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  • You Can Now Remove Twitter Followers without Blocking Them

    You Can Now Remove Twitter Followers without Blocking Them

    According to a new feature being rolled out by Twitter, all online users will soon remove followers without blocking them. This safety feature can be helpful if you wish to escape the consequences of blocking someone. If a blocked user visits your profile after you’ve blocked them, Twitter will inform them that they’ve been blocked. Users might feel more confident about who sees their tweets by deleting a following rather than blocking them entirely.

    Key takeaways:

    • This “soft block” was created by Twitter users quickly blocking and unblocking a following, which removes them from your list of followers. However, Twitter is now making this a standalone service.
    • You can now unfollow someone by going to their profile, hitting the three-dot icon, and selecting “Unfollow this person.” This makes the feature significantly more usable for very popular Twitter users.

    Read more: https://techcrunch.com/2021/10/12/twitter-will-now-let-you-remove-followers-without-blocking-them/

  • New Scheduling and “Practice Mode” Features for Instagram Live

    New Scheduling and “Practice Mode” Features for Instagram Live

    Creators can now generate excitement for their future Live by scheduling it up to 90 days in advance and then sharing the news with their audience on Instagram. It’s also getting ready to launch a new feature dubbed “Practice Mode.” Practice Mode will allow creators to join their guests ahead of time to test their connection, lighting, and any other pre-show preparation.

    Key takeaways:

    • According to the company, creators worldwide will be able to use Instagram’s new Live Scheduling function.
    • Followers can then use tools to create a reminder not to miss any of their favorite producers’ Live videos.
    • Practice Mode will be available “soon,” according to Instagram.

    Read more: https://techcrunch.com/2021/10/13/instagram-adds-scheduling-and-practice-mode-features-for-live-creators/

  • How to Map Keywords to Your Content

    How to Map Keywords to Your Content

    The method of assigning keywords to relevant pages on your website is known as keyword mapping. It’s where your SEO strategy should begin, and it’s what you should do daily to continue to enrich your website with new keywords as time passes.

    Here are seven steps on mapping keywords to content:

    Step #1. Build a list of your target keywords
    Step #2. Group keywords by topic
    Step #3. Double-check the search intent on SERPs
    Step #4. Sort keyword groups by difficulty
    Step #5. Import your keywords
    Step #6. Map keywords to pages
    Step #7. Optimize your pages for the mapped keywords

    What is the purpose of keyword mapping?

    Keyword mapping is a must-do for any SEO or website owner since it may help you enhance your content strategy in a variety of ways, including:

    • Look for keyword gaps. Your website may fall behind in rankings because your content strategy does not include all necessary keywords. Keyword mapping will assist you in identifying untapped keyword opportunities and directing them to related pages.
    • Look for keyword overlap. Using the exact keywords on different pages might lead to duplicate content and rank cannibalism. Keyword mapping will assist you in assigning keywords to specific target sites that do not clash.
    • Streamline internal linking. You’ll be able to manage your internal link building efficiently. Bringing related pages together if your keywords are correctly categorized and mapped to specific web pages.

    Read more: https://www.link-assistant.com/news/keyword-map-guide.html

  • Twitter Is Testing with Ads in Tweet Replies

    Twitter Is Testing with Ads in Tweet Replies

    With a new placement option within the reply threads of tweets, Twitter expands its ad inventory. According to Twitter’s statement, the new ad option would have advertisements placed within the first few answers to a tweet, “exactly where the discussion is happening.”

    Key takeaways:

    • Because the format is still in beta, only a select group of people will see the promoted tweets.
    • The option could essentially enable the direct commercialization of tweets. With the tweet originator, opt-in to this advertising and receive a portion of the cash generated.
    • Twitter claims the trial is still in its early stages. It will experiment with varied frequencies, layouts, and ‘contextually relevant placements’ in the coming months.

    Read more: https://www.socialmediatoday.com/news/twitter-tests-ads-in-tweet-replies-which-could-provide-new-opportunities-f/608181/

  • Facebook Is Experimenting with a New Feature That Allows You to Cross-Post Your Facebook Feed Posts to Instagram

    Facebook Is Experimenting with a New Feature That Allows You to Cross-Post Your Facebook Feed Posts to Instagram

    Facebook currently allows users to share their Instagram Stories and Reels on the social media platform. It’s now experimenting with a new feature that would allow posts to flow in both directions. The firm recently introduced a feature that allows users to cross-post photographs and videos from their Facebook posts to their Instagram accounts. The feature could prevent you from having to upload the same media twice in two different applications if you’re active on both platforms.

