
Analyze search data from both organic and paid search to identify new opportunities for optimization and growth. Use data-driven insights to refine your strategy and optimize your campaigns over time.
Coordinate ad copy and meta descriptions
Ensure that your ad copy and meta descriptions are consistent and aligned with your overall messaging strategy.
Test and iterate
Continuously test and iterate your organic and paid search campaigns to identify what works best for your business.
By coordinating your organic and paid search strategies, you can create a more effective search engine marketing strategy that drives targeted traffic to your website and helps you achieve your business goals.
Updates related to organic vs. paid search
Effective coordination and testing between organic and paid search campaigns is essential as both impact click-through rates in search engine results
This was explained by Seach Engine Journal for “Ask an SEO” after being asked if businesses should invest in paid campaigns over SEO.
Source: https://www.searchenginejournal.com/seo-vs-paid/478897/
Organic Traffic
Boost your website’s visibility and reach your target audience by increasing your organic traffic through a solid SEO strategy that includes keyword research, high-quality content creation, website optimization, high-quality backlink building, social media use, and traffic monitoring and analysis.
Our SEO services can help you implement a successful strategy to increase your organic traffic and improve your online presence.
Table of ContentsWhat is organic traffic?
Organic traffic refers to the visitors who come to a website through search engine results pages (SERPs) or other non-paid means, such as social media or backlinks from other websites. It is also sometimes referred to as natural or unpaid traffic.
Organic traffic is the result of a website’s content and relevance to a particular search query, and it is not influenced by paid advertising. This means that when someone searches for a keyword or phrase related to a website’s content, and the website appears in the search results, the resulting traffic is considered organic.
Organic traffic is important for websites because it is a measure of their visibility and relevance in the online world. It can also be a source of high-quality traffic since visitors are actively searching for content related to the website’s niche or topic. Increasing organic traffic is often a goal of search engine optimization (SEO) efforts.
Why is organic traffic important?
Organic traffic is important for several reasons:
- Cost-effective: Organic traffic is free, which makes it a cost-effective source of traffic for websites. Unlike paid traffic, which requires ongoing investment to maintain, organic traffic can continue to drive visitors to a website without any additional cost.
- High-quality traffic: Visitors who arrive at a website through organic search are often more engaged and interested in the website’s content since they actively searched for it. As a result, organic traffic tends to have a higher conversion rate than other sources of traffic.
- Long-term benefits: While paid traffic can provide immediate results, organic traffic can provide long-term benefits for a website. With a solid SEO strategy in place, a website can continue to receive organic traffic for months or even years after the initial content is published.
- Builds credibility: A website that ranks high in the organic search results is often seen as more credible and authoritative than a website that only appears in paid results. This can lead to increased trust and a better reputation for the website.
Overall, organic traffic is an important source of traffic for websites because it is cost-effective, high-quality, and provides long-term benefits. A solid SEO strategy can help websites increase their organic traffic and improve their online presence.
What are the best practices to increase organic traffic?
There are several best practices to increase organic traffic to a website:
- Perform keyword research: Keyword research is an essential first step to identify the keywords and phrases that your target audience is using to search for content related to your website. Use keyword research tools to identify high-volume and low-competition keywords to target.
- Create high-quality content: Create content that is valuable, engaging, and informative for your target audience. Aim to create in-depth, comprehensive content that covers the topic thoroughly and provides unique insights.
- Optimize website for search engines: Optimize your website for search engines by ensuring that it is structured correctly, has clean and readable code, and uses relevant meta tags and headings. Also, ensure that your website is mobile-friendly and has a fast loading speed.
- Build high-quality backlinks: Backlinks are links from other websites that point to your website. High-quality backlinks from authoritative websites can help increase your website’s credibility and improve its search engine rankings.
- Use social media: Use social media to promote your website and share your content. Social media can help increase brand awareness, attract new visitors to your website, and improve your website’s social signals, which can influence search engine rankings.
- Monitor and analyze your traffic: Use tools like Google Analytics to monitor your website’s traffic and identify trends and areas for improvement. Analyze your traffic data to determine which content is performing well and which needs improvement.
By following these best practices, you can increase your website’s organic traffic and improve its visibility and credibility in the online world. However, it’s important to note that increasing organic traffic is a long-term process that requires patience, persistence, and ongoing effort.
Regular updates and trends related to organic traffic:
A step-by-step guide to driving a million monthly visitors to your blog
Neil Patel, a top digital marketing influencer, shares the following strategies he uses that bring in over a million monthly visitors to his blog per month:
- Optimize for the best quality pages. Delete unnecessary and outdated pages, and 301 redirect them to the most relevant page.
- Find old pages that need to be refreshed and update them.
- Combine related pages.
- Reach out to sites you’ve cited and linked in your blog post, promoting their business, and encourage them to share your content on social media (not backlink) to increase traffic to your site.
- Collect email addresses by offering free guides or anything of value to them. This way, you can email them whenever you have a new blog up.
- Check out the Backlinks Opportunity Report.
- Use internal linking.
- Use the tool called Subscribers. This tool allows visitors to subscribe to your website through push notifications through their browsers.
Source: https://www.youtube.com/watch?v=1DWuQiVh7A4
How to generate organic traffic on a small budget
UK-based SEO professional, Ryan Darani, shares five steps for driving traffic to your site even with a limited budget:
- Understanding your total addressable market
- Collecting search data using tools
- Establishing content efficiencies and processes
- Building brand awareness
- Looking outside Google for referral traffic, such as social media platforms
Google says that traffic is not a measure of search quality
According to Google’s John Mueller, using traffic is not the primary way you should look at the quality of your content. He advised knowing your users and your topics best.
Source: https://www.seroundtable.com/google-traffic-search-quality-34703.html
Google has stated in the past that traffic is not a direct measure of search quality. Search traffic can be affected by many factors, such as the user’s location, device, and search history, which may not reflect the relevance or accuracy of the search results. Google uses a variety of other metrics, such as click-through rate, bounce rate, and dwell time, to measure the quality of its search results. Additionally, Google’s search algorithm constantly evolves and considers hundreds of ranking factors or signals based on machine learning to deliver the most relevant and useful results to users. Therefore, Google does not rely solely on traffic as a measure of search quality.
Experiments you can try to improve your organic ranking and traffic
You can try experimenting with the following to see if they generate better results:
- SEO title
- SEO meta description
- Internal anchor text
- Schema markup
- Images
- Headers
- Word count
- URL
Source: https://www.searchenginejournal.com/seo-testing-experiments/462132/
#SEO #Hashtag = SEO Hashtag
Google treats hashtags as words in the content
John Mueller of Google confirmed this following a question on Twitter if hashtags are taken into account in the searches in Google Search.
Source: https://www.seroundtable.com/google-hashtags-words-in-content-34938.html
Table of ContentsThe Power of Hashtags for SEO: How to Use Them Effectively
In today’s digital age, social media has become a powerful tool for businesses to reach their target audience. With millions of users worldwide, social media platforms offer a unique opportunity for businesses to increase their online presence and drive traffic to their websites. One of the most effective ways to do this is through the use of hashtags. In this article, we will discuss the importance of hashtags for SEO and how to use them effectively.
What are Hashtags?
Hashtags are keywords or phrases preceded by the “#” symbol, which help categorize and organize social media posts. They were first introduced on Twitter in 2007 and have since been adopted by other social media platforms like Instagram, Facebook, and LinkedIn. Hashtags enable users to find relevant content on a particular topic quickly, and they also help businesses reach their target audience by increasing the visibility of their posts.
Importance of Hashtags for SEO
Hashtags are essential for businesses looking to improve their search engine optimization (SEO) strategy. They help increase the visibility of your posts, making it easier for users to find them when searching for specific keywords or phrases. When users search for a particular hashtag, they are directed to a feed of all the posts that have used that particular hashtag. This means that your post has the potential to reach a wider audience, including people who are not following your account.
Hashtags also help to create a buzz around your brand or products, which can lead to increased engagement and traffic to your website. By using relevant and trending hashtags, businesses can increase their brand awareness and reach a broader audience. This, in turn, can lead to more social media shares, backlinks, and ultimately, improved search engine rankings.
How to Use Hashtags Effectively
Now that we understand the importance of hashtags for SEO, let’s discuss how to use them effectively:
- Do your research – Research relevant hashtags that your target audience is using. Tools like Hashtagify or RiteTag can help you find popular hashtags related to your industry.
- Be specific – Use specific hashtags that describe your post accurately. Avoid using generic hashtags like #instagood, which have millions of posts associated with them, making it challenging to stand out.
- Keep it simple – Use short and simple hashtags that are easy to remember and spell. This makes it easier for users to find and remember your hashtag.
- Use trending hashtags – Keep up-to-date with trending hashtags related to your industry and incorporate them into your posts. This can help increase your post’s visibility and reach a wider audience.
- Don’t overuse hashtags – Avoid using too many hashtags in your posts, as this can make your content look spammy. Stick to a few relevant and popular hashtags per post.
Conclusion
Hashtags are a powerful tool for businesses looking to improve their SEO strategy. They help increase the visibility of your posts, create a buzz around your brand, and ultimately drive traffic to your website. By following the tips outlined in this article, you can use hashtags effectively and improve your social media marketing efforts. Remember to research relevant hashtags, be specific, keep it simple, use trending hashtags, and avoid overusing them.
