Optimize your site’s images if you think of what SEO aspect to focus on in 2023.
While every SEO aspect is important, the visual pieces in your content deserve attention, especially since images make up a chunk of Google searches. Learn some SEO tips to make your images click-worthy.
Users browse through various digital content from text to image to video. They often spend more time on content that gives them the most natural experiences. Use the following insights and creative innovations to make engaging ads that will help drive your growth:
Come up with more tailored experiences for better engagement.
Go for an asset-first approach to create a better impact.
Use authentic and diverse representation to up your storytelling.
These new tools will help you assess cross-platform conversions, improve your campaign performance with privacy-focused measurement, and adjust to changes in platform standards on iOS and Android.
Users can now access Google Wallet in addition to Fitbit pay as a payment option. Google Maps will also soon be available to give you real-time directions without the need to use your phone.
How much a year did it cost you for bank fees? At this point, e-wallets can cut your fees in half, giving you a reasonable amount of savings every year!
Now that more and more transactions are done online — paying with your e-wallet will make a lot of sense.
Know the benefits and risks of using e-wallets.
What are e-wallets?
An e-wallet is a digital wallet that allows you to store, send, and receive money. The software program stores your financial information and lets you make transactions online. It is also known as an electronic or digital wallet; however, some argue they are slightly different. More to this later in the article.
E-wallets are becoming increasingly popular as they offer a convenient and safe way to send and receive money. They also allow you to store your money in one place, which can be helpful if you have multiple bank accounts or credit cards.
If you’re considering using an e-wallet, it’s important to research to find one that best suits your needs. Read the terms and conditions carefully so you understand how the service works and what fees may apply.
The benefits of using e-wallets
With the ubiquity of smartphones, more and more people are using e-wallets to make payments. E-wallets offer many other benefits:
E-wallets are convenient because you can use them anywhere. You no longer need to carry cash or physical cards with you. All you need is your smartphone, and you can make payments with a few taps.
Are e-wallets safe?
E-wallets are also more secure than traditional wallets. With an e-wallet, your payment information is encrypted and stored on your device. Your payment information will be safe if your device is lost or stolen.
Finally, you can easily convert your money into different currencies with a few clicks.
The risks of using e-wallets
In recent years, e-wallets have become increasingly popular as a payment method. However, there are some risks associated with using these digital wallets.
One of the biggest risks is that e-wallets are often linked to your bank account or credit card. If your e-wallet is hacked, your financial information could be compromised.
Another risk is that you may not be able to get your money back if something goes wrong with a transaction. For example, if you accidentally send money to the wrong person, you may need help retrieving it quickly. Or you may not retrieve it at all.
Finally, e-wallets can be lost or stolen, just like physical wallets. If you lose your phone or have it stolen, anyone who has access to your e-wallet can take your money.
What is the most popular e-wallet?
Many different e-wallets are available, but the most popular ones are PayPal, Skrill, Neteller, Wise, Venmo, Cash App, and Apple Pay.
PayPal is the largest and most well-known e-wallet. It has over 200 million active users and is available in 24 countries. Users can send and receive money in 32 currencies. They can withdraw money from a Paypal account to a bank account in 47 countries. PayPal is free for buyers but charges fees for merchants like eBay sellers.
Skrill is a close second, with over 36 million users. The platform allows users to buy and sell digital items using their credit card or Paypal account. This e-wallet is an excellent option for purchases from merchants that do not accept Bitcoin directly or for people who want to make quick and easy transactions.
And Neteller rounds out the top three, with 20 million users. The latter two are both in the money transfer business, while PayPal is more like a hybrid bank and payment processor.
Venmo is a digital wallet that allows users to send and receive money. It’s similar to other e-wallets like PayPal and Google Wallet. Still, it’s unique in that it’s geared toward younger users. Venmo was founded in 2009 and was acquired by PayPal in 2013. Since then, it has become one of the most popular payment apps, especially among millennials. Venmo allows users to link their bank account or debit card and send or request money from others. The app is free to use, but there is a 3% fee for credit card transactions. Users can also pay for goods and services with Venmo at participating businesses. To do this, they just need to link their Venmo account to their debit or credit card.
Cash App is one of the most popular options. Cash App is a mobile payment service that allows users to transfer money to others using their phone number or email address. Cash App also enables users to buy and sell Bitcoin. Here’s everything you need to know about Cash App. Cash App is one of the most popular e-wallets because it’s easy to use and convenient. With Cash App, you can quickly send money to others using their phone number or email address. You can also use Cash App to buy and sell Bitcoin. If you’re looking for an e-wallet that’s easy to use and offers a lot of features, Cash App is a great option.
Wise is an e-Wallet that is growing in popularity due to its ease of use and security features. Wise offers a great way to manage money without carrying cash or cards. You can also use Wise to send money to friends and family members, making it an excellent option for those who don’t like carrying cash. While Wise is a great option, there are other e-Wallets out there that might be better suited for your needs.
How do you know which one is right for you? Here are a few things to consider when choosing an e-wallet:
What type of devices do you use? Some e-wallets only work with certain types of devices. For example, Apple Pay can only be used with Apple products.
What type of currencies do you want to use? Not all e-wallets support all currencies. Make sure the e-wallet you choose supports the currencies you want to use.
What type of features do you need? Some e-wallets have more features than others. Consider what features are important to you and choose an e-wallet that offers them.
What type of security do you need? Some e-wallets have gone the test of time, like PayPal and Wise.
How do e-Wallets work?
E-wallets are digital wallets that allow you to store, send, and receive money. They’re a convenient and secure way to make transactions online or in person.
To use an e-wallet, you’ll need to create an account and add funds to your wallet. Once you have funds in your e-wallet, you can start making payments. To pay someone, you’ll need their e-wallet information or QR code. You can also use your e-wallet to withdraw cash at ATMs or make purchases in stores.
E-wallets are a safe and easy way to manage your money. With an e-wallet, you don’t have to carry cash or worry about losing your credit card information. You can also keep track of your spending and see all of your transactions in one place.
What kinds of digital wallets are there?
There are many different types of digital wallets. Still, the most common are web-based, desktop, and mobile wallets.
Web-based wallets are the most convenient type of digital wallet, as they can be accessed from any internet-connected device. However, this also means they are more vulnerable to hacking than other digital wallets.
Desktop wallets are installed on a single computer and provide a high level of security. Still, they can be challenging if you can access your funds from multiple devices.
Mobile wallets are similar to web-based wallets but are explicitly designed for mobile devices. They are often more user-friendly than other types of digital wallets. Still, They may offer a different level of security.
What is the difference between a digital wallet and an e-wallet? Is a digital wallet the same as an e-wallet?
Digital wallets and e-wallets are often used interchangeably, but there are some important distinctions between the two.
A digital wallet is a payment gateway that allows customers to make online purchases using their credit or debit card information. On the other hand, e-wallets are online accounts that can store funds and make payments.
While both digital wallets and e-wallets offer a convenient way to pay for goods and services online, e-wallets have some advantages over digital wallets. For one, e-wallets can be used to store multiple currencies, which can be useful for international transactions. Additionally, e-wallets usually have built-in security features, such as fraud protection and password recovery.
Conclusion: What is the future of e-wallets?
As digital payment methods continue to grow in popularity, e-wallets are becoming an increasingly common way to pay for online and offline goods and services. But what does the future hold for these digital wallets?
Several factors suggest e-wallets will continue to grow in popularity in the coming years. For one, they offer a convenient and secure way to make payments without carrying cash or credit cards. Additionally, as more and more businesses adopt mobile payment technologies, it will become even easier for consumers to use e-wallets.
Of course, there are also some challenges that e-wallets face. For example, many people still need help storing their financial information on their phones or other devices.
e-Wallet Updates
Fitbit announces exciting Google features on Sense 2 and Versa 4 smartwatches
Users can now access Google Wallet in addition to Fitbit pay as a payment option. Google Maps will also soon be available to give you real-time directions without the need to use your phone.
What good are advertising and SEO if you can’t measure your performance? Have your analytics in place on your website or app at the very start to track your performance: what’s working and what’s not.
First and foremost, I imagine that you are already familiar with Google Analytics 4 (GA4) and Google Search Console (GSC).
But just in case you are not, let us define both GA4 and GSC.
What is Google Analytics 4 (GA4)?
GA4 is the next generation of Analytics.
GA4 is designed to collect and measure the following:
both website and app data, and
event-based data instead of session-based
GA4 has also the following features:
privacy controls such as cookieless measurement,
behavioral and conversion modeling,
predictive capabilities, and
direct integrations to media platforms.
On July 1, 2023, standard Universal Analytics will no longer process any data. You’ll still be able to see your Universal Analytics reports for a period of time though.
What is Google Search Console (GSC)?
Google Search Console (GSC) tools and reports can help measure your site’s search traffic and performance. GSC lets you know the issues to fix and increase your site’s visibility on the Google Search results pages (SERPs).
A URL, or Uniform Resource Locator, is a string of characters that identifies a specific resource on the internet. This resource could be a webpage, an image, a video, or any other type of digital content. The URL consists of several parts, including the protocol, the domain name, and the path to the resource.
What Is a URL Slug?
A slug is a part of the URL that normally or ideally provides an easy-to-read description of a website’s page and its content.
Let me give you an example of what a slug is.
This is a complete URL of a specific post: https://www.brodneil.com/urls/
This is the URL’s domain or homepage: https://www.brodneil.com
This is the slug: /urls/
Domain or Homepage URL
An example of a homepage URL
URL for a Specific Post
The URLs of a specific post will normally have a slug.
An example of a URL for a specific post
What Is the Significance of a URL?