    Key takeaways:

    • The feature is presently only available to a restricted number of people who already have their Facebook profiles linked to a personal, creator, or business account on Instagram.
    • Users will be able to cross-post single images, single videos, or multi-photo albums to Instagram up to 10 photos – the maximum enabled by Instagram’s carousels.
    • In recent months, Facebook has been pushing to make its suite of applications more interoperable — and not only by allowing users to cross-post between them.

    Read more: https://techcrunch.com/2021/10/18/facebook-tests-cross-posting-your-facebook-feed-posts-to-instagram/

  • Globe Hotline Philippines

    Globe Hotline Philippines

    When using a Globe SIM on a mobile phone, dial 211.

    You may also send them a message via their Twitter account @Talk2Globe or via their Facebook page.

    When using landlines, dial the following:

    • (02) 730 1000 for Customer Care
    • (02) 730 1010 for Sales
    • (02) 730 1300 for Loyalty
    • +63 2 730 1212 for Roaming

    Lastly, you can also chat with a Globe representative by using the chat feature here: https://www.globe.com.ph/contactus

    Note: Always make sure to keep a record for the service reference number for every request you make.

  • Brilliant Assessments: Sophisticated Assessments for Your Business

    Brilliant Assessments: Sophisticated Assessments for Your Business

    Brilliant Assessments is a cloud-based assessment platform that allows small to large businesses to develop and deploy their assessments. Companies may create engaging assessments with images, videos, and formatted text through a WYSIWYG assessment builder and collaborative authoring tool.

    It allows employees to submit and manage replies from various devices, including mobile phones, tablets, and computers. It also allows firms to create reports and have them delivered to clients via their user portals automatically. In addition, support is offered via phone, live chat, documentation, and other online means, and subscriptions are available on a monthly and annual basis.

    Cohort reporting, customizable emails, and automated feedback creation are all key features of Brilliant Assessments. It allows businesses to compile/unify feedback and reports to deliver personalized mentorship and training sessions for their staff. It also enables customers to assess employee performance using a variety of grading and scoring methods.

  • Socital: a Saas Software for Personalized E-Commerce

    Socital: a Saas Software for Personalized E-Commerce

    What is Socital?

    Socital is an e-commerce marketing platform that supports marketers in capturing leads, converting anonymous and abandoning visitors into customers, and increasing sales. It provides a unique set of tools for data collection, email database segmentation, conversion optimization, targeting & personalization. 

    socital convert visitors to paying customers 1
    image source: dealmirror.com
    • Convert more visitors to buyers 
    • Grow email list 
    • Reduce cart abandonment 
    • Personalize product recommendations 
    • Improve open email rate 
    • Increase sales with seasonal campaigns No coding.

    Socital Best For

    E-commerce is a business of all sizes that operates in different industries such as fashion, beauty, furniture, electronics, and food.

    ecommerce 2
    image source: ecommercetimes.com
    • Enterprises, tech companies, third-party planners, event companies, media companies, associations, universities, and more
    •  Any event planner/marketer is managing small staff meetings to a 100,000+ person conference.

    Social Features

    • AB Testing
    • Abandoned Cart Saver
    • Account-Based Marketing
    • Behavioral Targeting
    • Business Card/Badge Scanning
    • Campaign Segmentation
    • Content Analytics
    • Contextual Targeting
    • Customer Profiles
    • Dashboard
    • Data Extraction
    • Experience Management
    • Lead Distribution
    • Lead Notifications
    • Lead Nurturing

    How Socital can benefit your business

    Socital is an e-commerce marketing platform meant to support marketers, in different areas of their online business. Its main objective is to aid businesses in capturing customers, converting visitors into paying clients, and ultimately boosting sales. Socital provides a range of tools and features that cater specifically to these goals, such, as data collection, segmentation of email databases, optimizing conversions, precise targeting, and personalized experiences. Let me break it down.

    1. Capture more leads: Socital offers tools to capture valuable leads from your website visitors. This can help you expand your email list and create a database of potential customers.
    2. Turn visitors into customers: Using behavioral targeting and personalization, Socital helps turn anonymous visitors into paying customers. This is especially beneficial for eCommerce businesses aiming to improve their conversion rates.
    3. Reduce cart abandonment: Cart abandonment can be a major issue for online retailers. Society includes features such as abandoned cart storage, which can contribute to the number of customers who leave your website without completing the purchase.
    4. Create personalized product recommendations: Automation is key to e-commerce, and Socital can provide customized product recommendations based on your website visitors’ behaviors and preferences.
    5. Strengthen Email Marketing: Social can help improve your email marketing efforts and increase email open rates by helping you better segment your email list. This can lead to more engagement and sales through email campaigns.
    6. Increase sales through seasonal campaigns: The platform enables you to run seasonal campaigns and promotions to increase sales during special occasions such as holidays or special events.
    7. No Coding Required: One notable feature is that Socital requires no coding skills, making it accessible to marketers and entrepreneurs with no technical background

    Socital is suitable for a wide range of businesses, including:

    E-commerce businesses: Ideally suited for all sizes of companies operating in various sectors such as apparel, beauty, furniture, electronics, and food.