Medical Spa Marketing: A Simple TikTok Promotion Ideas from TikViral
Are you a MedSpa owner and likely to grab the opportunity to expand your business, possibly using TikTok? If yes, here you learn how to do “medical spa marketing.” When it comes to Medical Spas, it is essential to focus on the marketing strategies that help to establish your business. Marketing is something that is challenging for businesses. And by being present on TikTok, you can easily promote your medical spa and enhance your online exposure. As TikTok is booming, more businesses have started building their presence on TikTok. However, it states that there is heavy competition on the platform. So to distinguish your medical spa business from competitors, buy TikTok likes to boost your content reach. It will tend to attract more new customers, and you can stay at the edge over the competition.
Table of ContentsWe have shared some helpful TikTok marketing ideas for your medical spa business. TikTok marketing doesn’t take up your precious time; you can effortlessly take your medical spa marketing to the next level.
Learn about TikTok
TikTok is a platform with incredible features, and to use the platform, you have to familiarize yourself with TikTok. There is much to learn about the platform before marketing your med spa on TikTok. You can play well with the trending filters, effects, and songs using the different features and create more appealing and engaging content. Also, you must do a reliable search to find the potential hashtags that are more famous for your med spa business. After studying the platform, you can quickly learn how to use the features effectively and create engaging content to take your med spa to the next level.
Share creative and valuable content
TikTok is famous for creativity and trends. Besides this, it becomes a great platform to visualize your content. One of the practical ideas to make your business noticeable is to create healthy and well-being content and present it in a way that attracts prospects. Understanding the power of visuals and capitalizing on them to boost brand awareness. You can take advantage of TikViral and showcase short-form content to many users. The different type of content includes:
- Creating videos of before and after treatment.
- How are you doing the procedure?
- What is the skincare routine that you are using in your med spa?
- Partner with beauty influencers to highlight your med spa business.
- Leverage user-generated content.
- Recreate videos of beauty treatments in your med spa to promote your services.
If your prospective customers know about how you are giving the treatment to the clients and helping them to stay healthy. Indeed, to boost your engagement, reply to your user’s comments and incredibly maintain your presence to raise your profit.
Take advantage of TikTok ads
If you want to advertise your med spa business effectively and instantly boost your reach, you can leverage TikTok ads. Now, more businesses have started using TikTok ads to grow their business immensely. Here is the list of TikTok ads to take your med spa in front of potential eyes.
- In-feed ads
- TopView ads
- Branded hashtag challenges
- Branded effects
- Brand takeover
Host a giveaway or contest
A giveaway or content is an exclusive strategy that helps to get more people’s attention. For that, you have to understand your target market and should promote an enticing prize. A great prize can be a tour package, a gift card to a local restaurant, a gift card to purchase any product, and more. Well, promote your special spa packages on TikTok, and if the clients win a prize, they tend to make an appointment with you. It would increase awareness of your med spa and drive more website traffic. Offering discounts on specific services will help you to get new customers and influence them to come back to book an appointment. It ensures that your spa name gets more familiar among potential clients, and you can build a last-longing solid relationship with them.
Collaborate with potential beauty influencers
One of the great ways to take your med spa business in front of potential clients is by partnering with the right beauty influencers. If you collaborate with the right influencers, then it will boost your spa reach and grow your business. Thereby you can build a strong community and increase your appointment. You must know that many influencers often try out TikViral to skyrocket their presence on TikTok. As a result, more individuals will trust the influencer’s recommendation, which tends to form a strong network that brings more leads in the future.
Wrapping It Up
The medical spa business continues to grow and has a diverse range of clients. So, therefore it is crucial to understand your audience and optimize the TikTok content that entices them. With the above “medical spa marketing” tips, you can start your marketing efforts and foster relationships with potential clients.
More posts related to TikTok
TikTok: Best Practices, Trends, Tips, and Updates
Trollishly: How to Leverage Influencer Marketing on TikTok?The Ultimate Guide to ALT Tags for SEO
Table of ContentsALT tags (alternative texts a.k.a. alt texts) are hidden descriptions for website images. These hidden powerhouses improve SEO by helping search engines understand your content and boost accessibility by providing narration for screen readers.
This comprehensive guide delves into the world of ALT tags, equipping you with the knowledge to optimize them for SEO success.
The Power of ALT Tags
ALT tags aren’t just fancy labels; they play a vital role in how search engines and users interact with your website. Here’s why they matter:
SEO Boost
Since images are a mystery to search engines, ALT tags act as their eyes. These descriptions not only help search engines understand your content but also boost your ranking for relevant keywords. In short, ALT tags are a win-win for SEO, making your website more discoverable.
Web Accessibility Champion
ALT tags are the key to unlocking a complete website experience for everyone. They act as the voice for visually impaired users relying on screen readers, ensuring screen readers can accurately describe images and provide equal access to information. This goes beyond accessibility; ALT tags are also a secret weapon for SEO. Since search engines can’t “see” images, ALT tags provide descriptions that help them understand your content and potentially boost your ranking for relevant keywords. In short, ALT tags are a win-win for both accessibility and SEO.
Enhancing the User Experience
Alt tagging also enhances the user experience of a website. When users hover over an image, the alt tag appears as a tooltip, providing a description of the image. This is especially helpful for users with slow internet connections or those using devices with small screens, as they may not be able to see the image clearly. Additionally, alt tags can provide contextual information about an image, such as its purpose, significance, or relationship to other content on the page, making it easier for users to understand the overall message of the page.
Crafting Effective ALT Text
Now that you understand the power of ALT tags, let’s explore how to craft them for optimal SEO benefits:
Accuracy First
The core function of an ALT tag is to describe the image accurately. Capture the main concept and include relevant details like objects, actions, and people.
Keyword Integration
While accuracy reigns supreme, strategically including relevant keywords can give your SEO a nudge. However, prioritize natural integration; keyword stuffing is a red flag for search engines.
Conciseness is Key
Aim for under 125 characters, ideally less. Remember, clarity trumps keyword density in a good ALT tag.
Best Practices for Writing ALT Text
Here are some additional tips to elevate your ALT text writing:
Be Descriptive
Alt tags should accurately and concisely describe the content of the image. Avoid using generic descriptions like “image” or “photo.” Start strong: Begin with a descriptive noun or verb to grab attention. Prioritize accessibility when creating alt tags; prioritize accessibility by ensuring they accurately describe the content of the image for users with disabilities.
Use keywords
Incorporate relevant keywords into your alt tags to help search engines understand the context and relevance of the image. Don’t stuff keywords: Avoid overusing keywords in your alt tags, as this can be considered spammy and may harm your SEO efforts.
Be mindful of length
Keep your alt tags to 125 characters or less to ensure they are fully visible in search results and on small devices.
Proper Grammar
Use sentence case for proper sentence structure.
Clarity for Complex Images
For images with multiple elements, separate them with commas for easy understanding.
Hyphens for Clarity
When using multi-word modifiers, hyphens ensure readability (e.g., “red-capped mushroom”).
Advanced ALT Text Strategies
Taking your ALT tag game a step further? Consider these strategies:
Informative Infographics
For infographics and charts, use ALT text to summarize key data points. You can even link to a detailed page for a deeper dive.
Descriptive Decorations
Don’t neglect decorative images! Use neutral descriptions like “Decorative border” to provide context without being intrusive.
Functional Buttons
For buttons, prioritize describing their function (e.g., “Submit form”).
Common ALT Tag Mistakes (and How to Avoid Them)
Even the most seasoned SEO professional can make mistakes. Here are some common pitfalls to avoid:
Missing in Action
Don’t leave any image without an ALT tag! Every visual element deserves a description.
Generic Descriptions
Avoid generic labels like “image1.jpg.” Be specific!
Keyword Cramming: Focus on natural integration, not keyword stuffing.
Overly Complicated
Keep it clear and concise for optimal accessibility.
Ignoring Decorations
Don’t forget decorative images; use neutral descriptive text.
Tools and Resources for Effective ALT Tags
Creating effective ALT tags doesn’t have to be a solitary endeavor. Here are some resources to help you:
Keyword Research Tools
Utilize free tools like Google Keyword Planner to identify relevant keywords for your ALT text.
SEO Audit Tools
Several SEO audit tools can help identify missing ALT tags, making them easy to tackle.
ALT Text Generators (Use with Caution)
While online ALT text generators exist, use them with caution. It’s always best to prioritize manually created, descriptive text.
Accessibility: A Core Consideration
Beyond SEO benefits, ALT tags play a crucial role in website accessibility. For visually impaired users relying on screen readers, ALT tags become the voice, describing the images and ensuring an inclusive user experience. Following WCAG (Web Content Accessibility Guidelines) will ensure your ALT tags are optimized for accessibility.
Conclusion: Reap the Rewards of Effective ALT Tags
Well-optimized ALT tags are a win-win for your website. They enhance SEO potential, improve user experience for all visitors, and boost website accessibility. Integrate effective ALT tags into your SEO strategy and witness the positive impact on your website’s overall success.
More about Alt Tagging
Google podcast talks about Alt Text for accessibility and SEO purposes
While it may be tricky to balance Alt text for accessibility and SEO purposes, one important practice is to never leave the field blank because something is better than nothing.
Source: https://www.searchenginejournal.com/google-on-alt-text-seo-accessibility/468044/
PayPal Guide for Filipinos in the Philippines
If you’re a Filipino living in the Philippines, here’s a helpful guide in using PayPal.
Table of contents- What is PayPal
- Can residents in the Philippines use PayPal?
- How PayPal works
- How to Add Money on PayPal
- How to Check PayPal Balance
- How does PayPal send money to other people with a PayPal account
- How to send money to someone with no PayPal account
- How to make PayPal Cash Withdrawal
- How to link your bank account to PayPal?