The significance of URLs lies in their ability to uniquely identify digital resources on the internet. When a user types a URL into their web browser, the browser sends a request to the server hosting the resource identified by the URL. The server then responds with the resource, allowing users to view or interact with it.
What Impact Does It Have on Businesses?
For businesses, URLs play a crucial role in online marketing and branding. A well-crafted URL can help businesses attract and retain customers by making it easier for them to find and access the business’s website or digital content. Here are some ways that URLs impact businesses:
Branding
URLs can be used to reinforce a business’s brand identity. Businesses can create a strong online presence by choosing a memorable and relevant domain name that helps them stand out.
Search Engine Optimization (SEO)
URLs can have a significant impact on a website’s SEO performance. By incorporating relevant keywords into the URL structure, businesses can improve their search engine rankings and attract more organic traffic to their website.
Using Relevant Keywords (search engine optimized URL) vs. Using Post IDs (non-SEOd URLs)
An example of a search engine optimized URL using relevant keywordsAn example of a non-SEOd URL using post IDs and the like (no relevant keywords)
Different Ways on How to Create URLs for Specific Posts/Pages
There are various methods to create a URL, particularly the slug.
In many cases, the main heading, typically the H1, is the same as the title tag or SEO title. In this case, for the sake of illustrating my point, our title tag is different from the main heading.
Let me show you 3 usual approaches:
Use the main heading, usually the H1, as the slug.
An example would be https://www.brodneil.com/everything-about-urls-best-practices/
The keyword for this post is URLs: https://www.brodneil.com/urls/
I prefer this approach.
Why Use the Keyword as the Slug?
As I may have mentioned before, SEOs can approach this differently. However, I prefer to use the keyword as the slug.
I want to maintain the current URL and slug even after updating the content in the future. This aligns with my intention to keep my content updated, fresh, or evergreen as time passes.
Let’s take the example of a post titled: 5 Best Practices to Optimize your URLs in 2024. The URL will be https://www.brodneil.com/5-best-practices-to-optimize-your-url-in-2023/.
What if I decided to add 2 more best practices and thus change the title to 7 Best Practices to Optimize your URLs in 2023, will this entail that I have to change the slug and then do a 301 redirection to make sure it is still search engine optimized?
What if I decided to update this to 2024, will this mean that I have to change the slug from 2023 to 2024 and again do a 301 redirection?
Therefore, I believe that utilizing the primary keyword as the slug would benefit me in the long term. This allows me to easily update my SEO title, heading, and content, as long as it remains focused on the primary keyword. In the given example, the primary keyword is “URLs”.
Link Building
URLs are often used as the anchor text in hyperlinks. By creating high-quality content with relevant URLs, businesses can attract inbound links from other websites, which can boost their SEO performance and drive more traffic to their site.
Analytics and Tracking
URLs can be used to track user behavior and measure the effectiveness of marketing campaigns. By using unique URLs for different marketing channels or campaigns, businesses can track the source of their website traffic and analyze user behavior to optimize their marketing strategies.
Google Advises Not to Change Urls for Seo Reasons, but There Are Exceptions
In some cases, changing URLs may do more harm than good. However, there are three important reasons that it may be okay to change URLs – findability, usability, and shareability.
The data gathered by Google Analytics can be a very useful resource for business owners. It gathers a substantial quantity of information on the activities of users and the traffic that occurs on your website. With it, you’ll be able to improve the quality of your business judgments, move your company to the next level, and boost both your rank and the amount of web traffic you receive.
Google Analytics provides a wealth of information, but you don’t need to keep tabs on all it can show you. In fact, any effort put into it is likely to be fruitless and a complete waste of time.
Google Analytics Metrics
Exactly which metrics under Google Analytics should you prioritize? In the following piece, we shall discuss the answer to that question. Using Google Analytics to expand your company should be a breeze when you finish this article.
It is necessary to define a measure first. Widoczni’s SEO professionals explain that a Google Analytics metric is a numerical indicator of a website’s success. The number of times a page was viewed, for instance, or the length of time visitors spent on a given page.
There are over a hundred different measures available in Google Analytics, but only three of them are truly useful for monitoring progress.
Important KPIs in Google Analytics
Conversions
Simply put, conversions are any action that results in a new subscriber, lead, or customer for a website. Some examples are buying something, filling out a form, or subscribing to a newsletter.
All of these crucial steps are known as conversion events in GA4, the newest version of Google Analytics.
It is possible to assign new conversion categories to already events, create new conversion events, and dive deep into conversion metrics with the help of detailed reports using the Google Analytics interface.
Simply monitoring these may tell you a lot about your visitors, such as how they found your site and the pages they visit most often once they get there.
You can utilize this information to see if and how customers are converting to your site later on.
Users Engagement
User engagement metrics in Google Analytics allow you to track the actions of your website’s visitors. Studying these behaviors should help you gain a deeper understanding of your client’s journey and find new strategies to keep them interested in your business.
You can measure many different aspects of user involvement. Choose those that are most appropriate for your business model and objectives.
Average session length, bounce rate, sessions per user, and conversion rate are some of the most important metrics to monitor. Additionally, you may monitor things like traffic origins, customer attrition, and the frequency with which people abandon their shopping carts.
Think about your intended audience and the goals of your campaign to help narrow down the metrics you’ll want to monitor. If you do this, you’ll be able to zero in on the metrics that truly matter to you and ignore the rest.
Users
Users are a Google Analytics dimension that measures the total number of unique visitors to your site over a given time frame. One can classify these persons as either first-time visitors or regulars.
If your marketing efforts are bringing in visitors and helping your firm expand, this number should reflect that. Be aware, though, that the information it provides is not guaranteed to be 100% correct.
Obviously, there’s a straightforward explanation for that. When someone goes to your website for the first time, they get a special number. In order for Google Analytics to tell new users apart from returning ones, they need this identification. They will be considered a returning user if they visit your site again in the future.
Although a person may have visited your site before, there are circumstances under which they may be considered a new visitor. As an example, individuals may have accessed your website from a variety of platforms and browsers.
Still, the information this statistic can reveal is quite helpful. It’s not a perfect gauge of your performance in drawing visitors to your site, but it’s a good indicator.
Methods for Efficiently Monitoring Google Analytics Data
Reasonably justify your need to keep tabs on something.
Lack of purpose in metric tracking is a major Google Analytics pitfall. You are wasting time and resources if you create reports on a daily basis but cannot use the information to improve your company’s performance.
Think carefully about the point of your metric tracking before you begin. Beyond that, you should think about how it might contribute to the expansion of your company.
Make sure everything is configured correctly.
After creating a Google Analytics account, double-check that you have set up tracking for every relevant indicator. It will improve the reliability of the data you’re receiving and provide you with access to new resources for doing in-depth analyses of your website’s visitor demographics and behavior.
Here is a quick checklist of settings to adjust: Events, campaigns, e-commerce analytics, site search, interests, demographics, and keyword tracking should all be set up and actively monitored.
Generate individualized monitoring screens.
For optimal use of Google Analytics, you should design a few individualized dashboards. Start with a couple that is tailored specifically to the KPIs that matter most for achieving your business objectives.
So, you may stop wasting time navigating to multiple tabs and programs just to find the information you need. You can stay on top of things much more easily with everything you need to know gathered in one convenient tab.
To sum up
Overall, Google Analytics is a helpful program for business owners. Even yet, it often leads to confusion and apprehension. The sheer volume of information it may deliver, along with the technical terminology used throughout, might be intimidating.
There are a lot of metrics included, but luckily you do not have to understand them all. In contrast, you may concentrate on a small number of KPIs, such as conversion rate, user engagement, and user count, in order to expand your business.
It’s important to bear in mind that the time and work spent tracking such information, while tedious, is well worth it. It will provide you with a simple and quick method of tracking your company’s progress, allowing you to make more informed decisions as the boss.
Stay ahead in the ever-evolving landscape of Facebook marketing by keeping up with the latest trends, tips, and updates. Understanding emerging trends such as video content dominance and the rise of ephemeral stories can enhance engagement. Implementing best practices like audience targeting and A/B testing will optimize ad performance. Additionally, staying informed about platform updates ensures that your strategies remain effective and compliant with new features and policies. Embrace these insights to elevate your Facebook marketing efforts.
Table of Contents
Facebook Agency Ads Account or Facebook Business Manager
Having a Facebook Agency Ads Account is crucial for digital marketing agencies for several reasons:
Access to Advanced Tools
An agency account provides access to advanced advertising tools and features, including campaign management, audience insights, and performance analytics.
Client Management
It allows agencies to manage multiple clients’ ad accounts from one central location, streamlining workflows and improving efficiency.
Collaboration
Agencies can easily collaborate with team members and clients by granting different levels of access to various users.
Increased Ad Spend Limits
Agency accounts often come with higher ad spend limits compared to personal accounts, allowing for larger campaigns.
Better Reporting
Enhanced reporting capabilities help agencies analyze campaign performance across all clients in one dashboard.
Specialized Support
Agencies may receive dedicated support from Facebook representatives, which can be beneficial for troubleshooting or optimizing campaigns.
Enter your business name, your name, and your email address.
Follow the prompts to complete the setup.
Set Up Your Agency’s Ad Account
Once in Business Manager, navigate to “Business Settings.”
Under “Accounts,” select “Ad Accounts.”
Click on “Add” and choose “Create a New Ad Account.”
Fill in the required information (name of the account, time zone, currency).
Assign Roles and Permissions
After creating the ad account, assign roles to team members by going back to “Business Settings” > “People.”
Add users by entering their email addresses and assigning them appropriate permissions (Admin or Advertiser).