    Enterprise-Tech Companies: Sosital can help large enterprises and tech companies looking to increase their marketing efforts.

    Event Planners: It is invaluable for event organizers and marketers to manage events of all sizes, from small business meetings to large events with thousands of attendees.

    In terms of content, Socital offers a wide range of tools to improve marketing efforts, including AB testing, behavioral targeting, campaign segmentation, customer profiles, data extraction, and leadership training Those things enable businesses to create more effective personalized marketing campaigns, resulting in higher conversion rates and higher sales.

    In summary, Socital is a versatile eCommerce marketing platform that focuses on lead generation, customer conversion, and sales optimization. It offers a range of products and tools that span all sizes and industries, making it a valuable asset for marketers looking to improve their online sales and marketing efforts.

    Maximizing e-commerce success with socital’s advanced tools

    1. Customer Segmentation: Society enables e-commerce businesses to better segment their customers. By collecting and analyzing customer data, you can create specific customer segments based on factors such as demographics, browsing behavior, and purchase history. This segmentation is invaluable for running targeted marketing campaigns. For example, you can send product recommendations to different groups of customers, increasing the chances of a sale.
    2. Behavioral targeting: One of the key features of society is behavioral targeting. This means you can track and analyze the actions and behaviors of visitors to your eCommerce website. For example, if a visitor frequently views particular products but doesn’t make a purchase, Socital can actually help deliver personalized offers or reminders, encouraging them to convert.
    3. Personalization: Personalization is key in e-commerce, as it can dramatically enhance customer experience and boost sales. Socital allows you to customize your website content, emails, and product recommendations. You can create an engaging and relevant shopping experience by showing them products and offers that match their preferences and past behaviors.
    4. Abandoned Cart Recovery: Cart abandonment is a common challenge for eCommerce businesses. Socital’s abandoned cart saver feature enables follow-up emails to be sent automatically to customers who abandon their shopping carts. These emails may include product recalls, discounts, or other incentives for customers to complete their purchases.
    5. Seasonal Campaigns: E-commerce businesses often rely on seasonal promotions and sales to generate revenue. Socital provides the tools to create and manage these campaigns effectively. You can target specific customer segments with seasonal offers and promotions, to optimize your sales during special occasions like the holidays, back to school, or Black Friday in the morning.
    6. Email Marketing Optimization: The public helps e-commerce businesses improve their email marketing campaigns. You can segment your email list, ensuring that each recipient receives content tailored to their interests. This results in increased click opens, ultimately improving the effectiveness of your email marketing efforts.
    7. Optimize Conversion Rate: Increasing the conversion rate of your website is the main goal of eCommerce businesses. Socital’s data-driven approach helps identify areas where you can improve the user experience and conversion funnel. By making data-driven conversions, you can increase conversion rates on your eCommerce website, translating into more sales.
  • Youtube’s Mobile Analytics Now Includes Data on Traffic and Revenue

    Youtube’s Mobile Analytics Now Includes Data on Traffic and Revenue

    YouTube adds more analytics insights to mobile, including statistics on traffic sources and revenue that were previously only available on desktop. Creators can now track their profits while on the road and see how viewers are finding their videos.

    As part of the initiative, creators can now access two additional reports on the Studio Mobile app’s income page.

    • Monthly Revenue Report: This report includes projected income for the current month and past data to allow you to compare month-to-month performance.
    • Transaction Revenue Report: This report details how you made money, including channel memberships, Super Chats, Super Stickers, and other items that viewers pay for.

    Read more: https://www.searchenginejournal.com/youtube-mobile-analytics/419837/

  • The Grammarly SDK Beta Allows Developers to Incorporate Automated Text Correction into Any Web Application

    The Grammarly SDK Beta Allows Developers to Incorporate Automated Text Correction into Any Web Application

    The beta release of this SDK allows developers access to the full power of Grammarly automatic editing with just a few lines of code. Developers can add Grammarly’s aid to their application with just a few lines of HTML. All of their customers will get a native Grammarly experience without installing or registering Grammarly.

