According to John Mueller, Google’s search relations representative, it can take “several hours to several weeks” to index new or updated content. However, it may take longer due to technical issues with your website or GoogleBot being preoccupied with other tasks, such as indexing more significant sites.
As a result, it varies. For instance, we know that Google can index news pages like this one in minutes.
Indexing doesn’t mean ranking. You can be indexed, although your indexed pages aren’t necessarily ranked. Google issued a disclaimer, stating that simply indexing a page does not guarantee that it will appear prominently in Google Search.
No guarantee to be indexed. There’s no guarantee that Google will index your content or all of the web’s content. In truth, no search engine, even Google, indexes a large amount of content on the internet. Google aims to prevent duplicate indexing content, mirror images of the same content, and non-useful content. URLs with multiple URL parameters that may not offer enough value, and so on, are also avoided by Google.
Google has a few tips for speeding up indexing, including:
Make your server and website faster to avoid server overload.
Make a prominent link to new pages on your website, perhaps from your home page.
Avoid utilizing non-essential URLs on your website, such as limitless calendar URLs and category page filters.
Sitemap files and the URL inspection tool for individual URLs are examples of user URL submission techniques.
The most important thing is to make sure your site is of high quality so that Google can index and rank your material above lower-quality sites. The most crucial thing to accomplish, according to Google, is to make your site “fantastic,” which is easier said than done.
Key takeaways:
Indexing could take longer because of technical issues with your website.
You can be indexed, although your indexed pages aren’t necessarily ranked.
Make sure to have high quality content on your site; this way, Google will prioritize indexing your site.
It has been a year since TikTok For Business started to call advertisers to stop making ads and follow the mantra, “Don’t Make Ads. Make TikToks”. An invitation to be more creative, authentic and create content that truly speaks to people.
While TikTok isn’t telling brands not to make ads, but rather, they’re challenging them to genuinely interact with its community, embrace the app’s creativity, positivism, and authenticity.
Katie Puris, who heads the Global Business Marketing at TikTok, said that launching the campaign was a bold ask to the industry. Still, they knew it would work for marketers.
What happens on TikTok is unique. Every day, people participate in campaigns, build alongside them, and even make TikToks for the brands and products they love. People usually don’t realize that what they’re seeing is an ad, and that’s the goal of TikTok.
Key takeaways:
The times have changed, but not the ads.
TikTok’s For You Page is entirely like nothing else on the internet with its endless cycle of new trends and ways for messages to find traction.
To tell a huge story, you don’t need to have a big production.
“When we invite brands to make TikToks, we’re challenging them to transform the way that they connect with their audiences because we know that it has the power to transform their business.”
With technology all around us, having a website for your business is essential. Websites make it simple to communicate with existing and prospective clients. Websites are a crucial element of marketing your business and disseminating important information.
Observing your website traffic is an excellent marketing tactic for your company. For a variety of reasons, website traffic is essential. The more visitors your website receives, the more potential clients you will attract. The amount of visitors to your website determines how many chances your company has to make an impact, generate qualified leads, share your brand, and form partnerships. Building trust and relationships can help you sell your product or service, attract new clients or customers, and expand your business.
You can easily drive real visitors to your website with Simple Traffic. Simple Traffic is a platform that generates real, organic traffic to websites. It allows for the acquisition of genuine and targeted website traffic. Highly beneficial for new website owners looking to begin receiving real visitors to their sites.
Benefits of using Simple Traffic includes:
Generate revenue – It generates 100% actual traffic that has the potential to convert into purchases, leads, and sign-ups.
Improve search rankings – Improve your Google and other search engine rankings.
Receive more clicks – Unlike bots or fake visitors, the visitors you receive can browse your website and click on your links.
Boost in analytics – The traffic will be visible in Google Analytics, allowing you to track your progress.
How Simple Traffic deliver real visitors
Simple Traffic is the cheapest way to drive traffic to your website; it has forwarding software that seamlessly redirects quality traffic to your website in a split second. Here’s how Simple Traffic delivers real visitors:
It receives a visitor – A new visitor arrives at one of its heavily trafficked rental websites or parked domains.
The visitor is checked – It determines visitors’ demographics in a fraction of a second and checks to see if they fit the targeting you select.
The visitor is forwarded to you – If the visitor’s demographics match your target demographics, they are immediately directed to your website. There is no need for a click or an advertisement.
Nothing is more aggravating than watching a video or listening to audio and hearing a voice that sounds monotone and distorted. It is not only of poor quality, but it is also highly distracting. This is why when done correctly, a text to speech maker is a powerful tool.
If you’re looking for the best text to speech maker, VoiceBuddy is perfect for you. When it comes to text-to-speech technology, it incorporates the best of both worlds. Simply put, they’ve integrated Google Wave Net and Amazon Polly into a single software platform, with several new features thrown in for good measure.