Link Client Accounts (if applicable)
If you manage client accounts, you can request access or add their existing ad accounts under “Ad Accounts” in Business Settings.
Set Up Payment Method
Ensure that you set up a payment method for your agency’s ad account under “Payment Settings.”
By following these steps, you’ll establish a robust foundation for managing digital marketing efforts effectively through Facebook Ads.
FAQ: Facebook Agency Ads Account
Will my client see my team members if I use an ad agency account in Facebook?
No, your clients will not see your team members when you use a Facebook Agency Ads Account. The access and visibility of team members are managed within the Business Manager settings. You can grant clients access to specific ad accounts without exposing your internal team structure or other sensitive information. Clients will only see the roles and permissions assigned to them for their respective ad accounts.
What do you mean by this part: “Clients will only see the roles and permissions assigned to them for their respective ad accounts?”
This means that when you grant clients access to their ad accounts within your Facebook Agency Ads Account, they will only see their own account and the permissions you’ve given them. They won’t have visibility into other team members or roles within your agency. Essentially, clients can view and manage their ads but won’t see who else is working on different accounts or what roles those team members hold.
For Creator Profiles, Facebook Is Testing a New ‘Professional’ Mode
Meta is introducing a new “Professional” option for user accounts geared for creators wishing to monetize their social media followings.
The new mode will provide them with extra revenue options and insights previously only available to Facebook Pages.
Key takeaways:
The new mode will be available to a limited number of artists in the United States at first,
The ability for creators to participate in the new Reels Play bonus program, where some creators can earn up to $35,000 per month based.
Meta warns that those who choose to participate in this new experience will be making themselves more of a public figure on Facebook.
The 25-page report examines over 100 Facebook ads that performed better than average in 2020 and the primary aspects contributing to higher response rates.
Facebook has released a new report analyzing how customer relationships with brands have evolved over the past year and what these mean for future marketing strategies.
Key takeaways:
Some of the concepts in the guide may appear unclear at first, but Facebook has given examples and detailed information on how to implement them.
Facebook also gave more specific advice, and question prompts to get marketers thinking about applying each principle in their planning.
It’s an excellent review of some of the key concepts that contributed to higher ad response and why they can be helpful in outreach efforts.
Any business aiming for success needs to have a Facebook pages in these days of digital platforms and media. That alone is just the first step when you start building your social media presence and digital content marketing strategy. Once you start growing your fan base, you can promote content in order to trigger inquiries. Ultimately, you need to convert these into hot leads, which translates to revenue. This strategy is a long-term strategy which will take some time to implement, so patience is critical in this process.
Key Takeaways:
The first step to growing your fan base is developing a user persona around your ideal Facebook Fan. You can’t find what you’re not looking for.
Your content strategy should be broken into pillars; categories of content that are relevant to your ideal fan personas and on-strategy for your business.
According to a Hubspot Study in 2013, photos on Facebook generate 53% more likes than the average post. The more likes, shares and comments you receive, the more visible future content will be.
“Combining characteristics from each of these categories will allow you develop a usage scenario. In this case, the usage scenario is how your brand and ideal user interact on social media and Facebook in particular.”
Facebook currently allows users to share their Instagram Stories and Reels on the social media platform. It’s now experimenting with a new feature that would allow posts to flow in both directions. The firm recently introduced a feature that allows users to cross-post photographs and videos from their Facebook posts to their Instagram accounts. The feature could prevent you from having to upload the same media twice in two different applications if you’re active on both platforms.
Key takeaways:
The feature is presently only available to a restricted number of people who already have their Facebook profiles linked to a personal, creator, or business account on Instagram.
Users will be able to cross-post single images, single videos, or multi-photo albums to Instagram up to 10 photos – the maximum enabled by Instagram’s carousels.
In recent months, Facebook has been pushing to make its suite of applications more interoperable — and not only by allowing users to cross-post between them.
As part of a company-wide effort to limit the use of facial Recognition in our products, Meta will disable the Face Recognition feature on Facebook. As a result, people who have opted into their Face Recognition feature will no longer be automatically detected in images and videos. In addition, Facebook will delete the facial recognition template used to identify them due to this change.
Key takeaways:
This will be one of the most significant revolutions in facial recognition usage in the history of technology.
Face Recognition allows more than a third of Facebook’s daily active users to be recognized. Its elimination will destroy more than a billion people’s facial recognition templates.
Facebook sees facial recognition technology as a valuable tool for those who need to verify their identity or avoid fraud and impersonation, for example.
Facebook Gives Tips on How to Avoid Harmful Interactions in Messenger
Facebook recently collaborated with psychologist Dr. Linda Papadopoulos to create a new framework to help users set appropriate boundaries in Messenger.
The data could benefit younger users, who are already depending on such programs to retain social connections in the face of ongoing social distance mandates.
Key takeaways:
Users may find it more challenging to identify such hazards and concerns. By offering a clear framework, these apps may assist in alleviating unneeded tension and discomfort.
Facebook also emphasizes its numerous tools for reducing tension. Turning off active status to minimize the expectation of quick response or adjusting your delivery controls to select who goes to your Message Request folder are a few,
Because of the rising reliance on digital connection tools and recent findings regarding the mental effects of such interactions, it’s important to remember these tips.
Facebook has announced new Messenger and Instagram direct features, including cross-app group chats, which allow you to join in group discussions across the two apps, new group typing indicators to boost participation, and polls in your Instagram direct messages.
Key takeaways:
Given that the option to communicate between the two apps between individuals has been available since September 2021, the new feature is hardly a substantial change in terms of functionality.
It’s also another step in Facebook’s bigger messaging unification strategy, which will eventually include WhatsApp.
The cross-app functionality is another important step in solidifying its integration efforts and bringing its entire suite of messaging tools together.
Amid Child Safety Concerns, Facebook Delays the Release of Encrypted Messaging
Meta, which owns Facebook and the messaging service WhatsApp, said it would take time to “get this right” and promised to seek a balance between privacy and safety online.
The social media giant had previously stated that encrypted texting would be available in its Messenger and Instagram apps by 2022. However, it has now been said that it will not be available until 2023.
Key takeaways:
End-to-end encryption shields messages from all except those involved in a conversation and has previously aroused concerns that it could jeopardize children’s online safety.
Meta said it would continue to work with specialists to combat exploitation. However, they emphasized that the company could still assist authorities in the past despite services being encrypted.
WhatsApp, the social network’s other messaging service, is already fully encrypted.
Facebook has released a new video explaining how its News Feed algorithm works. While the video doesn’t offer any new insights or tips, it does provide an excellent general overview of Facebook’s content ranking process.
The video explains the feed ranking process, including the four key elements that Facebook considers when deciding what material to show each user. Those four elements are:
Inventory. With all of the posts from the original sample set that you could be shown each day. These are based on the pages and people you follow, groups you’re a part of, as well as the ad content you’re qualified to see on any given day.
Signals. The system then uses a variety of signals to determine the relevance of each post to you. This is determined by your connection with the person/page that shared the update as well as how you’ve interacted with them previously.
Predictions. The algorithm then makes predictions about your likely engagement with each new post based on these considerations to emphasize the most personally relevant content found on these factors.
Score. The algorithm will score each post in your content pool and rank them based on all of these variables. The greater the relevancy score, the more likely that post will be displayed first in your Facebook feed.
Key takeaways:
The more people who engage with your updates and find your content personally relevant, the more likely your posts will appear higher in each individual’s feed.
Users can also select the relevant options in the three dots menu to signal that specific posts are not relevant to them.
Content that violates Facebook’s policies is frequently removed before any user sees it.
“Our goal is to make sure you see the posts that are most valuable to you at the top of your Feed every time you open the Facebook app.”
Fans Can Now Purchase ‘Stars’ on Facebook’s New Website without Paying App Store Commissions
Meta has found a new way to avoid the app stores’ commissions on in-app sales by launching a new website where users can buy “Stars.” The virtual payment allows fans to express their support for their favorite creators during Facebook videos and livestreams.
Stars are typically purchased as in-app purchases on mobile devices, with a revenue share with the app store platform provider – in this case, Apple or Google. However, when fans buy Stars through the new Facebook website, they’ll use Facebook Pay rather than Apple or Google’s payment systems.
Key takeaways:
The Stars are deposited into people’s virtual wallets after being purchased through the Stars Store website. T
Facebook is also launching “Stars Party,” a new feature that allows people to send Stars together during livestreams.
This isn’t the first time Facebook has devised a method of circumventing the app stores’ revenue-sharing restrictions.
Facebook Reels Has Come Out of Testing, with Offers to Pay Producers for High-Performing Videos
Reels is now available to all Facebook users in the United States on both iOS and Android. The feature, which is Facebook’s answer to TikTok, allows users to create and share short-form video content using several editing options, including music and audio, AR effects, timers and countdowns, and more.
With its public debut, creators will be able to create Reels directly on Facebook and post their existing Instagram Reels to Facebook, allowing them to grow their following on both platforms.
Key takeaways:
The company is launching a new bonus program to compensate creators when their Reels are viewed. For the time being, the new program will only be open to American creators and will be by invitation only. However, it will eventually grow to other parts of the globe.
Facebook says it’s also working on new ways for creators to monetize their Reels, such as Sticker Ads and Banner Ads in Reels.
In addition, the company hopes to commercialize Reels as a product by experimenting with full-screen and immersive commercials that appear in between Reels, similar to TikTok ads.
For Creating Strong Communities, Facebook Has Added New Groups Features
Meta adds new features to Facebook Groups that aim to improve member communication, build communities, and give administrators more control over the look and feel.