    Key takeaways:

    • Developers now have access to advanced natural language processing (NLP) technologies that do not require artificial intelligence knowledge or experience. Instead, developers can use Grammarly’s previous work to their benefit.
    • Users of the target application don’t have to be Grammarly customers (though that is the idea). Still, if they are, they can log into their Grammarly accounts and enjoy all of the features that come with it.
    • Because this is the starting point, the company decided to keep it simple, gather input during the test, and add more features later.

    Read more: https://techcrunch.com/2021/09/14/grammarly-sdk-beta-lets-developers-embed-text-editing-into-any-web-app/

  • The Historical Query Data for Impressions without Clicks Is Now Included in the Google Search Terms Report

    The Historical Query Data for Impressions without Clicks Is Now Included in the Google Search Terms Report

    Google Ads will now display historical data for searches that garnered impressions but no clicks in the search terms report for the Search and Dynamic Search Ads campaigns.

    According to Pallavi Naresh, senior product manager at Google, the report only showed queries that ended in a click. Still, they knew advertisers needed more data, so they had to invest in their tech stack to give this size of data in Google Ads.

    Key takeaways:

    • Starting February 1, 2021, the new data in reports will be for queries received by advertisers.
    • On February 1, 2022, the company will delete historical query data that does not meet its privacy requirements that were gathered before September 1, 2020.
    • Historical query data gathered before September 1, 2020, that does not meet Google’s “current privacy threshold” will be deleted from search terms reports after February 1, 2022.

    Read more: https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323

  • Bots

    Bots

    Twitter Will Now Allow ‘Good Bots’ to Identify Themselves

    Twitter is launching a new tool that will allow users to identify themselves as bots by adding a label to their profile. This feature is intended to assist people in distinguishing between automated accounts and human-run accounts. Unfortunately, it isn’t designed to assist users in identifying “bad bots,” which are bots that impersonate individuals to spread misinformation or spam.

    Key takeaways:

    • During a Senate Intelligence Committee hearing in 2018, Twitter was asked if he believed users had a “right to know” whether they were speaking to a bot or a human on Twitter’s platform.
    • Last year, the company stated that they would introduce additional features later to allow users to distinguish between human-run accounts and automated accounts.
    • Over 500 Developer Accounts will be eligible to use Twitter’s new “Automated Account” designation, which distinguishes “good bots.”

    Read more: https://techcrunch.com/2021/09/09/twitter-introduces-a-new-label-that-allows-the-good-bots-to-identify-themselves/

    Bots Skew Marketing Analytics and Cost Companies Millions of Dollars

    According to a survey produced by a bot detection and mitigation service, bot activity on websites is skewing marketing data and losing firms millions of dollars each year.

    According to Netacea’s analysis, the skewed analytics problem is as costly to organizations as click fraud.

    Ad fraud costs firms US$42 billion every year, or 4% of sales, according to the analysis. The analysis was based on a survey of 440 organizations in different sectors: travel, entertainment, e-commerce, financial services, and telecom in the United States and the United Kingdom.

    Key takeaways:

    • According to the research, hackers use bots to buy things ahead of other consumers. They hijack accounts using stolen passwords, check the authenticity of stolen card details, and mass scrape material or prices.
    • Even if they don’t do direct harm, bots can skew data, causing marketing teams to make poor decisions.
    • Bot-affected analytics can obscure what actual consumers are doing, making it challenging to target real audiences.

    Read more: https://www.ecommercetimes.com/story/Bots-Skew-Marketing-Analytics-Cost-Businesses-Millions-87360.html

  • The New iPhone 13 Series: What You Need to Know before Buying It

    The New iPhone 13 Series: What You Need to Know before Buying It

    During their virtual event at Cupertino, California, Apple announced the new iPhone 13 series, namely iPhone Mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. It has a smaller notch. In addition, the OLED displays of the iPhone 13 are smoother, brighter displays, faster A15 Bionic chip, longer battery life, more extensive internal storage, and camera upgrades. However, prices are still the same as last year, starting at $699 for the Mini to $1,099.00 for the Pro Max.

    Here are the details of the new iPhone 13 series:

    Screen Sizes

    • iPhone 13 Mini measures 5.4 inches
    • iPhone 13 and iPhone 13 Pro are 6.1 inches
    • iPhone 13 Pro Max – 6.7 inches
    Apple iphone13 series
    Source

    The cinematic video mode is the most excellent upgrade. It focuses on the subject as it moves. It can blur out the background. It can automatically change the focus when you shoot and tap to shift focus at any time. It can match the speed of your finger as it moves across the glass, up to 120 Hz, for the smoothest experience.