- How to transfer from PayPal to a Philippine bank account
- How to Transfer from PayPal to other e-wallets
- How much is the PayPal minimum transfer amount
- How to Get Cash from PayPal Instantly
- PayPal Updates
Image source: Pexels What is PayPal
PayPal is an online payment system that allows you to send and receive money online and make online payments safely. Since it is used in many countries worldwide, PayPal can efficiently send and receive money from an international partner, client, employer, or friends and family anywhere.
Can residents in the Philippines use PayPal?
Yes, Philippines residents can use PayPal to send and receive money online. We’ve been using it for years. We never find any limitations in receiving and sending money. However, the fees and exchange rate may be higher than normal.
It is recommended to check with PayPal directly to see if there are any specific restrictions or requirements for using the service in the Philippines.How PayPal works
PayPal is an online payment platform that lets you send money to people and receive funds from them.
You may link your PayPal account to your bank account, credit card, or debit card to make online purchases and bills payments. You may also add money to your PayPal account to process transactions.
How to Add Money on PayPal
As long as your linked bank account, credit card, or debit card works, PayPal will not require you to keep money in your PayPal account. However, you can add money to your account to make payments and fund transfers faster and easier.
You may add money on PayPal anytime using your linked bank account. Follow these steps:
- Log in to your PayPal account.
- On your home page and under your balance, click “Transfer money.”
- Under “Money in,” choose “Add money to your balance.”
- Type in the amount of money you wish to transfer to your PayPal account and click “Add.”
- On the next page, review the amount you wish to transfer. If you want to change the amount, click “Change.” If the amount is correct, click the “Add” button that indicates the right amount to complete the transfer.
How to Check PayPal Balance
You can check your PayPal balance by logging in to your PayPal account. You can do this on your PayPal mobile app, desktop, or mobile browser. Once logged in, you will immediately see your PayPal balance on your dashboard.
How does PayPal send money to other people with a PayPal account
PayPal lets you conveniently send money to other people, including family and friends, employees, clients, and business partners with PayPal accounts.
Follow these steps:
- Log in to your account.
- Choose “Send & Request.” You will automatically be brought to the “Send money” tab.
- In the “Send money to” box, type in the recipient’s details. You can use either the name, username, email address, or mobile number of the receiver. You may also choose a person from your contacts list that will appear in icons on the same screen.
- Enter the amount you wish to send.
- You may add a note as to the purpose of the payment.
- Click continue.
- Review the details on the next screen and click “Send money now” to confirm the transaction.
How to send money to someone with no PayPal account
You can also send money to someone with no PayPal account. However, the recipient needs to open a PayPal account once the notification is received to access the funds. Instructions on opening a PayPal account will be included in the email notification.
To send money to someone with no PayPal account, use the recipient’s email address in the “send payment to” box and follow the same procedure above.
How to make PayPal Cash Withdrawal
You can withdraw your PayPal balance by transferring the amount to any of your linked bank accounts. You may also transfer it to your linked e-wallet like GCash or PayMaya.
How to link your bank account to PayPal?
You may link your bank account to PayPal to quickly withdraw your money in your PayPal account. It also allows you to add money to your PayPal account. Make sure your bank account name and PayPal account name match to avoid returned withdrawals and the fee charged for the return.
Follow the steps below to link your bank account to PayPal:
- Log in to your account.
- Select “Wallet” on the top bar.
- Click “Link a bank account,”
- Enter your bank details.
- Review your details and click “Link your bank” to confirm.
How to transfer from PayPal to a Philippine bank account
To transfer your PayPal funds to your bank account, make sure your bank account is linked to your PayPal account. PayPal will charge P50 for every withdrawal that is less than PhP7,000. For withdrawals over PhP7,000, fees are waived.
The receiving bank may also charge a specific fee for your transaction. Processing takes between 1 to 5 business days.
Here are the steps to transfer your PayPal funds to your bank account:
- Log in to your account.
- On the dashboard, click the “Transfer funds” button just below your PayPal balance.
- Select the linked bank account to wish to move your funds. Click “Next.”
- Type in the amount you want to withdraw and click “Next.”
- Review the details you entered and click “Transfer” to confirm.
How to Transfer from PayPal to other e-wallets
You can conveniently transfer your funds from PayPal to other local e-wallets in the Philippines.
Before you can transfer, you need to link your PayPal account to your e-wallet account.
How to transfer from PayPal to GCash (send money from PayPal to Gcash)
One advantage of withdrawing your PayPal funds through GCash is that it’s free. To transfer money from PayPal to GCash, please see our article on How to Transfer Money from PayPal to GCash for Free.
Currently, some users are reporting a minimal charge of $15 when transferring their PayPal balance to their GCash account, despite PayPal stating there is no withdrawal fee.
Read more about it here: How to Transfer Money from PayPal to GCash for Free
How to transfer money from PayPal to Paymaya
To transfer your money from PayPal to PayMaya, please read our post about PayMaya.
How much is the PayPal minimum transfer amount
There is no minimum amount when you transfer from PayPal to another PayPal account. However, if you want to transfer funds from PayPal to your bank account or e-wallet, the minimum transfer amount is PhP500.
How to Get Cash from PayPal Instantly
PayPal offers Instant Transfer, where you can move your money from PayPal to your bank account with a linked Visa debit card within minutes. The transfer goes with a 1% fee. If you do not have a Visa debit card, you can use the Standard transfer that takes 1 to 3 business days to process. The Standard transfer is free of charge.
You can also get your PayPal funds almost instantly by transferring your funds to your GCash account.
PayPal Updates
Paypal Launches Its ‘Super App’
PayPal has been talking about its “super app” intentions for a while. They told their investors that its planned digital wallet and payments app had been given the green light to debut. The app’s initial version is already out. It includes various financial tools such as direct deposit, bill pay, a digital wallet, peer-to-peer payments, shopping facilities, crypto capabilities, and more. PayPal also announced a partnership with Synchrony Bank for PayPal Savings, a new high-yield savings account.
Key takeaways:
- Although PayPal does not intend to be a “bank,” the new app has appealing features for individuals considering switching their finances to neobanks. It will now allow two-day early access to paycheck Direct Deposits through PayPal’s bank partners, as well as bill pay and other features.
- Getting paid sooner is one of the most appealing benefits for individuals considering digital banking apps over traditional banks.
- PayPal Savings will offer high-yield savings account with a 0.40 percent annual percentage yield through a Synchrony Bank relationship (APY). PayPal believes that its high-yield service will compete based on the quality of its combined offerings rather than just the APY.
Satellite Broadband: Starlink Philippines
Starlink is a satellite-based broadband service provided by SpaceX, which aims to provide high-speed internet access to people all around the world, including the Philippines.
Table of ContentsStarlink’s satellite internet service works by deploying a network of thousands of small satellites in low Earth orbit (LEO). These satellites are much closer to the earth than traditional communication satellites, which orbit at a much higher altitude, making them faster and more responsive.
Henry Sy Jr.’s Data Lake Inc. partners with Elon Musk’s SpaceX to launch a nationwide satellite broadband service in the Philippines
2022 November 4
Data Link will be the first Starlink integrator in the country and Southeast Asia.
Source: https://business.inquirer.net/369763/sy-musk-team-up-for-ph-satellite-internet
Users in the Philippines can sign up for Starlink’s broadband service by purchasing the necessary equipment, including a satellite dish and a router, from the company. Once installed, the equipment will connect to the Starlink network via satellite, providing users with high-speed internet access anywhere in the Philippines, even in rural and remote areas where traditional broadband services may not be available.
One of the main advantages of Starlink’s satellite broadband service is its ability to deliver high-speed internet to remote and underserved areas, which have limited access to traditional broadband infrastructure. However, it’s important to note that as with any satellite-based service, Starlink’s broadband service can be affected by weather conditions, and the cost of the equipment and service may be relatively higher compared to traditional broadband services.
As of March 2023, Starlink is still in the process of rolling out its service globally, and availability may vary depending on the location. It’s always best to check with the company for the latest updates on availability and pricing in the Philippines.
PPC Advertising: What You Need to Know
What is PPC?
Pay-per-click (PPC) advertising effectively reaches potential customers online, but it can be challenging to understand if you’re new to the concept. In this article, we’ll discuss PPC advertising, how it works and why you should consider using it as part of your digital marketing strategy. We will also discuss the different platforms available for PPC campaigns and the key things to keep in mind when setting up a campaign.
Table of Contents- What is PPC?
- Checklist for a successful PPC campaign
- Here are 3 PPC marketing trends and recommendations for 2023
- PPC advertisers need to get ready with third-party cookies retiring soon
- Advantages of PPC
- Types of PPC Ads
- Setting Budget & Goals
- Targeting and Relevance
- Optimizing Performance
- Conclusion: Benefits of PPC
Checklist for a successful PPC campaign
Daily review on:
- New campaign details
- Budget pacing depending on the campaign size
- Any flags, disapprovals, and other notifications
Weekly review on:
- Google Recommendations
- Budget pacing (could also be daily)
- Conversions
- Report on Search terms
- Performance spikes
- Display placements
- Keyword or search terms
- Device performance
- CPC (ad group level)
- Country performance
Monthly review on:
- In-depth performance review and analysis
- Client KPI metrics
- Key trends
- Auction insights report
- Keyword research
- Quality score audit
- Ad copy audit
- General deep data analysis
Source: https://searchengineland.com/ppc-management-checklist-daily-weekly-monthly-reviews-393344
Here are 3 PPC marketing trends and recommendations for 2023
- A slowing economy and increased focus on efficiency – set up your investment on strategies that drive the most return.
- On automation and autonomy – balance using automated strategies with the autonomy you need to reach your target.
- Microsoft Advertising on the rise – consider the innovation opportunities on Microsoft that could improve your conversion rates.