In addition, the company reveals its vision for Facebook communities in the future, which merges components from Groups and Pages into a single site.
Key takeaways:
Admins can use these new features to make their Groups feel unique and the additional tools to manage their groups easier.
Members of Facebook Groups can strengthen their bonds by utilizing the new capabilities.
Through fundraising and monetization, a new set of tools will assist Group administrators in keeping their groups afloat.
Facebook Is Testing with New News Feed Restrictions
Facebook revealed that it is testing a feature that will give users more control over what they see on the network.
For English-speaking users, the test will be available on Facebook’s app. It adds three new sub-menus to Facebook’s menu to control what appears in the News Feed: friends and family, organizations and pages, and public figures. Users in the trial can keep the ratio of those posts in their feed at “normal” or change it to more or less, based on their preferences.
Key takeaways:
Anyone in the test can do the same for topics, indicating what they want to view and what they don’t want to see.
The test will affect “a small fraction of people” around the world, according to Facebook, before gradually expanding in the coming weeks.
Facebook will also expand a mechanism that allows advertisers to opt-out of appearing next to topics like “news and politics,” “social concerns,” and “crime and tragedy.”
For marketers, keeping up with all the changes and rules Facebook implements on its platform is often frustrating experience. However, knowing what is allowed and maximizing the opportunity presented by the platform to market your products or services is necessary for successful business. When promoting a product or an event, it is now allowed to include specific call for customers to act on. Text itself cannot take more than 20% of the space, and that rule has not changed.
Key Takeaways:
In essence you are now allowed to include a “call to action” for promoting that event, book or competition. The old rule of not having anymore than 20% text still applies.
It seems that simplicity is a consistent theme with ShortStack making asking for a “like” ….simple, fun and colorful.
What are you trying to promote with your brand on Facebook? What design resonates with you? Is their a call to action you think is more compelling than the others?
“The previous policies that prohibited effective marketing text in the image for brands was always a nonsense. So it’s good to see some commonsense emerge after 12 months!”
Facebook Apologizes for the Downtime and Explains Why It Occurred
Billions of Facebook, Instagram, WhatsApp, and Messenger users could not access their accounts for several hours. Facebook has apologized for the outage. The outage, which made it impossible for users to refresh their feeds or send messages, was caused by “configuration changes on the backbone routers.”
Key takeaways:
The outage was the longest for Facebook since a glitch knocked the service offline for approximately a day in 2008, affecting over 80 million users. Around 3 billion people utilize the platform right now.
A similar outage occurred in 2019 and lasted around an hour. The event was caused by a server configuration change, according to Facebook.
The outage occurred one day after a whistleblower exposed sensitive internal information to The Wall Street Journal.
Do you want to take a break from Facebook? You can do this by deactivating Facebook using your desktop or mobile phone.
What it means when you deactivate your Facebook account
Deactivating Facebook does not mean deleting your account. Instead, you are just temporarily switching it off. You can reactivate it anytime you want.
Here are the things that happen when you deactivate your FaceBook:
People will not be able to see your timeline.
Other people will not be able to search for you.
People can still see some information, such as the messages you sent.
The Pages that only you control will also be deactivated. People cannot view and search for the Page that only you manage. If you do not want your page to be deactivated, be sure to have someone else have full control of your Page.
Your messenger will remain active unless you also deactivate it. This means that you can still chat with friends on Messenger and other people can still search for you there. Your profile picture will also still be visible in your conversations on Messenger.
You will not be able to use your account to access your Oculus information or its products.
Deactivating Facebook on app
To deactivate your Facebook account, follow these steps:
Open your Facebook app.
Go to your main profile settings by clicking your profile thumbnail on the top right of Facebook.
At the bottom of the page, select Settings and privacy.
Choose Settings.
Under accounts, select Profile access and control.
Choose Deactivation and deletion.
Select Deactivate account and click the Continue to Account Deactivation button.
Follow the instructions to confirm.
Deactivating Facebook on your browser
When you are using your browser, follow these steps:
Log in to your Facebook account.
Click the drop-down button on the top right of Facebook.
Choose Settings & privacy, thenSettings.
Select Privacy, then Your Facebook information.
Choose Deactivation and deletion.
Select Deactivate account and click the Continue to Account Deactivation button.
If you are new to the business world or digital marketing, learning about B2B content marketing can be overwhelming. In this guide, we try to make it as simple yet helpful as possible for beginners like you.
B2B means “business to business”. If you are a B2B company, you are offering a product or service geared toward other businesses and not end consumers. Your offer is meant to help other businesses operate, grow, and earn.
Examples of products offered in this business model are raw materials, parts, and equipment needed by other companies to create their products or fulfill their services. They can also be payroll processors, software, and consultations that help companies operate and grow.
What Is Content Marketing
Content marketing involves creating and sharing online materials intended to increase your website’s traffic and ultimately grow your business. The types of content marketing materials include infographics, videos, newsletters, blog posts, and social media posts.
Just to be clear, content marketing does not involve direct selling. That job is for traditional advertising. While both have a common goal: to turn your audience into paying customers, content marketing attracts your target audience using relevant, timely, and useful information related to your product or service offering instead of throwing a direct sales pitch.
So, how can you successfully implement B2B content marketing?
B2B content marketing is like any other, but your content must appeal to other businesses, not the end consumers. The following are some B2B content marketing strategies and tips to help you grow your business.
#1 Always keep in mind your target audience
You know that your target audience comprises of businesses. Never let that drift during the entire content marketing process or you’ll miss the whole point of content marketing. When you generate your content topics, decide on the channels you use, schedule the time you share your content, and more, you should always remember that you are addressing to businesses in your industry.
#2 Identify the informational needs of your audience
Your content must focus on topics and information about your product or service. You must also provide your audience with “timely and relevant” information.
What does timely and relevant information mean? How can you identify the informational needs of your audience?
There is no need to do surveys if that is what you think. You can use any content marketing tool available on the internet to provide you with important information, like trendy topics in social media and the most searched keywords in search engines.
#3 Know your audience more
Learning more about your audience can help you strategize your content marketing. Know where they are present so you can decide on the right online channels to focus on distributing your content. You also need to know when (day and time) they are usually active so you can schedule your posts better. Also, knowing about your audience’s demographics, such as their location, can help you generate more specific and relevant topics for your content marketing.
#4 Deliver only fact-checked and relevant content
There is no question that any content anybody shares must be relevant and factual regardless of who they are targeted to. However, when it comes to B2B content marketing, relevant and factual content is very important to earn the trust of your audience. Eventually, that trust can improve your brand image and increase your chance of being preferred over your competitors.
When citing statistics in your content, for instance, you want to make sure your sources are reliable and that the data are up-to-date. You would also want to make sure that those statistics are relevant to your audience in the first place; otherwise, you will lose your audience. Readers do not want to waste their time on matters that are not useful to them.
#5 Promote your content
You can promote your content in different ways. You can utilize SEM or search engine marketing for your blog. You can promote your content using social media, which can be organically done or paid. You may also share it using your newsletter marketing, affiliate marketing, or influencer marketing.
#6 Evaluate your content
Keeping track of your content can help you determine what topics are doing well and what B2B content marketing materials are more effective. This will help ensure you utilize the right content and content types for your B2B company so you don’t waste your time, energy, and money.
In your social media channels and in your blog, for instance, see which contents have more views, likes, reactions, shares, and comments. When it comes to content types, see which ones are popular with your audience, prospective customers, and loyal customers. Are they infographics, videos, webinars, or white papers?
Other important things you need to remember when doing B2B content marketing are setting clear objectives for your content marketing, creating a calendar for your posts in different channels, and continuously improving your strategies after evaluation.
These are the marketing news you didn’t know you needed.
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Developing a social media marketing strategy is crucial if you want your business to stay competitive. It has been one of the best tools to connect with potential and loyal customers. Sadly, even modern organizations fail to maximize social media to gain an edge in the industry. A possible reason is the lack of a strategic mindset when marketing via social media platforms.
Some believe it involves creating accounts on popular social media platforms, but it requires more. Generally, it involves a comprehensive knowledge of social media. Let’s take a close look at what social media is all about.
Nowadays, almost all individuals have social media accounts. All of the popular social media accounts, such as Facebook, Instagram, and Twitter, to name a few, allow people to connect and create or share content with ease.
Unlike traditional marketing methods, social media platforms enable businesses of all sizes to spread the word about their brand without geographic limitations. With this in mind, the constant development of social media presents itself as a way for businesses to conveniently approach and market their products and services to their target audience. In no time, it gave rise to social media marketing, a crucial consideration for businesses eager to maintain a competitive edge in the industry. With this in mind, it may be time to know what social media marketing can do for your business.
Defining Social Media Marketing
In simple terms, social media marketing involves utilizing social media sites such as Facebook, YouTube, Instagram, and Twitter to spread the word about your brand.
If your company recently launched a new product or service and plans to publicize the launch on social media, that’s social media marketing. Taking advantage of social media is crucial since an average person is likely to spend 2 hours and 32 minutes per day on them.
When your company engages with customers via comments, it’s also social media marketing. Another example is developing engaging content that presents the values and story of your brand.
Generally, it’s a form of marketing involving social media tools and skills. Similar to preparing for your company’s marketing strategy, developing a plan for your social media marketing is crucial.
The success of social media marketing will depend on your capability to find and cater to the needs of your target audience. That way, they’ll love your brand and share your stories or posts with others. Remember that your social media marketing efforts will be in vain if your content isn’t worth sharing.