    Longer battery life

    • iPhone 13 mini – 1.5 hours of longer battery life
    • iPhone 13 – 2.5 hours more than their respective predecessors
    • iPhone 13 Pro – 1.5 hours of longer battery life
    • iPhone 13 Pro Max – 2.5 hours more than their respective predecessors

    All of the iPhones use Apple’s Ceramic Shield to protect the display. It is IP68 water and dust-resistant. In addition, the Pro lineup uses stainless steel, which is more durable than the aluminum of the iPhone 13 and Mini.

    Camera Consistency


    The primary camera on the iPhone 13 and iPhone 13 Mini also feature sensor-shift stabilization.
    The iPhone 13 Pro Max and iPhone 13 Pro has the same camera suite. It includes a primary 12-megapixel camera. In addition, it has an ultrawide and a 3x telephoto zoom. The iPhone 13 Pro ultrawide camera delivers a 92 percent improvement in low light, and the primary camera sees a 2.2 times improvement. All three cameras have a night mode. In addition, it now features autofocus, enabling you to use them for Macro photography.

    The iPhone 13 series have access to four new Photographic Styles. Instead of changing an entire photo’s settings to a specific filter post-capture, they’re different from traditional filters.

    The CPU of the iPhone 13 model is 50 percent faster than the leading competition. It has a new A15 Bionic processor powering the iPhone 13 range is more potent than its predecessor. The graphics are 30 percent faster. In addition, this chip includes an improved 5G modem, which means you can expect a more stable and speedier 5G connection.


    The iPhone 13 and iPhone 13 Mini now come with 128 gigabytes instead of 64. In addition, the Pro models now have the option to increase capacity to 1 terabyte.

    On September 17, 2021, Friday, You can now pre-order the iPhone 13 series. They will be officially available on September 24. Please remember, there’s no earbuds or charger in the box, but you’ll still get a USB-C to Lightning cable.

    Source: https://www.wired.com/story/apple-iphone-13-price-specs-release-date/



  • Pumble: The Free Chat App

    Pumble: The Free Chat App

    Pumble is a communication tool that allows teams to communicate with members from different places. In addition, organizations can use the platform to collaborate on projects and securely exchange information by creating public or private channels with custom names and descriptions.

    Pumble lets businesses use threads to organize conversations, send direct messages to team members, control permissions, and configure web and mobile notifications. Custom workplaces, tagging, customized profiles, API access, and more are among the options available.

    It also allows administrators to administer numerous groups and see members’ work roles and contact information. In addition, organizations may search message history, shared files, and other information on a unified portal using the built-in search capability. It also integrates with a variety of third-party programs to make data synchronization between multiple systems easier.

    Features

    Real-Time Communication

    You can have private one-on-one conversations, invitation-only group chats, and open conversations with anybody who wants to join.

    • Public channels
    • Private channels
    • Threads
    • Mentions
    • Pinned messages
    • Direct messages

    Productive Collaboration

    Your team will be more productive with all-in-one progress monitoring, notifications, member availability, and file sharing.

    • Reactions
    • Share files & links
    • Status
    • Message formating

    Shared Knowledge

    Locate the contacts, files, and other information that you and your team discussed.

    • Profile page
    • Unlimited chat history
    • Channel browser
    • Sort and filter
    • File browser

    Smart Notifications

    Choose when, where, and for what notifications you want to receive.

    • Notifications
    • Preferences
    • Do Not Disturb mode
    • Mute channel

    User-Friendly Interface

    Use Pumble in a way that is most comfortable for you.

    • Dark theme
    • Shortcuts

    Workspace Administration

    Customize your workspace and keep track of who has access to what.

    • Roles and permissions
    • Self-hosting
    • Workspaces

    Chat from Anywhere

    Pumble is available for both mobile and desktop app.

    Pumble Pricing

    Pumble price 3

    Pumble is free to use, but you also have the option of paying to host your own server in Pumble for maximum security and privacy.

    Download Pumble

    Pumble for desktop

    You may use Pumble as a desktop app on your computer. It is available for Windows, Mac, and Linux operating systems.

    To begin downloading the Pumble app, click here: https://pumble.com/apps.

    Pumble for mobile

    To download Pumble on your mobile phone, click the any of the following:

  • Growing Your Instagram Followers with Hashtag for Likes

    Growing Your Instagram Followers with Hashtag for Likes

    HashtagsforLikes is a helpful tool for researching Instagram hashtags. It assists you in discovering top trending hashtags so that you may organically expand your audience.

    It promises only genuine techniques to help increase the user’s exposure with real followers.