Source: https://searchengineland.com/ppc-marketing-trends-2023-391165
PPC advertisers need to get ready with third-party cookies retiring soon
As a guide, you can do the following steps:
- Take advantage of other strategies like using Google Tag and directly uploading audience data.
- Do first-party audience targeting using Google and Microsoft Customer Match, as well as Google Analytics 4.
- Apply audience expansion tactics.
- Use “Topics API” (still on beta testing).
- Begin creating a first-party PPC audience framework.
Source: https://searchengineland.com/ppc-guide-privacy-focused-audience-targeting-387616
Advantages of PPC
Pay-per-click (PPC) advertising is a popular form of digital marketing that enables businesses to target potential customers and drive website traffic. As a cost-effective tool, PPC can help increase conversions and generate business leads. Knowing the basics of PPC advertising is essential if you want to gain the most from this powerful marketing strategy. This article outlines what you need to know about PPC advertising so you can make the most of it for your business.
Types of PPC Ads
With the ever-evolving landscape of digital marketing, staying abreast of the latest trends can be a challenge for even the most experienced marketers. One such trend is PPC (pay-per-click) advertising, an effective way to drive targeted traffic to your website and increase conversions. This article will provide an overview of PPC advertising, including what it is, how it works, and tips on creating successful campaigns.
Setting Budget & Goals
Pay-per-click (PPC) advertising is a powerful tool that can bring many new visitors and potential customers to your website or online store. If you’re looking for ways to supercharge your digital marketing efforts, PPC advertising should be at the top of your list. It offers businesses a unique opportunity to reach their target audiences in an effective and cost-efficient manner.
Targeting and Relevance
For businesses looking to maximize their online presence, an excellent place to start is with PPC (pay-per-click) advertising. PPC is an effective way to reach a large audience quickly and can be used to increase brand exposure and drive more qualified website traffic. Marketers need to understand the fundamentals of PPC advertising to make the most out of their campaigns.
Optimizing Performance
PPC advertising is an effective way to reach potential customers and increase your business visibility online. Whether you’re a small business looking to build an online presence or a large company that wants more control over its digital marketing campaigns, PPC can be the right choice. Understanding how PPC works and the different types of ad networks available is essential for getting the most out of your investment.
Conclusion: Benefits of PPC
Pay-per-click (PPC) advertising effectively reaches potential customers, builds brand awareness, and increases sales. It pays to understand the basics of PPC advertising if you’re looking to get the most out of your marketing efforts. This article will provide an overview of PPC, how it works, and why businesses should consider using it.
Unleash Your Business’s Potential: Benefits of Hiring Local SEO Specialists in Brisbane
If you run a business in Brisbane, you should know the importance of an online presence. And to achieve that, hiring local SEO specialists in Brisbane can make a big difference.
According to recent research, around 97% of people in Australia search online to find local businesses. Moreover, Brisbane has a thriving small business community, with over 97% of businesses operating with fewer than 20 employees. These businesses require an effective SEO strategy to stay competitive in the digital marketplace.
SEO specialists are experts in making your business/website visible online. They can help you to reach your potential customers and generate more revenue for your business.
If you want to know what more they can do, this article is for you.
Improved Local Search Ranking
Local SEO specialists can help you rank higher on Brisbane search engines. They can optimize your website content and meta-tags, making your business more visible to potential customers. They can also optimize your Google My Business profile, ensuring your business appears in Google Maps and the Local Pack. This increased visibility can help you to attract more foot traffic and generate more leads.
Consider using locations and their variations.
For example, if your target audience is in Brisbane and your business is a hypnotherapy centre, then use: “Hypnotherapy Brisbane, Australia” or “Hypnotherapy Queensland.”If your target audience is in Central Coast, then use the keyword: “Hypnotherapy Central Coast” or “Hypnotherapy NSW, Australia.”
Keyword Research and Analysis
To improve local search ranking, it is essential to target the right keywords. Local SEO specialists can conduct comprehensive keyword research to find the best keywords to target for your business. They can also analyze your competitors’ keywords to understand their strategies and change your SEO strategy accordingly.
Tailored SEO Strategy for Local Market
One of the key benefits of hiring local SEO specialists is their expertise in the local market. They better understand the local business environment and consumer behaviour, allowing them to tailor your SEO strategy to suit your local market.
This tailored approach can help you to reach your target audience more effectively and generate more qualified leads.
Mobile Optimisation
In today’s digital technology, more and more people are using mobile devices to search for local businesses.
Local SEO specialists can ensure that your website is optimized for mobile devices providing an excellent user experience for your potential customers. This can improve your website’s ranking on search engines, as Google prioritizes mobile-friendly websites in its search results.
Continuous Monitoring and Analysis
Local SEO is not a one-time activity; it requires continuous monitoring and analysis to stay ahead of the competition. Local SEO specialists can monitor your website’s performance, track your keyword rankings, and analyze your competitors’ strategies.
This lets them change your SEO strategy in real time, ensuring your business stays competitive in the digital marketplace.
Final Thoughts
In conclusion, if you are running a business in Brisbane, hiring local SEO specialists in Brisbane is a wise investment. Brisbane, the capital of Queensland, is home to plenty of professional SEO experts.
With their expertise in the local market and tailored SEO approach, they can help you unleash your business’s potential and generate more revenue. They can improve your local search ranking, conduct keyword research and analysis, optimize your website for mobile devices, and provide continuous monitoring and analysis.
All these factors can help your business stand out from the crowd and reach its full potential. So, if you want to succeed in the digital marketplace in Brisbane, hiring local SEO specialists is the way to go.
How to Make 1000 Extra a Month: The Ultimate Guide
Do you want to know how to make $1000 extra a month? It can be challenging, but with the right tools, knowledge, and dedication, making an extra $1000 or more each month is possible. Here are some of the best methods for earning that extra income.
Find a Side Hustle Online
If you want to make an extra $1000 a month, one of the best ways to do so is by finding a side hustle online. Plenty of great opportunities are available, from freelance writing and web development to virtual assistant work and telemarketing services. With the rise of the gig economy, there are many legitimate ways to supplement your income from home and increase your monthly earnings.
Become an Uber Driver or Offer Delivery Services
Driving for Uber or offering food delivery services are great ways to earn extra money each month and can help you make an extra $1000 a month. With Uber, you can set your own hours and work as little or as much as you want – plus, you get paid each week directly. Many companies offer food, groceries, and package delivery services if you’re uncomfortable driving people around. All it takes is signing up with the company, downloading their app, and logging in whenever you have free time!
Perform Freelance Work
Various freelance opportunities are available online, ranging from web design and writing to data entry and market research. Sites like Fiverr and Upwork offer thousands of potential projects for freelancers looking to make extra money, depending on your skill set. Plus, you can work whenever works best for you.
Try Selling Crafts and Handmade Goods
Have a creative streak? Make an extra $1000 a month by selling handmade items, crafts, and artwork. Platforms such as Etsy make it easy for you to start your shop and list products for sale, setting your own prices and shipping timelines. Plus, sites like Society6 offer art prints of all sizes, from wall hangings to phone cases, that can get you even more exposure – just upload your design to their site, and they’ll take care of the rest!
Invest Your Money and Make Passive Income
If you already have some extra cash, investing it can be one of the best ways to make an extra $1000 a month. To start, look into stock market funds and real estate investments offering passive income potential. These low-risk investments typically have lower returns than other investments and provide consistent income no matter what direction the market takes. With responsible fund management, stable long-term investments can generate a decent return on your investment over time. Plus, you’ll never need to worry about managing tenants or collecting rent!
History of FTT Cryptocurrency Price Changes
FTX is a popular crypto exchange used by both beginner and advanced traders. The platform offers advanced financial instruments for such a popular trading method as futures derivatives trading through its FTX token, which acts as collateral in futures contracts.
Crypto futures trading is speculation on the future crypto asset’s rate documented in a contract where the price and the date are specified. When the contract’s period expires, a trader must fulfil commitments to the contract, that is, to buy or sell crypto assets at a pre-agreed price.
This financial instrument is profitable only in the case the trader knows how to predict assets price. It requires thorough asset analysis:
- technical research (analysing crypto price, chart, finding historical indicators and patterns, etc.);
- fundamental analysis (research of the economy globally and the external factors that can affect the crypto market trends);
- quantitive analysis (based on the data received from the tho previous analysis, a trader calculates indicators).
All these help to understand if it is worth investing in the asset and wish futures option to pick – long or short, where long means selling crypto at a higher price in the future, and short means buying assets at a lower rate in the future.
FTT Price and its History
As of October 2022, the FTT USDT pair is traded at $22.48. USDT is a stablecoin pegged to a dollar, so this pair shows the FTT price in the dollar equivalent.
In 1029, the FTT price reached its all-time low of $0.83, then slightly increased to $2.14. In 2020, the FTX token demonstrated a 169% growth and reached $5.77. In 2021, the price soared to $61.28, which was a sharp increase by 952%. Then when the entire crypto market switched to the bearish trend, the FTT price dropped to $22.79.
In 2022, the token rate reached $46.73, and after the whole market collapsed, it again fell to $33.48. In June 2022, the price declined to $21.15, and since then, the price has been stagnant.
What happened with the FTX Token?
On November 2nd, CoinDesk released a report that had a seismic impact on the entire crypto market. According to the report, Alameda held FTT tokens worth $5.81 billion, a substantial portion of the company’s total assets ($14.6 billion). This is not typical since a company should not hold the majority of its own tokens, but rather a variety of other companies’ and project currencies. However, it’s important to note that FTX exchange is a subsidiary of Alameda.