Importance Of Social Media Marketing
Today, social media will always be part of daily life. Consumers check social media if they want to know about a company, product, or service. Generally, social media platforms are where you can find the information you’re looking for. With the power of social media nowadays, you’ll miss out on the opportunity to readily reach out to your target audience if you fail to prioritize it.
On the other hand, if you want to gain insights into the interests and tastes of your target audience, social media is also the right place to start. Companies nowadays are prioritizing social media marketing as a way to achieve sustainable growth.
Due to the increasing competition in almost any industry, your business shouldn’t miss what social media can provide.
What’s A Social Media Marketing Strategy?
A social media marketing strategy consists of objectives you want to achieve using social media. It also includes an outline of actions to maximize social media and your company’s resources to accomplish the core goals. When creating a strategy involving social media, it typically involves the following elements, such as:
The main objectives of the social media marketing strategy
Target audience with elaborate personas or profiles
Budget range and resources
The core message you want to convey using the strategy
Types of social media you’ll use to implement the strategy
Time frame to publish the content on social media platforms
Tools to measure and optimize the performance of your strategy
Making your social media marketing strategy specific is the key to ensuring effectiveness. Make it as concise as possible and avoid making it broad otherwise, it would be hard to measure.
Guide On How To Develop A Social Media Marketing Strategy
Social media can be complex. A glimpse isn’t enough to know its intricacies and how to maximize it for the benefit of your company. Most find it overwhelming to come up with a strategy for promotional endeavors. However, developing a successful social media marketing strategy doesn’t have to be a complicated ordeal.
One way to go through the process is to think of your strategy as a plan covering all aspects, starting with your objectives and all the actions you need to take. Making sure you have a straightforward plan will ensure it stays result-oriented. With this in mind, plan everything to keep it attainable and measurable. Once you have a clear outline, it’ll serve as your guide for a seamless campaign.
If you want a good start with social media marketing, here are some crucial steps to help you create a successful one:
1. Establish Objectives And Metrics
Decide on what you want to gain from your company’s social media presence. It’s crucial to define your goals and metrics clearly.
When setting goals, it’s best to utilize the SMART framework, which stands for specific, measurable, attainable, relevant, and timely. The objectives should be based on this framework.
Let’s take a close look at what your goals should be:
Specific. Your goals should be specific so that it’ll be easier to set a straightforward strategy and know what to expect. For example, one of your objectives is to increase Facebook’s engagement rate by 50%.
Measurable. Having specific goals will make it easier to measure success. If you cannot reach an engagement rate of 50% in one month, you can make the necessary adjustments to improve the outcome.
Attainable. The goals should be achievable based on the resources you have.
Relevant. When creating goals, you need to know what they can do for your company. Based on the example, you should determine if increasing the engagement rate can be beneficial in achieving your business goals. Relevant goals should align with the core business objectives.
Timely or time-bound. Deadlines should be considered when setting goals, but they should be practical.
As for the metrics, you need to know the value social media brings. With this in mind, metrics such as click-through, conversion, and engagement rates should also be a priority. Depending on the social media platform you’ll be using, you can set distinct goals and track your performance accordingly.
2. Know The Target Audience
When creating a social media marketing strategy, you should make an effort to know everything about your target audience. Generally, it’s a group of individuals most likely to be interested in what your brand has to offer and most typically share common behaviors and demographics.
As you try to get to know your target audience, you should be precise throughout the process. Doing so will provide you with valuable insights to create relevant content.
Creating audience personas involves the development of a fictional representation of your model customers. In simple terms, personas allow you to draw a clear picture of your perfect audience.
Whether your audience is seniors, millennials, or baby boomers, it’s best to create a persona to help you attain a more actionable and focused strategy. Some factors you can utilize include interests, location, age, spending capacity, average income, and pain points, to name a few.
For example, your target audience can be a group of millennials within the 20–30 age group with full-time jobs in an urban city. Using this as a basis, you can create more specific characteristics to create the ideal persona.
Data should also be a priority. Avoid the mistake of making assumptions when researching your target audience. Utilize data to make well-informed decisions.
3. Research The Competition
Almost every business today has social media accounts. If your competition has one, you can readily know what they’re doing. Apart from knowing your target audience, you should also know about your competition. Doing so will allow you to gain valuable insights. And the best way to do this is by utilizing competitive analysis tools.
Competitive analysis helps identify the competition while providing insight into what to expect from your social media presence.
These are the steps to consider to gain a clear picture of the competition:
Know the keywords the competition is using and who are ranking for your targeted keywords. You can do this by conducting a search using the top relevant keywords for your business.
You need to check social media for the keywords you use, so you’ll know who appears on the top results.
Lastly, you should also figure out the brands your target audience is following. Analytics by social media platforms will come in handy in gaining insights into what your audience follows.
It’s best to narrow your list to only five brands competing with your company on social media. Consider using a SWOT analysis to know the competition’s strengths, weaknesses, opportunities, and threats.
Remember that analyzing how the competition utilizes social media for growth will help you pinpoint opportunities. For instance, if the competition solely focuses on Instagram, you can try other social media platforms where your target audience is underserved.
As an additional tip, you should closely observe the reviews and comments on the competition’s social media pages. Doing so will give insight into any complaints or requests. As you outline potential struggle points, create relevant content based on complaints and requests to gain an edge over the competition.
4. Decide On The Social Media Platforms To Use
Every social media platform is unique. One stands out from the other in terms of the users and the form of interaction. For example, individuals in certain age groups will have a preferred social media platform. In one source, baby boomers and seniors are less likely to use Instagram, mostly preferring Facebook.
Since you have an array of social media platforms to choose from, it’s impossible to use them all in your strategy. Additionally, you cannot publish the same content on every platform. If you want to ensure success with your social media marketing strategy, make an effort to do research when selecting the social media to use.
Keep in mind the demographics of your target audience when identifying a suitable platform for your strategy. For example, creating a social media presence on Instagram may not be reasonable if your target audience is baby boomers or seniors.
In most cases, Facebook and YouTube likely deliver the best outcome. But for some, it might be LinkedIn or Instagram. Remember that gathering data about your audience plays an important role in figuring out what social media platforms your target audience uses most of the time.
Additionally, it would be best to consider your company’s goals when selecting the social media platforms for your strategy. If you want to showcase your brand visually, Instagram is a good choice, but if you want to improve customer connections, Twitter would be best. The key is to align platform benefits with your business objectives. In summary, look for a platform your customers are happy to use and that you’re comfortable using.
5. Create Engaging Content
Once everything is in place, it’s time to create engaging content.
social media concept diagram hand drawing on blackboard
Creating content requires knowing your audience, especially what makes them happy.
Remember that content is anything you share or post on social media platforms, such as a status update on Facebook or a photo of an upcoming product on Instagram. Make sure you customize your content for every social media platform while keeping it relevant to your audience.
During the creation of content, make it a priority to perform keyword research. It plays a crucial role in improving visibility on social media. Knowing which keywords your audience uses can uncover their needs and wants to construct your message effectively.
6. Promoting On Social Media
Once your content is ready, proceed to promote it on social media. Although it can be challenging to get your content viewed, it’s best to follow the 80/20 rule, which involves spending 20% of your time generating content and the remaining 80% on promoting.
Generally, the creation of content takes time and effort. However, it’s all worth it if you end up with good-quality content, making it easier to drive engagement. So, make it a priority to start with good content right from the beginning.
All the content you create should be what your target audience needs. The next move is to encourage engagement and reach with paid campaigns. The majority of popular social media sites allow paid social campaigns.
7. Routine Analysis Of The Results Of Social Media Promotions
Always remember that your social media marketing strategy is vital in your marketing plan and in establishing a solid online presence. Likely, you might not get it right at first. As you implement your strategy and monitor performance, you’ll discover that some tactics might not work as planned. With this in mind, analyze the results to pinpoint potential issues.
When analyzing the results, monitor the right metrics depending on your goals. Some of the metrics that truly matter are the following:
Volume is the number of people talking about your brand or campaigns and the easiest metric to measure
Engagement is how your audience interacts with your content and how they spread it.
Influence is whether your social media content is captivating enough to encourage followers to take action.
Share of voice is the percentage of how the industry is talking about your brand compared to your main competitors. It’s a key metric to guarantee that your strategy is doing well. Make it a priority to reassess your strategy based on data and insights.
Final Thoughts
A social media marketing strategy should be your priority if you want to spread the word about your brand and engage customers effectively. Creating the ideal strategy has a comprehensive scope that involves planning, setting objects, conducting customer research, pinpointing aspects of your strategy to optimize, and many more. Whether you want to widen your brand’s reach using social media or boost your company’s social media engagement, creating a streamlined social media marketing strategy is crucial.
“Zero-click” refers to a search engine result where the user gets the information they need directly on the search results page without having to click on any links. This type of search result has become increasingly common with the use of features like featured snippets, knowledge graphs, and other types of rich results.
While zero-click results can be convenient for users who want to quickly find the information they need, they can also be limiting in terms of providing context. For example, a user might see a featured snippet that provides a definition of a term, but without clicking through to the source, they may not see any additional information about how the term is used in context or any related concepts.
To provide more context for users who encounter zero-click results, search engines can incorporate additional information in the form of related concepts, suggested search queries, or links to related articles or resources. This can help users better understand the information presented and make more informed decisions about how to use it.
In addition, content creators can optimize their content to provide more context even in zero-click scenarios. For example, they can include more information in their headlines and descriptions to provide additional context for featured snippets, or they can use schema markup to provide more structured data that search engines can use to present additional information in rich results.
A Semrush study found that 25.6% of desktop and 17.3% of mobile clickthrough rates are zero clicks
However, as misleadingly interpreted in recent years, Google is not stealing the clicks. Many of them are, in fact, search query refinements.