    Features

    • Trending Hashtags: The hashtag categories are regularly updated by the program to provide the most popular and relevant tags.
    • Smart Algorithm: The HashtagsforLikes algorithm finds the most popular hashtags, allowing you to gain the most exposure.
    • Bank-level security: 256-bit SSL encryption is used to encrypt all of your data. As a result, your information is kept safe.
    • Analytics dashboard: From your dashboard, you can easily see all hashtag categories for each niche.
    • Customer success manager: You’ll be assigned a customer success manager who will help you achieve your Instagram goals.

    Who can use HashtagforLikes?

    All types of businesses, influencers, and entrepreneurs can benefit from the software.

    Influencers: They help influencers increase their following, establish account reputation, and secure more lucrative paid partnership opportunities. Increased exposure boosts your chances of becoming famous on Instagram, going viral, and creating connections.

    Brands: Big and small businesses alike rely on HashtagforLikes to keep adding new leads and customers to their funnels while expanding their reach. Where both traffic and conversion profitably meet is on an Instagram account that is expanding and highly engaged.

    Agencies: It assists agency customers in managing and growing their clients’ accounts. They save hours each week by focusing on acquiring new clients, delivering outcomes, and maintaining long-term partnerships.

  • Google Still Uses Original Page Titles for Search Rankings

    Google Still Uses Original Page Titles for Search Rankings

    According to Google’s John Mueller, the original title of a web page will still be used for ranking purposes, even if it is modified in SERPs. This was stated on September 3, 2021, during the Google Search Central SEO hangout.

    A question has been raised about Google’s new page title upgrade, which substitutes titles for some sites with more relevant information. 

    Key takeaways:

    • If your original title had a vital keyword that isn’t included in Google’s replacement, rest assured that Google’s search ranking algorithms are still using it.
    • Google’s replacements aren’t necessarily better names, and if they’re incorporated into the website, they won’t necessarily improve rankings.
    • Considering what we now know about how Google’s search algorithms use original titles, eliminating them may harm your rankings.

    Read more: https://www.searchenginejournal.com/google-still-uses-original-page-titles-for-search-rankings/418920/

  • Twitter’s New Feature of Removing Followers without Blocking Them Is Now Being Tested

    Twitter’s New Feature of Removing Followers without Blocking Them Is Now Being Tested

    Twitter revealed that it is testing a web feature that allows users to remove followers without blocking them. Some Twitter users who have been given access to this test can now remove a follower by going to their profile and clicking on “View Followers.” Then, adjacent to the follow button, users can click the three-dot icon and choose “remove this follower” from the drop-down menu. However, this feature is not available to all users at the moment.

    Key takeaways:

    • Users could previously bypass this “soft block” by blocking and then unblocking a person, which removes them from your list of followers.
    • You can only remove followers from your follower list in the current test.
    • The platform is continuing to invest in user experience upgrades that are focused on online security.

    Read more: https://techcrunch.com/2021/09/08/twitter-tests-a-safety-feature-on-web-to-remove-followers-without-blocking-them/

  • Google Page Experience Update Is Now Complete

    Google Page Experience Update Is Now Complete

    Google has announced that the rollout of the page experience update is now complete. In addition, Google will update the Top Stories carousel on mobile search as well. Still, the Google News app adjustments will take a week, according to its representatives.

    Last June 15th, Google began releasing the page experience update, stating that it would be completed by the end of August. But it wasn’t finished until the end of August, and there’s still a week to go, but it’s practically done.

    Key takeaways:

    • The page experience update was a gradual release. Google initially stated that you should expect no significant changes in rankings.
    • The page experience update, which uses core web vitals as a signal, is different from core updates. They are irrelative and do not affect each other.

    Read more: https://searchengineland.com/google-page-experience-update-is-now-rolled-out-374237

  • New Shipping and Return Annotations in Search Results in Google Search

    New Shipping and Return Annotations in Search Results in Google Search

    Google is allowing retailers to indicate in search results when they are running special shipping and return promotions. These new capabilities are available to retailers who use Google Shopping for either free or paid listings.

    Key takeaways:

    • Retailers can use shipping annotations to show customers that they offer speedy and free shipping.
    • Google is introducing these new features to target holiday customers.

    Read more: https://www.searchenginejournal.com/google-shopping-annotations/418116/

  • TikTok’s Creator Marketplace API Allows Influencer & Marketing Companies to Access First-Party Data

    TikTok’s Creator Marketplace API Allows Influencer & Marketing Companies to Access First-Party Data

    TikTok is making it more accessible for brands and agencies to collaborate with influencers who use the platform. The company is launching a new “TikTok Creator Marketplace API,” which will allow marketing firms to interface more directly with TikTok’s Creator Marketplace. Launched in 2019, the Creator Marketplace is the video app’s in-house influencer marketing platform.