This news prompted a massive outflow of funds from the FTX exchange, resulting in the FTX token plummeting from $22 to $1.33 by December 1st.
Look for more information about the FTT crypto on the WhiteBIT blog, investigate charts, and analyse the asset on your own to make a correct decision on buying this token.
Google Business Profiles
Staying informed about the latest updates is crucial for business owners. This compendium highlights essential changes and enhancements that can impact your online presence and strategy. From shifts in platform policies to emerging trends, these updates are designed to equip you with the knowledge needed to navigate the digital marketplace effectively. Whether you’re a seasoned marketer or a small business owner, understanding these developments will help you adapt and thrive in today’s competitive environment.
Table of ContentsDiscover what Google Business Profiles is and how it can help you promote your business online. Learn how to create a profile, manage it, and get the most out of its features.
Google Business Profile Update on Service-Area Businesses
Recent updates to Google Business Profile have introduced new restrictions for service-area businesses that offer products or services requiring customers to meet a minimum age requirement, such as alcohol, cannabis, or weapons. Under these guidelines, businesses in these categories can no longer operate as service-area businesses unless they maintain a physical storefront.
This change aims to enhance compliance with legal regulations and ensure that age-restricted products are marketed responsibly. As a result, companies offering these services must now establish a brick-and-mortar location to serve their customers through Google’s platform effectively. This move helps protect consumers and promotes transparency and accountability within the marketplace.
Businesses affected by this update should consider reviewing their profiles and adjusting their operational strategies accordingly. Establishing a physical presence may open new opportunities for customer engagement while adhering to Google’s policies and local laws regarding age-restricted sales.
Source: https://support.google.com/business/answer/9157481?hl=en
Follow Google Business Profile guidelines with ease
This post provides Google’s guidelines to avoid suspension of the profile. The guidelines cover various aspects, such as business name, accurate business hours, and account-level restrictions. It also mentions the preferred method of managing the profile and the consequences of violating the guidelines.
Source: https://searchengineland.com/how-to-follow-google-business-profile-guidelines-432177
Google Business “profile strength” label is now live
The widget shows how complete your Google Business Profile is. However, SEO experts seem unhappy about the label after noticing that the profile is incomplete if the business does not use all of its features, such as Ads.
Source: https://www.seroundtable.com/google-business-profile-profile-strength-status-34928.html
Google Posts Insights gone
- Google has removed the ability to see insights on Google Posts, which was a feature that allowed users to see how their posts were performing in terms of views, clicks, and engagement.
- The feature was part of the Google My Business platform and was used by businesses to track the performance of their posts on Google Maps and Search.
- Google has not provided a reason for removing the feature or announced plans to bring it back.
- The removal of the feature means that businesses will no longer be able to track the performance of their posts and make data-driven decisions about their Google My Business presence.
- Users noticed the feature was gone from the end of December 2021 onwards.
- Removing the feature is a loss for businesses as it will be harder for them to track the performance of their posts and make data-driven decisions about their Google My Business presence.
- Many users are disappointed with the removal of this feature and are looking for alternatives to track the performance of their posts on Google.
Source: https://www.seroundtable.com/google-posts-insights-gone-34752.html
Users can now crop photos uploaded to Google Posts or Updates section on Google Business Profiles
2022 December 2
You will see the cropping icon on the corner of the uploaded photo.
Source: https://www.seroundtable.com/google-updates-adds-cropping-photo-tool-34417.html
What Is Domain Authority and Does It Work?
When it comes to SEO, most people get confused between different metrics and terms defining their website’s strength and quality. The metric that is often confusing, calculated by some online tools, is domain authority.
In this article, we will discuss what domain authority is and how it works in brief detail. So, keep reading!
Table of ContentsWhat is domain authority?
Domain Authority is a useful SEO metric designed by Moz to predict how well your website performs in search engine results. It is determined on a logarithmic scale range from 0-100. Score 1 is where all new websites start and move up to 100.
According to the nature of this logarithmic scale, it will become more difficult once your website starts ranking higher in search results. On the other hand, jumping to a higher domain authority score is easy if you start from scratch. In general, increasing the score from 20 to 30 is easier compared to 70 to 80.
We know most of the readers will have a question in their minds: “Is domain authority really important?” let us explain
Yes! It is important because it gives you an idea of how good your website’s performance is in search engines. Domain authority helps website owners to better understand their site’s credibility in the eye of a search engine (Google). Not just this, it also allows them to compare their website with competitors. By keeping track of competitors, website owners can fine-tune their strategy.
To better understand the importance of domain authority, we have provided an example below.
A quality backlink from a high-authority website is more valuable in the eye of the search engine as compared to a backlink from a site with low authority.
How domain authority works or calculated?
Domain authority is calculated by looking at numerous factors, including linking root domains, content quality, and SEO. According to Moz, overall SEO performance and backlinks positively impact domain authority.
Let’s take a look at all these key factors:
Linking root domains: It is the number of unique backlinks that your website has. But remember, multiple links from the same website will be only counted as one linking root domain. Suppose a particular page of our website receives numerous links from a high-authority website. In that case, that page will score well in search results and improve your website’s overall score.
Quality Content: As we all know, content is considered the king in the online industry. The quality of content on your website can increase or decrease the domain authority score.
Moz Rank: It is a metric that allows users to determine the overall link popularity of a website in the form of a number.
Moz Trust: Moz trust is also a notable ranking metric that measures the quantity and quality of websites linking to your website. Links from high-authority sites will result in an increased MozTrust Rating.
SEO Friendliness: SEO friendliness is another crucial factor in calculating domain authority. If your website is SEO optimized, it will result in a high score and performance and vice versa.
Suggested tools for calculating domain authority
It is not possible to calculate your website’s domain authority by yourself. You will need to take help from online tools. Some of the most popular tools for calculating DA scores are discussed below.
- Moz Domain Analysis:
Moz Domain Analysis is a free feature from Moz that allows users to quickly and easily check the domain authority of any website. It provides a comprehensive overview of the domain’s authority score, measuring how well it is trusted and ranked within search engine results.
Moz Domain analysis is straightforward and easy to use. To use it, enter the website address you wish to check into the search box and click the ‘Check Authority” button. The domain authority score will be displayed on the page, along with other vital metrics. For a better understanding of this, see the picture below.
https://moz.com/domain-analysis
As seen in the picture above, Moz Domain Analysis has given several other valuable metrics along with domain authority, such as the number of linking root domains, ranking keywords, and spam score. All of these metrics can provide valuable insights into a website’s performance. It can be used to help identify areas of improvement.
Overall, the Moz Domain Analysis feature is an excellent tool for website owners and marketers to use to check the domain authority of their websites.
- Softo Domain Authority Checker
Last but not least, you can use the domain authority checking tool by Softo. This is an easy-to-use, free online tool that helps website owners and SEO professionals quickly assess the domain authority of any website.
Using the Softo domain authority checker tool is simple. Enter the domain name into the search box, and the tool will provide the domain authority score. Along domain authority score, this tool also provides the same metrics provided by the tool mentioned above.
https://www.softo.org/tool/domain-authority-checker
Overall, its tool is an invaluable tool for website owners and SEO professionals. It is easy to use, reliable, and provides useful information that can be used to improve a website’s visibility and ranking.
The Bulk DA PA Checker from GUESTPOSTLINKS is a dynamic tool designed for both SEO experts and website owners who need to check the Domain Authority (DA) and Page Authority (PA) of multiple websites efficiently. This tool stands out for its ability to process numerous URLs at once, delivering quick and accurate DA and PA scores. It’s particularly useful for SEO agencies and companies with in-house SEO teams looking to enhance their website’s search engine rankings.
Key features of the Bulk DA PA Checker include:
- Bulk Processing: Check the DA and PA scores of up to 20 websites simultaneously, streamlining the process for users managing multiple URLs.
- Intuitive Interface: User-friendly design, making it easy to use for both seasoned SEO professionals and beginners.
- Detailed Reports: Provides comprehensive insights into the domain and page authority of websites, aiding in strategic SEO decision-making.
- Speed and Efficiency: Known for its fast processing, the tool ensures that users get timely results without compromising accuracy.
https://guestpostlinks.net/bulk-da-pa-checker-tool/ Whether you’re an individual looking to boost your website’s SEO or a professional managing multiple client sites, the Bulk DA PA Checker by GUESTPOSTLINKS offers a reliable and efficient solution to your DA and PA checking needs.
- DA PA Checker:
DA PA Checker is another free online tool used to measure a domain’s authority. It uses Moz premium APIs to calculate the domain authority score and comprehensively reports your website’s performance. One unique feature of this tool is that it can check up to 20 URLs simultaneously.
Using DAPA Checker is also the same as Moz. All you need to do is to paste the domain name you want t check. And the tool will then provide you with information about the domain authority score. Along with the DA score, the tool will provide you with a page authority score, Moz rank, and Spam score.
Overall, it is an excellent tool for webmasters who want to ensure their website performs well in search engine rankings.
Final words
Domain authority is a useful metric that can be used to help measure the strength of a website in terms of SEO. It is measured on a scale of 0 to 100. It is based on various factors, including backlinks, social media mentions, and domain age. Higher domain authority can help a website rank higher in search results, leading to more organic traffic.
Quick Guide to No-Phone Work-at-Home Jobs
Introduction
No-phone work-at-home jobs do not require you to use a phone for work. These jobs can be done entirely from home and typically involve using a computer and the internet. They are often referred to as remote, work-from-home, or telecommuting jobs.
Some popular no-phone work-at-home jobs include freelance writing or editing, virtual bookkeeping or accounting, transcription, graphic design, and online tutoring or teaching. Many jobs require specific skills or training, while others may only require a computer and an internet connection.