Everyone knows that combining audio and visuals enhances the recall rate of any video. You can avoid the time-consuming recording step and have VoiceBuddy generate the audio immediately if you have your script or text handy. Even a seasoned video marketer might usually spend 30 minutes making a basic video and editing it with slides. With VoiceBuddy, you can generate natural sounding voices in only three steps:
Select your choice of language and voice
Paste your text into Voice Buddy
Click to generate your audio
VoiceBuddy also saves you thousands on voice-overs and delivers to you on time, avoiding unnecessary delays on your project. It gives your audio voice-over right when you want it. Plus, with it being cloud-based, you can generate speech from text by simply logging in from any of your devices, adding your script, and clicking submit.
By combining Google Wave Net and Amazon Polly into this platform, VoiceBuddy has given users 141 voices to choose from. And with English being not the only popular language today, they have included 33 languages to choose from. This will allow you to record audio in some of today’s most popular languages.
Other VoiceBuddy features include:
100% customization at your fingertips
Easy to use dashboard – Everything is where you need it. There’s no need to waste time looking for the right tools. The layout is set up so that you may get started quickly by producing high-quality text to speech.
Text to speech editor – At any time, you can edit all of the text you’ve entered into VoiceBuddy. The wide layout allows you to comb over your text easily.
Add notes to audio files – Never forget ideas and thoughts on how you’ll be using the audio in the future by adding notes to it.
Find previously created audios easily.
100% cloud-based, no need to install anything – You don’t need to download or install anything to use VoiceBuddy. This is compatible with whatever device you own.
You can export and use with any software you choose – Download all of your audio files in mp3 format. Because mp3 is the standard format for a lot of software nowadays, you’ll be able to import it into any available program.
The be-all and end-all of SEO used to be keywords. You’d continuously drive traffic if your clients’ websites included good keywords. It was that simple. Unfortunately, this led to businesses attempting to trick the system by cramming keywords. That’s why, in recent years, Google has placed a greater emphasis on behavioral analytics rather than merely keywords.
This trend has reached a tipping point, so you must concentrate on your clients’ behavioral analytics when improving their SEO. Because of COVID, clients are increasingly turning to SEO as a revenue generator as online competition grows. Here are three tips on how you can optimize your clients’ SEO in 2021:
Tip 1: Focus on ROI, not traffic
Traffic is no longer the gold standard when it comes to modern SEO. Driving traffic is the whole reason why you invest in SEO; this used to be true. But nowadays, analyzing traffic on its own will see you miss valuable insights.
Your clients would instead want to attract five visitors and have three of them converting than having a landing page attract 100 visitors with none of them ending up converting.
Although traffic may make you and your clients happy, it is frequently merely a vanity metric. Instead of generating a large number of non-converting visitors, the ultimate goal is to attract visitors who bring value to your business.
Focus on the ROI. You’ll need to reverse-engineer your clients’ SEO using behavioral analytics — data that provides insights into online consumer behavior. That means concentrating on behavioral analytics to guarantee you’re generating the “correct” kind of traffic. Begin by researching what high-value visitors are looking for and using that information in future content. By focusing on ROI, you’ll be able to hone in on high-value SEO strategies.
Tip 2: First-party data should be used instead of keyword research
Keywords are beneficial for showing subject matter expertise and building topical authority. If one of your clients wants to be regarded as the area’s leading orthodontics clinic but doesn’t include keywords like “Invisalign” or “retainer,” searchers may not believe they are true specialists. With that being said, your primary means of attracting high-quality, valuable traffic should not be keywords.
This is where first-party data (i.e., information about your clients’ visitors) comes in handy. It reveals what visitors are looking for and how they interacted with your site – in other words, whether or not they discovered what they were looking for.
Let’s return to the orthodontics example from earlier.
Perhaps your client gets many inquiries from people who want to know more about retainers. It could include how much they cost, whether they should have them before or after braces, and how to care for them.
You find a significant gap in your client’s current content strategy after evaluating this first-party call data. So you collaborate with them to design an all-encompassing retainers FAQ page. The outcome would be that they will get more traffic, rank higher in the SERPs, and earn more customers.
Tip 3: Prioritize retention
It’s been said that acquiring a new customer costs five times as much as keeping an existing one. That’s why it’s critical for your clients to invest in post-acquisition content. They will not only improve their SEO game, but they will also see a significant increase in their retention rates.
You need to figure out what brought people to the website in the first place and what they don’t like about it. Even after they’ve converted — what they’re having trouble with, what irritates them. And where they’re having difficulty obtaining necessary information that will help them solve their specific pain spots.
A customer’s purchase of your clients’ items does not imply that they have solved all of their difficulties. It also doesn’t mean that your clients have done everything possible to keep this consumer in the long run. Always remember that the most successful businesses place an equal (if not greater) emphasis on maintaining existing clients as they do on obtaining new ones.
Key takeaways:
Google’s priorities have shifted over the last decade, focusing on understanding search intent and tailored SEO.
With the release of Hummingbird, simple keyword optimization began to deteriorate and has been on the decline ever since.
Relying on age-old keyword-based SEO tactics can decline your clients’ traffic.