    Key takeaways:

    • The new API gives partnered companies access for the first time to TikTok’s first-party data.
    • TikTok’s first-party data includes audience demographics, growth patterns, best-performing videos, and real-time campaign analytics.
    • TikTok will not make the API public until later in September, but it allows its alpha partners to discuss their early work.

    Read more: https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/

  • Google: Search Console’s Performance Report Data for August 23 & 24 Lost

    Google: Search Console’s Performance Report Data for August 23 & 24 Lost

    by Josh

    Last Updated on October 5, 2021 by BrodNeil

    An internal problem caused a data loss in Search and Discover performance during this period. As a result, users’ performance reports may experience a considerable data drop at this time. However, this is due to missing data in Search Console, not a decrease in hits or impressions for your site.

  • Snapchat Announces New Updates for its Scan Tool

    Snapchat Announces New Updates for its Scan Tool

    Snapchat has rolled out an update for its Scan features. The update will give users more opportunities to use the Snap Camera to discover more about more insights and take more immediate actions based on what they’re seeing.

    The Scan feature was first launched two years ago, giving its users yet another avenue to gather information through the app. Snap has continued to add more capability to the tool over time. With users becoming more acclimated to scanning barcodes as part of COVID-19 tracing activities, that behavior has become more routine, creating more significant opportunities for Snap’s solutions in this regard.

    Key takeaways:

    • Snapchat has moved the Scan feature to the app’s main Camera screen, making it more prominent.
    • Snap is also launching a new shopping experience that will deliver exact product matches based on your scanned product image, available immediately through Scan.
    • Snapchat, like most social media platforms, has been gradually expanding its eCommerce capabilities and enabling more direct purchasing choices within the app.

    Read more: https://www.socialmediatoday.com/news/snapchat-announces-new-updates-for-its-scan-tool-including-new-scan-shoppi/605666/

  • LinkedIn Publishes New Glossary of Marketing Terms

    LinkedIn Publishes New Glossary of Marketing Terms

    Marketers love acronyms, and the farther you get into the process, the more difficult it becomes. With every TOFU, BOFU, AOV, and MER reference working to further entrench those already ‘in the know’ while filtering out those who are just trying to stay up.

    LinkedIn released a new guide that hopes to help marketers with this. While it won’t help you traverse all of the online marketing lingoes, it could help you understand some fundamental principles.

    The 9-page’ Ultimate Glossary of Brand Building Terms’ on LinkedIn is short, but it covers many basics. It is organized alphabetically and includes definitions for a variety of topics.

    Read more: https://www.socialmediatoday.com/news/linkedin-publishes-new-glossary-of-marketing-terms-to-help-improve-understa/605820/

  • Pinterest Launches New Insights Series

    Pinterest Launches New Insights Series

    Pinterest is introducing a new video series to provide expert advice from both seasoned Pin makers and internal Pinterest workers on how to get the most out of the platform.

    Pinterest shares five main tips for interacting with users:

    • Create new material every week.
    • Trends can help you plan your strategy.
    • Overlay text on your Pins
    • Before you publish, make a topic tag.
    • Complete all of your board’s information.

    Read more: https://www.socialmediatoday.com/news/pinterest-launches-new-insights-series-to-help-guide-your-pin-marketing-app/605747/

  • Facebook Provides Holiday Tips for Shops

    Facebook Provides Holiday Tips for Shops

    Facebook has released some new recommendations for those who use Facebook and Instagram Shops. It includes adding a festive flair to their Shop displays and some important trend notes and usage points.

    Facebook’s Holiday Shop tips include:

    Ensuring your catalog data is up to date and complete – A top-quality catalog boosts placement in search results and helps buyers discover your products. It also drives conversion by giving customers the information they need to make a purchase. More product photos, according to Facebook, can enhance conversion rates.

    Adding shopping tags to your posts – Product tags, according to Facebook, allow your audience to buy from “every post, story, or live video on Facebook and Instagram.” Businesses can tag up to five products each post, and product stickers in Stories can further encourage direct purchases.

    Create a custom, holiday-themed Collections – According to Facebook, marketers should feature at least eight goods in every collection and use “colorful, uplifting imagery” and collection titles that relate to current inspiration and community enjoyment. In addition, curated gift collections at impulse-buy price points (e.g., under $20, $50, and $100) can also help promote take-up, according to Facebook.