Working from home can offer several benefits, including more flexible working hours, the ability to work from anywhere, and a better work-life balance. However, it’s essential to carefully research and evaluate job opportunities to ensure they are legitimate and a good fit for your skills and interests.
Types of no phone work-at-home jobs
Depending on your skills and interests, many no-phone work-at-home jobs are available. Here are some examples:
- Writing and editing jobs include freelance writing, copywriting, content writing, and editing jobs for websites, magazines, and newspapers.
- Graphic design and web development jobs include creating graphics, logos, websites, and other visual designs for businesses, agencies, and individuals.
- Virtual assistant jobs include providing clients with remote administrative, technical, and creative assistance.
- Social media jobs include managing social media accounts, creating and scheduling posts, and running ad campaigns.
- Online tutoring and teaching jobs include tutoring and teaching in various subjects, such as English, math, science, and foreign languages.
- Transcription jobs include transcribing audio and video recordings into written documents.
- Translation jobs include translating written or spoken content from one language to another.
- Data entry jobs include entering data into spreadsheets, databases, and other computer programs.
- Survey and market research jobs include conducting online surveys and collecting data for market research.
These are just a few examples of the no-phone work-at-home jobs available. It’s essential to evaluate job opportunities carefully to ensure they are legitimate and fit your skills and interests.
Qualifications for no-phone work-at-home jobs
The qualifications for no-phone work-at-home jobs can vary depending on the specific position and industry. Here are some general qualifications that may be required for these types of jobs:
- Computer and technology skills: Most no-phone work-at-home jobs require strong computer and technology skills. You should be proficient in using software, web applications, and other tools needed for the job.
- Communication skills: Although these jobs may not require you to use the phone, they often require strong written and verbal communication skills. You should be able to communicate clearly and effectively with clients, colleagues, and customers via email, chat, and video conferencing.
- Time management and organization skills: Since you’ll be working from home, you should be able to manage your time effectively and stay organized. You should be able to prioritize tasks, meet deadlines, and work independently.
- Educational qualifications: Some no-phone work-at-home jobs, such as online tutoring and teaching, may require a bachelor’s or master’s degree in a specific field. Other positions may only require a high school diploma or equivalent.
- Specific skills and experience: Some jobs may require specific skills or experience, such as writing, graphic design, web development, or accounting. It’s important to have a strong portfolio or resume that highlights your skills and experience in these areas.
- Equipment and Internet: You will need a reliable computer, high-speed internet, and other equipment such as a printer, scanner, or webcam, depending on the job.
It’s important to carefully research and evaluate job opportunities to ensure that you meet the qualifications and have the necessary skills.
Where to find no-phone work-at-home jobs
There are many places to find no phone work-at-home jobs. Here are some ideas to get you started:
- Job search websites: Many job search websites, such as Indeed, Monster, and FlexJobs, offer remote job search options that allow you to find work-at-home jobs in various industries.
- Freelance websites: Freelance websites, such as Upwork, Freelancer, and Fiverr, offer a wide range of no-phone work-at-home jobs, including writing, graphic design, web development, and virtual assistance.
- Company career pages: Many companies have career pages on their websites that list available remote job opportunities. You can search for these positions by job type or by company.
- Social media: Social media platforms, such as LinkedIn, Facebook, and Twitter, offer job search features and allow you to connect with companies and individuals hiring for no-phone work-at-home jobs.
- Online tutoring and teaching platforms: If you are interested in online tutoring or teaching jobs, you can find opportunities on websites such as Chegg, TutorMe, or VIPKid.
- Transcription and translation websites: Transcription and translation websites, such as TranscribeMe, Rev, or Gengo, offer opportunities to work from home without using a phone.
Popular sites
- FlexJobs (https://www.flexjobs.com/) – FlexJobs is a paid job search site specializing in remote and flexible job opportunities. They have an extensive database of legitimate, hand-screened remote jobs across various industries.
- Indeed (https://www.indeed.com/) – Indeed is a popular job search website that allows you to search for work-at-home jobs by location and job title. They also have a “remote” filter that you can use to narrow down your search results.
- Remote.co (https://remote.co/remote-jobs/) – Remote.co is a job board that lists exclusively remote jobs. They have a large selection of work-at-home jobs in a variety of industries.
- LinkedIn (https://www.linkedin.com/) – LinkedIn is a social networking site for professionals that also offers a job search feature. You can use LinkedIn to search for work-at-home jobs by using the “remote” filter or searching for job titles that typically have remote options.
- Upwork (https://www.upwork.com/) – Upwork is a freelance job platform that allows you to search for remote and work-at-home jobs across various industries. You can create a profile, showcase your skills and apply to available projects.
- Freelancer (https://www.freelancer.com/) – Freelancer is another global platform that connects businesses with freelancers. It offers various software development, writing, marketing, design, and more jobs.
- Fiverr (https://www.fiverr.com/) – Fiverr is a freelancer marketplace where they can sell their services starting from $5. Fiverr offers various services, including graphic design, digital marketing, writing, programming, and more.
- Guru (https://www.guru.com/) – Guru is a platform where businesses can find and hire talented freelancers. It offers various jobs in categories such as web development, design, writing, administrative support, and more.
- Toptal (https://www.toptal.com/) – Toptal is a platform that connects businesses with the top 3% of freelance talent worldwide. It offers a wide range of software development, design, finance, and more jobs.
Tips for succeeding in no-phone work-at-home jobs
Succeeding in a no-phone work-at-home job requires discipline, focus, and strong communication skills. Here are some tips to help you succeed:
- Set up a dedicated workspace: Create a dedicated workspace that is quiet, comfortable, and free from distractions. This will help you stay focused and productive.
- Establish a routine: Set a daily routine that includes specific work hours, break times, and tasks. This will help you stay on track and avoid procrastination.
- Communicate effectively: Even though you may not be using a phone for work, you will still need to communicate effectively with clients, colleagues, and customers via email, chat, and video conferencing. Be prompt, clear, and professional in your communication.
- Use time management techniques: Use time management techniques, such as the Pomodoro or the Eisenhower Matrix, to prioritize tasks and manage your time effectively.
- Stay organized: Use tools such as to-do lists, calendars, and project management software to stay organized and on top of your tasks. Have You Considered These Privacy-Focused Tools When Working from Home?
- Take breaks and practice self-care: Take regular breaks to stretch, exercise, or meditate. This will help you stay focused and avoid burnout.
- Stay Connected: Working from home can be isolating, so stay connected with colleagues, friends, and family. Join online communities or groups related to your industry or interests.
- Continuously learn and improve: Learn and improve your skills by taking courses, attending webinars, or reading industry publications. This will help you stay competitive and increase your value as a remote worker.
Following these tips can increase your chances of succeeding in a no-phone work-at-home job and enjoying the many benefits of remote work.
Conclusion
Overall, no-phone work-at-home jobs offer the flexibility and convenience of working remotely without the need to use a phone. This makes them an excellent option for those seeking work-life balance and career autonomy.
The best part of no-phone work-at-home jobs is that it is work from home. This means that the time spent commuting from home to work and vice versa can be spent on quality time with family and loved ones.
Benefits of Incorporating NFTs IntoYour Business
NFTs (non-fungible tokens) have been gaining traction in the world of business and finance. They offer a unique way to represent digital assets and facilitate transactions; they can be used for promotional offers, incentives, and other marketing techniques to enhance your business, so read on to learn more.
Benefits of using NFTs for your business
NFTs enable businesses to create digital markets for their products and services, create greater awareness of their brand, and reach more customers; investing in NFTs can help your business to facilitate secure transactions as NFTs are encrypted and stored on the blockchain.
NFTs can enable your business to create its own digital currency and use it for transactions to simplify and streamline payments and increase the value of digital assets, as they are unique and cannot be duplicated.
How to create and launch an NFT
Creating your first NFT collection is pretty simple, whether it is music, a piece of artwork, or a digital product, and launching an NFT is reasonably straightforward. First, you should research different platforms and the fees associated with creating NFTs. You will need to open a crypto wallet with some ETH in it to use for trading your NFTs, and you can find out more about the ETH prices at OKX.com.
You will then need to upload your NFT to your chosen platform. Next, you need to set the parameters for your NFT, such as the description, the number of tokens available, and the price. Finally, you’ll be ready to launch your NFT on the platform and start promoting it.
How to market and promote your NFT
Once you’ve launched your NFTs, you need to focus on marketing and promoting them, just as you would any other product. Social media marketing is a great way to get the word out about your NFTs; reaching out to influencers is a particularly shrewd idea, as they have their own audiences who spread the word about your business. You can also consider offering giveaways, promotions, and loyalty programs to existing customers to ensure that they are engaging with your company.
You should try one method of marketing at a time, so you can then measure how successful it is before trying something else. If you throw every marketing tool in one go and something is not working, it will be harder to tell which method is failing. There are plenty of analytic tools that can help you to measure the success of each marketing avenue that you try.
Conclusion
In conclusion, NFTs offer a unique and secure way to represent digital assets and facilitate transactions. Businesses can use them in the creative industries, fashion, retail, and hospitality industries, as well as companies that want to create their own digital currencies. There are several platforms where you can buy and sell NFTs, and creating and launching an NFT is relatively straightforward. Incorporating them into your business might be easier than you think, and it will keep you ahead of your competition.
Google Ads
Google Ads (formerly known as Google Adwords) is an online advertising platform developed by Google, where businesses and individuals can create and display ads to a global audience. Advertisers can choose to display their ads on Google search results pages, Google Maps, websites in the Google Display Network, and YouTube.