Windows Central shares this year’s “Best gaming laptop under $1,000”
2022 September 16
They share five of their favorites with Lenovo IdeaPad Gaming 3i 15 as their top choice, offering excellent specs like the 12th Gen Core i5 H-Series CPU and the RTX 3050 Ti for only $790.
Everything You Need to Know about Embedding Google Reviews on Squarespace Website
2022 October 19
Do you know Bright Local has revealed that 81% of consumers said they read Google Reviews?
These statistics translate the high impact of Google Reviews on the current age of customers. The number of Google Reviews is far greater than the other platforms such as Yelp, Tripadvisor, etc.
On the other hand, the Squarespace website is currently the most accessible website-building platform. Businesses are actively using this platform to showcase their online presence. This should be no surprise since, with the Squarespace website, there is no need for coding. And its drag-and-drop feature has captured most business owners’ attention.
So, how about merging these two best platforms for your business?
Many businesses are opting to embed Google Reviews on Squarespace. However, if you are still new to this idea, we have something for you in the store. Please continue to read this blog to know more about it.
Advantages Of Embedding Google Reviews On Squarespace Website
Customer reviews are an inevitable part of a sales funnel. Numerous studies have shown that consumers at least read one review before they make a purchase. Look at the benefits of the Google Reviews on the Squarespace website.
Provides Social Proof
According to Optinmonster, 88% of consumers trust user reviews as much as personal recommendations. As a business owner, you must be aware that many factors influence the purchasing decision of customers. And the social proof is one of them.
Social proof helps you to have a positive perception of your brand and products among your potential customers. Word-of-mouth marketing and personal recommendations by happy customers are much more effective than any other form of marketing.
Remember that gone are the days when aesthetic product pictures would have worked for your business. Your customers are now much more aware when making a purchase. Therefore, we recommend showcasing positive reviews on the website.
Brings You More Reviews
We know that business owners want more and more reviews and feedback. It helps them bridge the business gap and positively talk to customers. Analyzing reviews given by customers enables them to find the scope for improvement.
But why do I, as a business owner, embed Google reviews on the website?
Let us outline.
When you showcase reviews on the website, your customers feel valued and loved by the brand. Others might also join in and leave feedback for your business by following the bandwagon. Once you have enough reviews for your business, you can showcase them on the Google Review widget on a website.
To simplify things, we recommend using any social media aggregator tool. These tools allow you to add a custom CTA to your widget. A custom CTA will help you fetch more reviews from your customers.
Increases Conversion Rates
You have a business and a website. But why would your visitors consider buying your products?
Have you added a convincing factor to your website to persuade your visitors?
We understand conversion rate is one of the most critical factors in the success of a business and its website. But looking at it from a customer’s perspective, they have numerous options. Why would they choose your business over others?
In such a scenario, reviews and feedback become the deciding factor for the customers. When you showcase Google reviews on the Squarespace website, it helps the customers instantly know your products’ positive aspects. It also allows them to make the purchasing decision right at the moment. Hence, it boosts your conversion rate.
Brings Customer Loyalty To Your Brand
Customers that leave happy reviews are the greatest weapons for your business that you can use to boost the positive image of your customers. When you embed Google Reviews on the website, given by your happy customers, you make them your brand ambassador. Such a gesture helps you to have a better customer relationship.
Allow us to explain. When you embed Google Reviews on the website, and your customers come upon it, they feel appreciated. Such a gesture by a brand encourages them to tell their friends and family about your brand. This helps you to make new as well as loyal customers. Chances are higher that they will choose your brand whenever they come across a product like yours.
Wrapping Up
There has been a considerable shift in marketing trends. Business owners now want to simplify the entire process of business as much as they can. As a result, they have chosen ways that are easy yet efficient.
And if you are a Squarespace website owner, we already know you love the ease of doing business. To make things even simpler and more exciting for you, we recommend you embed Google Review on the Squarespace website. Once you showcase the Google Review widget on the Squarespace website, you can avail yourself of the benefits mentioned above.
So don’t wait anymore; embed Google reviews on the Squarespace website and see your business grow.
More on Google Reviews
Google appears to be removing reviews from Local Business Profiles
2022 October 27
It is still not confirmed whether this is caused by a bug or a filter for reviews.
Google shares what you should know about Geo IP redirects
2022 October 27
John Mueller of Google Search shares that one thing you should know about Geo IP redirects is that the Googlebot will crawl and index pages from one location. Unfortunately, you cannot always predict the location from which it will crawl your website.
The title tag, also known as the SEO title or page title, is the title that appears on the search engine results page (SERP) when someone searches for a particular keyword or phrase. It is an HTML tag that specifies the title of a web page and is displayed at the top of the browser window.
On the other hand, the heading of the content is the main heading that represents the page’s actual content. Typically, the main heading is denoted by H1 in SEO, giving the reader an idea of the content. Subheadings such as H2, H3, etc., are also used to divide the content into smaller sections for better readability and understanding.
It is important to note that the title tag and the heading of the content do not have to be the same. The title tag can concisely describe the web page’s content, while the heading should be more specific and provide more detail. This can help improve the user experience and help search engines understand the page’s content better, leading to better rankings in search results.
Where Can You Find the Title Tag, Also Known as Page Title or Seo Title?
There are three places where you can find title tags:
On the Browser
Page Source
Steps to replicate the screenshots below:
Right+Click on your webpage.
Click View page source.
Use Ctrl+F (on PC) and Command+F (on Mac) to search and type </title>.
Search Engine Results Pages (Serps)
Type site:[URL] on the Google search box. Ex. site:https://www.brodneil.com/title-tags/
Check the result. The title tag is the one that is double-underlined.
Google Now Uses Site Names Instead of Title Tags in Search Results
2022 October 20
The new feature makes it easier for users to know the specific website in the results. This, however, does not work for subdomains.
Google Says That Title Tags Are Important for SEO Ranking
While title tags play a crucial role in SEO ranking by providing a concise and accurate description of a webpage’s content, they are just one aspect of an overall effective SEO strategy. The main content of a page holds greater significance as it directly impacts user experience, engagement, and search engine rankings. While optimizing title tags is important, focusing on creating high-quality, relevant content should be prioritized for long-term SEO success.
Crafting Effective SEO Title Tags
To optimize title tags for SEO, I consider the following best practices crucial:
Relevance
I would say that ensuring the title accurately reflects the page’s content is the most important aspect of creating a title tag. This helps to make the title relevant to both users and search engines, setting clear expectations and improving the visibility of your page.
Length
Keep your page title tag under 60 characters to avoid truncation in search engine results pages. Keep it short and sweet to ensure visibility and readability in search results.
Uniqueness
A unique title tag for each page is crucial for search engine optimization and for users to distinguish this page easily from others on your website. This helps to improve click-through rates and overall user experience.
Keyword Placement
Including relevant keywords at the beginning of the title may seem mechanical, but when done correctly and contextually, it can yield better results. This is because people can easily relate to the keyword they are searching for, making it more likely that they will click on the link.
Craft an engaging title tag encouraging users to click through to your website.
One Primary Keyword for the Title Tag
When creating a title tag for your content or URL, using only one primary keyword is important. This will ensure that your content remains focused on one main topic and benefits your readers. Doing so will make your content more topic-oriented and easier for your readers to understand. It’s important to avoid overloading the title with too many keywords, as it may come across as spammy.
Keyword Search Volume
It is important to choose a keyword with a high search volume to ensure that there is significant interest in the topic. However, I still give more importance to relevance over the search volume.
Brand Name
I understand that incorporating the brand name in the title tag may not be a top priority in some cases, especially if it’s not on the “About Us” page. However, it can still be beneficial for branding purposes and can help with search engine optimization. Ultimately, it’s up to your discretion and the specific goals of your website.
Thanksgiving is considered one of the most exciting times of the year as you get the opportunity to spend some high-quality time with the people who are most important to you. The day is one of the most celebrated events in many states of the United States and around the globe. You can now enrich the celebrations and make them unforgettable.
Because Christmas comes exactly one month after Thanksgiving, the holiday is sometimes overlooked and treated as a single day on which people overindulge in food and watch football. But this celebration
lasts for a lot longer than just a single day! Thanksgiving is an excellent opportunity to express gratitude to one's loved ones, including relatives, colleagues, and anybody who plays an important role in one’s. After all, the word "thanks" is right there in the name!
Thanksgiving is the right time to take a break from cooking and start thinking of some entertaining activities to partake in. Surprisingly, there are plenty of choices available! Our list of one-of-a-kind Thanksgiving activities includes something for everyone, from contemplative ways to engage with older generations, such as looking through old photos or wanting to know about heirlooms and collections, to
more active activities, such as participating in Turkey Trots and adorning front porches for fall. If you are worried about coming up with something new to decorate your porch, we have a lot of ideas for you to
choose from easy centerpieces that take very little time to make but have a big impact. Reading your favorite stories online on blogging websites like Day Break Weekly; going shopping online while staying affordable by taking advantage of thanksgiving online deals or thanksgiving discount codes available at trusted coupon sites like the Top Vouchers Code, as well as options for you to enjoy by yourself. Let’s dive in.
Put in writing the things for which you are grateful
It is easy to lose sight of the reason for the season, which is to feel thankful when there is so much activity surrounding Thanksgiving. Ask each guest to write down what they are grateful for on a butcher
paper cloth laid out over the table. You can put the sheets in storage so that you can fondly recall them in the future. This would be a wonderful activity to do.