    Read more: https://www.socialmediatoday.com/news/facebook-provides-holiday-tips-for-shops-flags-coming-preferred-shop-lab/605815/

  • Microsoft Will Make Windows 11 Compatible with More PC Chips

    Microsoft Will Make Windows 11 Compatible with More PC Chips

    Microsoft announced that Windows 11, the next-generation desktop operating system released later this year, will be compatible with a more extensive range of PC hardware.

    The decision could minimize the number of people and businesses who would otherwise have to purchase new PCs to take advantage of the latest Windows features. This might impact Microsoft’s Windows business, which accounts for 14% of total revenue and is more profitable than the company’s other products.

    Key takeaways:

    • After revealing the minimum system requirements for Windows 11 in June, Microsoft came under fire.
    • More processors will be able to run the upcoming operating system, according to the business.
    • Software for determining compatibility was also criticized; however, it has been updated to be more informative.

    Read more: https://www.cnbc.com/2021/08/27/microsoft-windows-11-will-be-compatible-with-more-pc-chips.html

  • Youtube to Roll out Picture-In-Picture Viewing for All US iOS Users

    Youtube to Roll out Picture-In-Picture Viewing for All US iOS Users

    Though picture-in-picture viewing has been available on Android devices since 2018, YouTube expects to make the functionality available to all iPhone and iPad users in the United States.

    This feature differs from the YouTube iOS app’s existing picture-in-picture capabilities in that it allows you to continue watching a video while browsing around your phone. Streaming apps like Netflix already have a similar feature.

    Key takeaways:

    • This feature, which allows users to watch picture-in-picture films in a tiny player while surfing other apps, is tested by YouTube Premium customers.
    • The trial period for Premium users expires on October 31. Still, YouTube does not have a date for when the functionality will be available to all US iOS users.

    Read more: https://techcrunch.com/2021/08/26/youtube-to-roll-out-picture-in-picture-viewing-for-all-u-s-ios-users-starting-with-premium-subscribers/

  • Creating Workplace Short Videos with Popcorn

    Creating Workplace Short Videos with Popcorn

    Popcorn, a new startup, seeks to make work communication more entertaining and personal by allowing users to shoot brief video messages or “pops” on their phones. People can use it for any number of purposes in place of longer emails, texts, Slack messages, or Zoom calls.

    While recording short-form videos is not new, most of these can be done in social media, which isn’t appropriate for a work environment.

    Key takeaways: 

    • Popcorn allows you to make a short video and then distribute the URL to anyone.
    • Popcorn could be helpful in a business networking situation where you’re trying to make the first contact with someone in your industry.
    • The videos can be up to 60s long, intended to prevent people from rambling. If they don’t wish to appear on video, users can choose to record simply audio.

    Read more: https://techcrunch.com/2021/08/26/popcorns-new-app-brings-short-form-video-to-the-workplace/

  • Apple’s App Store Users Can Now Purchase Directly from App Developers

    Apple’s App Store Users Can Now Purchase Directly from App Developers

    Apple stated that it had reached a provisional settlement in a case brought against it by US developers. The agreement, which is still awaiting court approval, includes a few adjustments. The most significant is that developers will be permitted to communicate payment information outside of their iOS app or the App Store.

    Key takeaways: 

    • Customers will now be able to learn about payment choices that aren’t subject to Apple commissions.
    • Apple clarifies that developers can share information about payment methods outside of their iOS app using communications, such as emails.
    • Apple will not charge developers a commission on purchases made outside of their app or the App Stores.

    Read more: https://techcrunch.com/2021/08/26/apple-will-now-let-app-store-developers-talk-to-their-customers-about-buying-direct/

  • Microsoft’s Office Apps for Chromebooks Are Being Discontinued

    Microsoft’s Office Apps for Chromebooks Are Being Discontinued

    Microsoft has been offering its Office suite to Chromebook users via the Google Play store since 2017, but that will end in a few weeks. Microsoft will stop supporting Office (Word, Excel, PowerPoint, OneNote, and Outlook) on Chromebooks on September 18, 2021.

    Key takeaways: 

    • According to Microsoft, “this transition provides Chromebook customers with access to additional and premium features.”
    • Chromebooks are powered by Google’s Chrome OS, which is based on Linux. Because Android is built on Linux, Chromebooks can also run Android apps.
    • Other mobile devices that run on Andriod, such as tablets and smartphones, are not being abandoned by Microsoft.

    Read more: https://techcrunch.com/2021/08/27/microsoft-is-discontinuing-its-office-apps-for-chromebook-users-in-favor-of-web-versions/