Advertisers use Google Ads to reach a specific audience, increase brand awareness, drive website traffic, and generate leads and sales. The platform allows advertisers to set a budget, select keywords, and target specific demographics, geographies, and interests. This provides a high level of control over who sees the ads and where they appear. Additionally, Google Ads also provides detailed analytics and performance metrics, which can help advertisers optimize their campaigns and measure their return on investment.
Google Ads is also useful because it allows you to measure the effectiveness of your ads on your business. You can track clicks, impressions, conversions, and revenue, giving you an idea of how your ads impact your business. It also allows you to test different ads and target audiences, which can help you find the best approach for your business.
Overall, Google Ads can be a valuable tool for businesses of all sizes to reach their target audience and drive growth. However, it’s important to note that creating and managing a successful campaign takes time and expertise.
Table of Contents- Google Ads Enhanced Conversions and First-Party Cookies
- Google introduces Account-Level Negative Keywords feature
- Google Ads Down For Advertisers, Google Confirms
- Google launches Ad Frequency Targeting for YouTube campaigns
- Performance Max campaign is not favored over Search campaigns
- Google shares 3 ways to create ads that will keep audiences engaged
- Google Ads introduces 3 new app measurement tools to grow your business
- Improve your ad’s performance with Google Smart Bidding
- Google launches Ad Frequency Targeting for YouTube campaigns
- Google Ads: Google will stop generating Similar Audiences Segments from all ad groups and campaigns
- Google Ads Announces Top 3 Priorities for 2022
- How to Audit Your Google Ads Account like a Pro
- Google Ads to Get More Transparent
- Australia Is the Latest Country to Consider Legislation to Limit Google’s Adtech Dominance
- Google Changes the Appearance of Its AdSense Policy Center and Adds New Features for Advertisers
- Do You Advertise Your Business on Google?
- YouTube and Display Are Now Supported by Google Ads Attribution Models
Google Ads Enhanced Conversions and First-Party Cookies
Google Ads’ enhanced conversions rely on first-party cookies from Google to track and measure conversions more accurately across devices and platforms. These cookies help in understanding user behavior and attributing conversions effectively, enhancing the overall conversion tracking capabilities within Google Ads.
Google suggests reviewing the Diagnostics report in Google Ads 72 hours after implementing enhanced conversions to ensure accuracy.
The diagnostic page is yet unavailable on my end, as shown in the screenshot below:
But here’s what you can expect to see upon viewing Google Ads’ diagnostic page:
Google introduces Account-Level Negative Keywords feature
This new feature improves brand safety and the effectiveness of your campaigns by allowing advertisers to specify keywords that are not relevant to their entire account. These negative keywords prevent Google from showing your ads to users who use search terms that match your negative keywords.
Source: https://www.searchenginejournal.com/new-google-ads-feature-account-level-negative-keywords/477926/
Google Ads Down For Advertisers, Google Confirms
Google Ads, the platform advertisers use to create and manage their advertising campaigns on Google, experienced an outage. The outage affected advertisers worldwide, preventing them from accessing their campaigns and making changes. Google confirmed the outage, stating that the issue had been resolved, and apologized for any inconvenience caused. The cause of the outage is still unknown, but Google is investigating to prevent future occurrences. Despite the inconvenience, many advertisers took the opportunity to take a break and reassess their campaigns.
Source: https://www.searchenginejournal.com/google-ads-down-for-advertisers-google-confirms/477080/
Google launches Ad Frequency Targeting for YouTube campaigns
We regularly update this post to give the latest news and important compilation of Google Ads’ best practices, trends, and tips.
Performance Max campaign is not favored over Search campaigns
This statement is according to Google Ads liaison Ginny Marvin, who added, “If you are running Search and PMax campaigns and the query isn’t identical to a keyword (or misspelling in your Search campaigns), then Ad Rank is used to determine which ad serves.”
Source: https://www.seroundtable.com/google-pmax-preferred-search-34704.html
Google shares 3 ways to create ads that will keep audiences engaged
2022 November 25
Users browse through various digital content from text to image to video. They often spend more time on content that gives them the most natural experiences. Use the following insights and creative innovations to make engaging ads that will help drive your growth:
- Come up with more tailored experiences for better engagement.
- Go for an asset-first approach to create a better impact.
- Use authentic and diverse representation to up your storytelling.
Source: https://blog.google/products/ads-commerce/engage-audience-in-content-driven-world/
Google Ads introduces 3 new app measurement tools to grow your business
2022 November 25
These new tools will help you assess cross-platform conversions, improve your campaign performance with privacy-focused measurement, and adjust to changes in platform standards on iOS and Android.
Source: https://blog.google/products/ads-commerce/app-measurement-strategies-business-growth/
Improve your ad’s performance with Google Smart Bidding
2022 November 25
By embracing Google’s AI-powered solutions, you can reach the right people with the right message at the right time. Find out how to save time and improve your ad performance with Smart Bidding.
Learn more here: https://support.google.com/google-ads/answer/6167140
Google launches Ad Frequency Targeting for YouTube campaigns
2022 November 16
The new feature will enable advertisers to control how often viewers can see their ads on YouTube, allowing them to optimize their ad’s reach and frequency.
Google Ads: Google will stop generating Similar Audiences Segments from all ad groups and campaigns
2022 November 11
This will be replaced by Optimized Targeting for video, display discovery, and performance campaigns, as well as Audience Expansion for brand campaigns.
Source: https://searchengineland.com/google-is-getting-rid-of-similar-audiences-segments-389234
Google Ads Announces Top 3 Priorities for 2022
2022 February 24
Google Ads announced its top three priorities for 2022:
- automation,
- measurement, and
- privacy.
Source: https://blog.google/products/ads-commerce/growing-your-business-in-2022/
How to Audit Your Google Ads Account like a Pro
Here is an overview of what to expect when doing a step-by-step analysis to audit and help improve the profitability of your own Google Ads account.
Key takeaways:
- Why perform an audit?
- Ask the right questions
- Starting the Google Ads account audit
Source: https://searchengineland.com/how-to-audit-your-google-ads-account-like-a-pro-387486
Google Ads to Get More Transparent
Google announced that its online advertising will now include additional disclosures. This will allow web searchers to see who the advertiser is, why the ad was displayed to you, and previous ads the advertiser has run with Google, starting with the most recent.
The adjustments are part of Google’s more significant overhaul of its advertising business. A response to growing regulatory scrutiny and a broader tech industry movement toward technology that promotes transparency and consumer privacy.
Key takeaways:
- Google is expanding its advertising identity verification program, which required marketers to reveal personal information last year.
- Anyone can click on these new advertiser sites to learn more about the advertiser. They can also access a menu to examine all marketers’ advertising in the last 30 days.
- From a consumer’s standpoint, Google portrays this as a valuable tool. Pointing out how a consumer who sees a product for sale, such as a coat, could use the service to learn more about the business and its other products.
Australia Is the Latest Country to Consider Legislation to Limit Google’s Adtech Dominance
The Australian Competition and Consumer Commission is the latest to call for legal action to limit Google’s adtech monopoly.
It announced as it released the final findings of an investigation into competition concerns in the digital advertising industry. The Australian Competition and Consumer Commission (ACCC) says in the study that “for the benefit of businesses and consumers,” new legislative measures are required to address Google’s dominance and competition in the adtech sector.
Key takeaways:
- Regulators suggest that additional measures, such as data separation powers or data access limits, may be required to counteract Google’s dominance.
- The ACCC is worried that a lack of competition has resulted in higher advertising technology expenses.
- The ACCC also found that Google has used its position to favor its own services (aka self-preferencing) and shield them from competition, citing the example of how Google prevents rival adtech services from accessing ads on YouTube (which the watchdog claims gives Google’s adtech services an “important advantage”).
Read more: https://techcrunch.com/2021/09/28/australia-latest-to-eye-laws-to-curb-googles-adtech-dominance/
Google Changes the Appearance of Its AdSense Policy Center and Adds New Features for Advertisers
To guarantee that Ad Managers have a thorough picture of potential infractions that would prevent their ads from being displayed to searchers, Google introduced its Policy center for Ad Manager, AdMob, and AdSense. Publishers were also able to retain as much of their inventory as possible compliant with Google Ads standards thanks to the Policy Center.
Key takeaways:
- The account’s health status has been updated. The updated account health overview displays a zoomed-out view of the overall number of problematic sites and apps.
- More filtering options are available. Publishers can now use single or many columns to filter the tables, such as all issues reported on a specific date that is a ‘Must solve.’
- A new table view gives “Ad Manager publishers a more thorough picture of issues across their inventory,” in addition to the option to look at overall ad health and sort by specific issues.
Do You Advertise Your Business on Google?
Google answers some of the burning questions about FLoC. Advertisers are anxious to know about some concerns. Will website remarketing still be available for advertisers in 2022? Will the advertisers’ ability to report on in-market audiences, affinity audiences, or placements be impacted?
Source: https://www.searchenginejournal.com/google-answers-advertisers-floc-questions/399260/
YouTube and Display Are Now Supported by Google Ads Attribution Models
by Josh
Last Updated on August 12, 2021 by Josh
People may interact with many ads from the same brand while making purchasing decisions. You may pick how much credit each ad interaction receives for your conversions using attribution models. This would allow you to focus your resources on the media that has the most impact.
To support YouTube and Display advertisements, all Google Ads non-last click models have been improved, including data-driven attribution. The data-driven attribution strategy measures engaged views from YouTube in addition to clicks.
Key takeaways:
- You can compare your cost per conversion and return on ad spend by changing your attribution model.
- For search marketers, attribution is a thorny problem that is only getting muddier as more web focuses on privacy.