Take in the beautiful scenery
Are you spending the Thanksgiving holiday in your hometown this year? While you queue up for the table to be set, drive through some of your favorite parts of town. Get away from the busy roads and go into the wilderness to appreciate the splendor of the natural setting. Gathering together as a family and taking a second to notice and enjoy the natural beauty of your surroundings, as well as the company of the people you are experiencing it with, is an act that is worthy of praise.
Experiment with a different dish or cuisine
We all have certain Thanksgiving traditions that are our absolute favorites, but after some years, the meal can start to feel like a little bit of a regular practice. To spice things up, try incorporating a dish from another culture or giving an old favorite a fresh take on an old recipe. You might end up starting a brand-new tradition! Dining out or ordering food from a catering service will simplify things. You must remember to make reservations, particularly if you will be traveling with a large group. And don’t worry about the spending. You can be economical by using the thanksgiving voucher codes whenever you shop online.
Talk to family members who live far away
There are now more ways than there have ever been to reach out to those closest to you, regardless of how far away they may be. Maintain that tradition for this year and extend an invitation to participate in the celebrations virtually to anyone unable to attend your get-together in person. Those who are unable to join you for dinner can still feel as though they are present by participating in an online happy hour or video call with the group before, after, or even in the middle of the meal.
Share beloved family stories
Instead of spending a lot of time in front of a screen while having your dinner—whether that be pointlessly browsing through your Instagram feed or binge-watching the newest mystery movies on Netflix—ask your older family members to tell you some of their favorite family stories. The activity will fill the night with laughter (and possibly tears), and it will also create deeper bonds between participants that will continue to exist well after the holidays are over. Families who understand and tell family
stories are emotionally closer to one another and have deeper ties than families who do not indulge in such tales.
Content Marketing is the way to go these days. Most marketers have shifted from traditional marketing techniques to Content Marketing, which is more effective and cost-friendly. Statistics show that Content Marketing methods convert six times more than other marketing methods and are 62% less cost. Neil Patel, a famous entrepreneur and bestselling author shared that a site with compelling and valuable content experiences 7.8 times more site traffic than competitors. Aside from these benefits, quality content produces brand recall and customer engagement.
Content creation is also part of different forms of marketing, such as SEO, Social Media Marketing, Public Relations, and PPC. You may also explore using Content Marketing for a successful product launch. Many brands from different industries have tried this, and it has proven effective.
Here are some tips for applying Content Marketing to have a successful product launch.
1. Use visual content as teasers on social media.
Pictures, as they say, paint a thousand words. You may harness the power of images as a teaser ad in Instagram Shop and on other social media sites. Maximize the broad reach of social media– that’s 3.78 billion people worldwide this 2021.
Visual content can help you entertain your audience and be curious about your new product. Be creative on how to tease your followers- you can upload a close-up picture of your product or the chosen product endorser. You may also design a teaser with a simple but strong image. Add a one-liner to summarize your Unique Selling Proposition or USP along with the launch date.
2. Create exciting infographics.
Plain text content can be tedious, especially for those not fond of reading. Instead, describe your product by designing infographics that can intrigue them while educating them about your product. Before the product launch, your infographics can be on how this new product can address your customers’ needs. You can also describe its unique features or upgrades compared to existing products in the market. Then, share it on your social media accounts and other online platforms. What’s good about infographics is that it is easy to design and can be easily shared by your target group. Truly a low-lying fruit because of the minimum effort you put in but with outstanding results it can give.
3. Let your audience create content.
You can always create content, but to take it to a higher level, you can also let your target customers and audience generate the content for you!
Another way to create buzz on your product launch is to have a game. Your followers can create a video or any medium they want. Let them follow your social media accounts and put your brand and product hashtag. You may also add most post shares or most likes as a mechanic to win. You may even create a poll or voting scheme for the best content to engage your followers further. Then, reward the winner of the best content with the new product or some of your brand merchandise.
4. Captivate by using explainer videos.
Once you have launched your product, make sure to have explainer videos available to explain and talk about the features and benefits of your product. This content option is suited if your product is complex to explain, which will not do you justice if you just use infographics or plain text.
Captivate your audience with an explainer video. Share high-quality information on it and why this product is worth their hard-earned money. You can also highlight the value and upgrade of the product to differentiate it from previous versions of the product or its competitors. If you want, you may create a storyline and appeal to emotions to push your product, especially if the new product is not that hard to explain.
Upload your video on your website, social media accounts, and YouTube.
5. Distribute your content through guest posts.
Content Marketing works closely with SEO marketing. Maximize these omnichannel ways by distributing your content through guest posts. Create blogs and links to different sites which are related to your brand or product. Make sure that the sites you choose to guest post or link to are high-authority and reputable websites. You can insert your other content too in your guest post blog, like infographics and videos, to maximize the reach.
6. Get help from influencers.
Do not just be the one to create content and aim for engagement. Add a refreshing take and make use of other people too! Get the help of influencers like celebrities, famous bloggers, or authorities in a chosen field to create content to help you have a successful product launch. Give your influencers your new product before it becomes available in the market so that they can post on it and give a review. Then, feature their review and content on your website, product page, or social media accounts. You may even feature your influencer in the explainer video for it to become more attractive to your target group.
7. Plot an editorial content calendar.
Lastly, with all the content you can create, plotting an editorial calendar can help you schedule the release of all content. Coming up with a calendar will ensure that your audience does not get bombarded with all that you are sharing. Timing is everything, and you would want it to be in your favor.
Summary
Having a successful product launch is a great way to attract customers and gain sales. As a marketing professional, utilize compelling content to guarantee that your product launch will be a hit.
A/B testing is a popular technique used by businesses to determine which version of a marketing campaign, webpage, or app design will be more effective. The process involves creating two versions of the same thing, making small variations in one version, and then testing both versions to see which one performs better. In this article, we will explore the basics of A/B testing, its benefits, and how to perform A/B testing effectively.
Benefits of A/B Testing
A/B testing is a powerful tool for businesses because it helps to optimize the performance of their marketing campaigns, websites, and apps. By testing different versions of a campaign, businesses can identify the one that generates the most conversions, leads, or sales. This leads to improved customer engagement and higher revenue. Additionally, A/B testing can help businesses to:
Reduce Bounce Rates – By testing different page layouts, businesses can reduce bounce rates and improve user engagement.
Increase Click-Through Rates – Testing different CTAs, headlines, and button placements can lead to increased click-through rates.
Improve User Experience – By testing different page layouts and designs, businesses can improve the overall user experience of their website or app.
Optimize Email Campaigns – A/B testing can help businesses to identify the most effective subject lines, email copy, and CTA placements for their email campaigns.
How to Perform A/B Testing
Here are the basic steps to perform A/B testing:
Define Your Objective – Identify what you want to achieve with your A/B test. This could be increasing sales, improving click-through rates, or reducing bounce rates.
Create Your Variations – Create two different versions of your webpage, email, or app. One version will be the control, and the other will have small variations.
Test Your Variations – Randomly assign your visitors to either the control or the variation. Use analytics tools to track the performance of each version.
Analyze Your Results – Analyze the data you have collected to determine which version performed better.
Implement the Winner – Implement the winning version and continue to test and optimize as needed.
Best Practices for A/B Testing
Here are some best practices for performing A/B testing:
Test One Variable at a Time – To get accurate results, it’s essential to test only one variable at a time. If you test multiple variables, it can be challenging to determine which one had the most significant impact on the results.
Use a Large Sample Size – A/B testing requires a large enough sample size to ensure that the results are statistically significant. If you test with a small sample size, the results may not be accurate.
Test Both Versions Simultaneously – To ensure that external factors do not impact the results, it’s essential to test both versions simultaneously.
Keep Testing – A/B testing is an ongoing process. Keep testing and optimizing to improve your results continually.
Document Your Tests – Documenting your tests is essential for future reference. Keep track of the variations you tested, the results you achieved, and the changes you made.
Conclusion
A/B testing is a powerful tool for businesses looking to optimize their marketing campaigns, websites, and apps. By testing different variations, businesses can identify the most effective version and improve customer engagement, increase revenue, and achieve their goals. When performing A/B testing, it’s essential to define your objectives, test one variable at a time, use a large sample size, and keep testing and optimizing. By following best practices and documenting your tests, you can achieve long-term success with A/B testing.
More on A/B testing:
Google adds new help document to minimize A/B testing impact in Google Search
2022 September 30
The document includes an overview of A/B testing, best practices, and experiment duration, among others.
Noindex Directive in Robots.txt Is No Longer Supported by Google
Google has officially announced that GoogleBot will no longer support a Robots.txt directive for indexing. That is for example noindex directive.
For Google, the noindex robots.txt directive is not an official directive. Hence, it will no longer be supported.
Therefore, to cut to the chase, if your site or sites are relying on robots.txt as a noindex directive —- then you will have until September 1, 2019. Make the switch by following Google’s recommended alternatives:
Use Noindex in robots meta tags instead. It is said to be the most effective method to remove URLs from the index when crawling is allowed.
Use the 404 and 410 HTTP status codes to drop the URLs from Google’s index once these URLs are crawled and processed.
Have password protected URLs as they are normally removed in Google’s index (unless a markup is used to indicate otherwise).
The third generation of web technologies is known as Web 3.0 (Web3). The World Wide Web, commonly referred to as the web, serves as the basic building block of the internet by offering website and application services.
Attention-Driven Digital Economy Can Be Repaired with Web 3.0
The flaws of Web 2.0 have been on the whole show in recent months, from unequal creator economics and insufficient security to centralized authority and dissatisfied communities.
The centralized form of Web 2.0, which was all about network effects, massive scale, and winner-take-all economics, is no longer beneficial to society.
Here’s how Web 3.0 addresses some of the most pressing issues in today’s digital economy:
Inadequate data security and controls.
Web 3.0 is built on cryptographic primitives and frequently employs open-source code, allowing anybody to contribute by examining it. As a result, user security is improved, and transparency becomes a competitive advantage. The advantages aren’t simply for privacy’s sake; they also protect user value.
Toxicity and platform accountability.
The power dynamic between users and platforms is likewise rebalanced in Web 3.0, giving consumers control over their data. In addition, users can “vote with their feet” and switch from one platform to another using Web 3.0 platforms because data management solutions offer interoperability and portability.
Creator economics are unbalanced.
The Web 3.0 paradigm addresses these unequal incentives by democratizing access and reducing barriers between authors and viewers. In addition, web 3.0’s revenue tools for creators, such as NFTs, digital payments, tokens, and crowdsourcing, level the playing field in a creator-friendly way.
Users can also have their own personal Web 3.0, usually managed by tokens. As a result, they are driven to supply critical services such as moderating since they gain directly from the platforms’ growth.
Web 3.0 design
How have websites changed over the past years, and how is Web 3.0 impacting website design? Take a look at these comparisons.
Sometimes referred to as the “static web,” the first internet consisted primarily of read-only webpages without many interactive features.
Web 1.0 only provided the ability to browse static pages. Information was difficult to access, and a small group of people managed content development.
In the middle of the 2000s, everyone could instantly create, share, and comment on material from the palms of their hands. Web 2.0, or what we now refer to as the internet, may be thought of as the read/write upgrade to Web 1.0, which was the read-only version.
However, this pales in significance when compared to the designs of Web 3.0. Where most websites frequently use distinctive colors, forms, pixel-perfect alignment, and more!
The modern era of web design emphasizes flawless precision, striking color combinations, and the incorporation of new design components that enhance the overall design.
The inclusion of creative components has been the most significant recent development. Designers are becoming far more at ease imposing a precise design navigation path using background components like forms and curves.
Shapes and blobs can highlight important content appropriately applied and provide a pleasing user interface. In addition, many more graphics and other visual elements are used in Web 3.0 Designs. Not merely to enhance pages but frequently to highlight a specific item or cause.
Web 3.0 hosting
In contrast to traditional hosting, decentralized hosting is a means of hosting websites in a decentralized way to boost security and decrease the danger of the website being taken down or being unusable due to a significant outage in the physical server location.
Why Choose Web 3.0 hosting?
There are numerous benefits to hosting your website rather than using a conventional web server. The following advantages of decentralized, sometimes known as Web 3.0 hosting, support its status as an emerging technology:
Website Uptime Guarantee – The website cannot go offline due to one of its virtual servers failing for technical reasons.
The website is more private and secure because the information is dispersed, and nobody without authorization may view it.
Censorship protection – Because the website is hosted in the cloud in a decentralized fashion, there is no prominent place where it is located, making it impossible for anyone to stop it in that area.
Web 3.0 developer
Web 3.0 developers produce applications distributed on decentralized networks like blockchains or peer-to-peer (P2P) systems rather than restricted to a single cloud server. In plainer terms, Web 3.0 operates in a manner akin to that of most cryptocurrencies built on the model of Bitcoin.
Web 3.0 training
The following are some of the qualifications you must possess to work as a Web 3.0 developer:
Understand the basics of blockchain technology. You need to be aware of the materials you work with. Although they are brilliant pieces of technology, blockchains are difficult to comprehend. So spend some time with it to understand what you’ll build on afterward.
Understand the basics of smart contracts. It is possible to program the blockchain using smart contracts. They are bits of code that have been uploaded to the blockchain and are written in a language that is understandable by blockchain nodes. Smart contracts are capable of practically anything, from fungible and non-fungible tokens to the backend of your next decentralized application. They differ from the code you are accustomed to creating, though. Get to know them well because they’ll contribute much to your future job.
Learn how to interact with the blockchain by using it. A decentralized app consists of two parts: your front end and smart contracts performed on the blockchain. For your front end to talk to the blockchain, you must interface with it.
You should develop your Solidity. There are numerous blockchains, and almost all of them have unique ways of producing smart contracts. On the other hand, the Ethereum virtual machine, which is utilized by many blockchains, is programmed in Solidity. You won’t benefit merely from Ethereum. Additionally, it will help you create smart contracts for use on other blockchains.
Web 3.0 web development
Although Web 3.0 has not yet been given a defined definition, it does have specific distinguishing characteristics.
Decentralization is a core pillar of Web 3.0
In Web 2.0, computers use HTTP in the form of specific web addresses to look up data stored at a fixed location, often on a single server. With Web 3.0, information might be found based on its content rather than in a single place, leading to decentralized data storage. Destroying the massive datasets that internet behemoths like Meta and Google maintain would give individuals more power.
Consumers can sell the data generated by various potent computing resources, like mobile phones, desktop computers, appliances, cars, and sensors, while keeping ownership control through decentralized data networks.
Trustless and permissionless
Additionally, Web 3.0 will be trustless, decentralized, and built on open-source software, enabling members to interact without the aid of a reliable third party (meaning that anyone can participate without authorization from a governing body). Web 3.0 programs, sometimes called dApps, will run on blockchains, decentralized peer-to-peer networks, or a combination of the two.
Artificial intelligence (AI) and machine learning
The Semantic Web and natural language processing technologies enable computers to understand information similarly to humans in the Web 3.0 era. In addition, machine learning, a branch of artificial intelligence (AI) that mimics human knowledge by using data and algorithms, will be incorporated into Web 3.0. These capabilities will allow computers to produce quicker and more relevant results in various disciplines like medical development and new materials rather than just targeted advertising, which accounts for most of the existing efforts.
Connectivity and ubiquity
Information and content are now more accessible and omnipresent with Web 3.0, thanks to various applications and an increase in the number of commonplace online devices.
Web 3.0 blockchain technology
The voice assistants Siri and Alexa, which demonstrate how machine learning may provide a new range of online services, are the most significant component of web 3.0 examples. The third generation of the internet would run on decentralized protocols, except for the indications of incorporating machine learning and connecting machines through IoT. Finding a possible convergence point for blockchain in web 3.0 is crucial. The third generation of the web’s networks features censorship-resistant P2P data file storage, interoperability, automation using smart contracts, and seamless integration. Therefore, it is evident that blockchain would be a significant factor behind the development of the future internet generation.
Blockchain is fundamentally changing how data management and storage are currently done. In plain English, blockchain provides a distinct data set or universal state layer that a group manages. The unique state layer has the potential to create a value settlement layer on the internet. The state layer facilitates copy-protected file transmission to support efficient P2P transactions without middlemen.
Can I invest in Web 3.0?
Web 3.0. is a collection of technologies that enable the next-generation decentralized internet. Non-fungible tokens (NFTs), decentralized apps like virtual private networks (VPNs) or web browsers with privacy settings, platforms for decentralized finance (Defi), the metaverse, and other items may fall under this category.
Web 3.0 also includes a wide range of cryptocurrencies driven by blockchain technology.
There are several possibilities for investors who are unsure about how to invest in Web 3.0. NFTs, virtual objects in the metaverse, and numerous related cryptocurrencies are a few. These investments are frequently linked to one another and are not always isolated categories.
Web 3.0 crypto
A new generation of cryptocurrencies called Web 3.0 cryptos is dedicated to realizing the decentralized concept. They combine blockchain technology with smart contracts to give consumers control over their data and enable transactions without intermediaries. The current level of cryptocurrency volatility makes it impossible to predict when the market will experience a significant decline. The top ten cryptocurrencies in 2023 that will compete against one another are:
Solana (SOL)
Filecoin (FIL)
Polkadot (DOT)
Tether (USDT)
BitTorrent (BTT)
Kadena (KDA)
ZCash (ZEC)
Flux (FLUX)
Livepeer (LPT)
Ocean Protocol (OCEAN)
Web 3.0 ETF
A new thematic Exchange Traded Fund (ETF) with a Web 3.0 focus is something that SoFi Technologies Inc. (SoFI) intends to deliver. SoFi is an online personal finance company and bank based in San Francisco.
According to reports, the ETF will focus on ideas like tokenization, blockchain, NFTs, and artificial intelligence & big data. The ETF’s stock selection mandate emphasizes a high conviction approach and is passive. This means that the fund will make investments with a long-term objective and rebalance its 40-stock portfolio at low transaction costs twice a year.
Google has made several updates to its search algorithm over time to improve the quality of search results for users. One such update that you are referring to is the “product reviews update,” which was announced in April 2021.
With this update, Google aimed to improve the quality and usefulness of product reviews in search results by prioritizing content that provides insightful analysis, in-depth research, or original reporting. As a result, some review-type results may have been upgraded to product-type research results, which offer a more detailed and informative overview of a product.
This update also aimed to address the issue of spammy or low-quality reviews that do not provide useful information to users. By prioritizing high-quality reviews, Google aims to help users make more informed purchasing decisions and encourage content creators to focus on creating informative and detailed reviews.
Overall, the product reviews update is part of Google’s ongoing efforts to improve the search experience for users and provide them with the most relevant and informative search results possible.
Microsoft Edge’s new sidebar may fail in its attempt to catch up with other web browsers
While allowing you to access many valuable features, the sidebar will launch the webpage for some apps in Office and Games, making the sidebar useless.
![5 Things to Do at This Year’s Thanksgiving [2022]](https://www.brodneil.com/wp-content/uploads/2022/10/Thanksgiving.png "5 Things to Do at This Year’s Thanksgiving [2022] 45")