- The ability to model attribution journeys through YouTube and Display will aid marketers in determining which channels to spend in and which channels might benefit from a different approach.
Read more: https://searchengineland.com/google-ads-attribution-models-now-support-youtube-and-display-351068
Search Engine Optimization vs. Search Optimization
Ensure long-term SEO success by transitioning focus from search engine optimization to search optimization
Aside from traditional search engine results, search campaigns should also concentrate on social media search results, which also have search features that are constantly improving.
Source: https://searchengineland.com/from-seo-to-search-optimization-392253
Search Engine Optimization (SEO) and Search Optimization (SO) are related concepts but have different meanings.
SEO is the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs) for specific keywords or phrases. The main goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements of the website, including content, structure, and coding, to make it more attractive to search engines.
On the other hand, Search Optimization (SO) is a broader term that encompasses all the strategies and techniques used to optimize search results. SO includes both SEO and other strategies, such as paid search advertising, social media marketing, and content marketing.
While SEO focuses on optimizing a website for search engines, SO includes a more comprehensive approach that includes other tactics to improve search visibility and drive traffic to a website.
In summary, SEO is a subset of SO, and while both terms are related to improving search results, SEO focuses more specifically on optimizing a website for organic search traffic, while SO includes a wider range of strategies for improving search visibility.
Why Work Experience Matters More than Your Degree: A Hiring Manager’s Perspective
As a hiring manager, I’ve seen countless resumes come across my desk, and one thing that always stands out to me is work experience. Sure, a degree from a reputable university is impressive, but it’s not always a guarantee of success in the workplace. In fact, I’ve hired people with no degree at all who have gone on to become some of our most valuable team members. Why? Because work experience matters more than a degree.
It’s the real-world application of skills and knowledge that sets candidates apart. In this article, I’ll be sharing my perspective on why work experience should be prioritized over a degree when it comes to hiring and how job seekers can showcase their experience to stand out in a competitive job market. So if you’re a recent graduate or someone considering a career change, read on to learn why your work experience may be more valuable than your degree.
Table of Contents- 5 companies you can work for before running your own business
- The value of work experience
- The drawbacks of relying solely on a degree
- The importance of relevant work experience
- Transferable skills gained through work experience
- The changing job market and the rise of skills-based hiring
- How to gain work experience while studying
- Ways to highlight your work experience on your resume
- Tips for interviewing with a focus on work experience
- Conclusion
5 companies you can work for before running your own business
The list below ranks US companies with former employees going on to start their own businesses:
- Bain & Company
- Oliver Wyman
- McKinsey & Company
- Strategy&
- Universal Music Group
Source: https://www.cnbc.com/2023/01/29/the-companies-where-workers-are-most-likely-to-become-founders.html
The value of work experience
Work experience is valuable because it demonstrates a candidate’s ability to apply their skills and knowledge in a real-world setting. It also shows that they have the practical skills necessary to succeed on the job. When I’m reviewing resumes, I always look for relevant work experience first. If a candidate has experience in the field or a related field, it shows that they have a good understanding of what the job entails and are more likely to be able to hit the ground running.
Additionally, work experience gives candidates an opportunity to develop soft skills such as communication, teamwork, and problem-solving. These are skills that are difficult to teach in a classroom setting, and they are highly valued by employers. When a candidate has work experience, it shows that they have honed these skills over time and are more likely to be able to work effectively in a team environment.
Overall, work experience is a valuable asset for job seekers because it demonstrates their ability to apply their skills in a practical setting and develop important soft skills that are highly valued by employers.
The drawbacks of relying solely on a degree
While a degree is certainly an accomplishment, it’s not always a guarantee of success in the workplace. In fact, there are some drawbacks to relying solely on a degree when it comes to getting a job.
Firstly, degrees can be expensive. The cost of tuition, textbooks, and other fees can add up quickly, leaving students with significant debt when they graduate. This debt can be a significant burden, especially if the job market is tight and they are unable to find work in their field right away.
Secondly, degrees are not always relevant to the job market. Some fields are changing rapidly, and what was relevant when a student started their degree may no longer be relevant when they graduate. This can leave them with outdated skills and knowledge that employers do not demand.
Finally, degrees don’t always teach practical skills. While they provide a good foundation of knowledge, they don’t always teach the practical skills that are necessary to succeed in the workplace. This means that graduates may struggle to apply their knowledge in a real-world setting, particularly if they have no work experience.
Relying solely on a degree can have drawbacks, particularly if the degree is expensive, not relevant to the job market, or doesn’t teach practical skills.
The importance of relevant work experience
When it comes to work experience, relevance is key. Employers are looking for candidates who have experience in the field or a related field, as this shows that they have a good understanding of the job requirements and are more likely to be able to succeed in the role.
For example, if a job requires experience in project management, a candidate who has worked on a project team or managed a project in a related field will be more attractive than a candidate who has no relevant experience. This is because the candidate with relevant experience will have a better understanding of what the job entails and will be able to apply their skills more effectively.
Relevant work experience also shows that a candidate is committed to their field and has a passion for their work. When a candidate has worked in the field for a significant period, it shows that they are interested in the work and committed to developing their skills and knowledge.
Relevant work experience is important because it shows that a candidate has a good understanding of the job requirements, is committed to their field, and is able to apply their skills effectively.
Transferable skills gained through work experience
While relevant work experience is important, it’s also important to recognize that skills gained in one field can be transferred to another field. This is particularly true of soft skills such as communication, teamwork, and problem-solving.
For example, a candidate who has worked in customer service may have developed excellent communication skills that can be applied in a variety of roles, including sales, marketing, or project management. Similarly, a candidate who has worked in a leadership role may have developed excellent team management skills that can be applied in a variety of roles.
When reviewing resumes, I always look for transferable skills that can be applied in other roles or industries. This shows that the candidate has a broad range of skills and is adaptable, which is highly valued by employers.
Transferable skills gained through work experience are valuable because they show that a candidate has a broad range of skills and is adaptable to different roles and industries.
The changing job market and the rise of skills-based hiring
The job market is changing rapidly, and employers are increasingly looking for candidates with specific skills rather than just a degree or relevant work experience. This is known as skills-based hiring, and it’s becoming more common as employers look for ways to fill skills gaps in their organizations.
Skills-based hiring is a shift away from traditional hiring practices, which prioritize degrees and relevant work experience. Instead, employers are looking for candidates who have specific skills that are in demand in their industry. This means that candidates who can demonstrate that they have these skills are more likely to be hired, regardless of their degree or work experience.
For job seekers, this means that it’s important to identify the skills that are in demand in their industry and work to develop those skills. This may mean taking courses, attending workshops, or even volunteering in order to gain experience in a particular area.
The rise of skills-based hiring is changing the job market and making it more important for job seekers to focus on developing specific skills that are in demand in their industry.
How to gain work experience while studying
For students who are still in school, gaining work experience can be challenging. However, there are ways to gain valuable experience while still studying.
One option is to take on an internship or co-op position. These positions provide students with the opportunity to gain practical experience in their field while still in school. They also provide an opportunity to develop important soft skills such as communication, teamwork, and problem-solving.
Another option is to volunteer in the community. Many nonprofit organizations rely on volunteers to help with their work, and this can be a great way for students to gain experience while giving back to the community. Volunteering also provides an opportunity to develop soft skills and to make connections in the community.
Finally, students can consider starting their own business or freelancing. This provides an opportunity to gain experience in a particular area while also developing important skills such as entrepreneurship, marketing, and project management.
There are many ways for students to gain valuable work experience while still studying, including internships, volunteering, and starting their own business or freelancing.
Ways to highlight your work experience on your resume
When it comes to showcasing your work experience on your resume, there are a few things to keep in mind. Firstly, it’s important to highlight relevant work experience that demonstrates your ability to apply your skills in a practical setting. This may mean highlighting specific projects or achievements that demonstrate your skills and knowledge.
Secondly, it’s important to highlight transferable skills that you have gained through your work experience. This may mean highlighting your communication, teamwork, or problem-solving skills, and providing specific examples of how you have applied these skills in a work setting.
Finally, it’s important to use action verbs and quantify your achievements wherever possible. For example, instead of saying that you “worked on a project,” you could say that you “managed a project that resulted in a 10% increase in sales.”
Highlighting your work experience on your resume is important because it demonstrates your ability to apply your skills in a practical setting and showcases your transferable skills.
Tips for interviewing with a focus on work experience
When it comes to interviewing with a focus on work experience, there are a few things to keep in mind. Firstly, it’s important to come prepared with specific examples of how you have applied your skills in a work setting. This may mean preparing stories or anecdotes that demonstrate your skills and knowledge.
Secondly, it’s important to focus on your transferable skills and how they can be applied to the role you are interviewing for. This may mean highlighting your communication, teamwork, or problem-solving skills, and providing specific examples of how you have used these skills in a work setting.
Finally, it’s important to be confident in your abilities and to demonstrate your passion for your work. Employers are looking for candidates who are committed to their field and are excited about their work.
Interviewing with a focus on work experience is important because it demonstrates your ability to apply your skills in a practical setting and showcases your transferable skills.
Conclusion
In conclusion, work experience matters more than a degree when it comes to hiring. Work experience demonstrates a candidate’s ability to apply their skills in a practical setting, develop important soft skills, and showcase their passion for their work. While a degree is certainly an accomplishment, it’s not always a guarantee of success in the workplace. Employers are increasingly looking for candidates with specific skills, and the rise of skills-based hiring is changing the job market. For job seekers, it’s important to focus on gaining relevant work experience, developing transferable skills, and highlighting their experience on their resumes and in interviews. By doing so, they can stand out in a competitive job market and demonstrate their value to potential employers.