“Google’s recent changes might take some getting used to, but there’s no time to waste. You need to get up to speed with the new rules of the SEO game as soon as possible.“
Brave’s Browser-Based Video Conferencing Solution Is Now Available
Brave, the company behind the non-tracking browser of the same name, has released a non-tracking video conferencing add-on that allows anyone to make and receive video conversations directly from their browser.
The technology, dubbed Brave Talk, has been in beta testing. Over this time, Brave claims to have had 14,000 daily active users — i.e., early adopters and developers using Brave’s test version.
It’s now open to the public, with Brave pitching “privacy-focused” video conferencing to internet users.
Key takeaways:
Premium options (group conversations and call recording) are available for $7 per month. However, basic one-to-one calls are free and limitless.
Users must initiate a video conversation from within the Brave browser; however, recipients can engage in a video chat from any browser.
Brave touts its non-tracking qualities as a differentiator for its video conferencing software over mainstream competitors like Zoom. It’s worth mentioning that Brave Talk does not (yet) provide end-to-end encryption.
Brave Search Engine Is Now Available In Public Beta
Brave Search (search.brave.com), a privacy-preserving search engine, is now available in a public beta. You can use it on the Brave browser’s mobile and desktop versions, as well as any other browser.
Brave revealed back in March that it was working on a search engine upon obtaining Tailcat, a search engine developed by the former Cliqz team.
Over 100,000 early access users have tried the search engine, according to Brave. Its monthly active users recently surpassed 32 million (up from 25 million last March). Brave Search is powered by an entirely independent index that doesn’t track users, searches, or clicks.
The following seven principles distinguish Brave Search from its competitors:
Privacy: Users are not tracked or profiled in any way.
User-first: The user, not the advertising and data companies, comes first.
Independence: Brave features its search index for privately answering popular inquiries without relying on third-party services.
Choice: Options for ad-free premium search and the ad-supported search will be available soon.
Transparency: There are no hidden methods or algorithms to skew results. Community-curated open ranking models will be available soon to ensure diversity and avoid algorithmic biases and outright censorship.
Seamlessness: From customization to quick results as the user inputs, integration between the browser and search is possible without compromising privacy.
Openness: Other search engines will be able to use Brave Search soon.
Brave’s search index currently handles most queries. But for some capabilities, such as image searching, Brave Search will use Microsoft Bing to retrieve results. This may lower the independence metric, but it will not affect user privacy.
Check the company’s launch video below:
Key takeaways:
Brave Search is based on a completely independent index that does not track users, searches, or clicks.
Brave is confident in its capacity to produce search results on its own that it shows the percentage of results that come from its own index.
With a community-powered index, Brave Search provides a new approach to find relevant results while maintaining anonymity.
“Brave Search fills a clear void in the market today as millions of people have lost trust in the surveillance economy and actively seek solutions to be in control of their data.”
Content Delivery Network (CDN), you’ve most likely heard of it whether you’re new to WordPress SEO or have been around for some time. It is a collection of edge servers distributed across the globe. The cache files from your website enhance user load times, and most of them also provide security benefits.
CDNs are neither a long-term solution nor a band-aid for difficulties with load speed and security. You would still need to continue to focus on resolving as many technical SEO issues as you can. But it can be employed to improve the technological stack of your website.
WordPress is the world’s most widely used content management system and a favorite amongst most SEO professionals, but it’s not without its faults. Many WordPress themes are overly bloated and come with both load speed and security issues. CDN can help enhance the performance of your WordPress site and take it to the next level. Here are three reasons why CDNs are advantageous for you.
WordPress Security Can Be Improved With CDNs
WordPress is prone to security issues by its very nature. It can, however, be made secure with the correct adjustments. In addition, many CDN providers include excellent security features tailored to WordPress sites, such as: protecting your login page, blocking xmlrpc.php attacks, DDoS protection, free SSL certificates, and preconfigured firewall rulesets.
Improve Site Speed
Anyone aiming to increase their Core Web Vitals scores should be able to cache and deliver their information closer to their website users. One of the main reasons users use CDN is to improve site speed for WordPress.
Downtime Reducer
Many content delivery networks provide website uptime support if your primary server fails. Until your main web server comes back online, this works by giving users the most recent cached version of your WordPress site.
Key takeaways:
CDNs are a helpful tool for WordPress sites, and some SEO professionals consider them a must-have.
CDNs provide excellent security features for WordPress sites.
CDNs can improve site speed.
“Content delivery networks are a powerful tool for WordPress sites and should definitely be considered in your web tech stack.“
Quality content is the heart of the content marketing process. It is what businesses promote in different channels in the hopes of getting leads and attracting potential customers. A content creator is responsible for creating relevant, inspiring, unique, and engaging content for its target market.
In this feature, we will share with you helpful information on content creator.
A content creator is a creative and skilled person who produces different types of quality content for your business. The content would aim to attract the target audience and generate more leads. Once contents are created, they will be promoted to different channels to reach the target audience.
The content creator makes content that are appealing to your target audience. They can be informative, educational, entertaining, or emotionally appealing. The content creator must also be able to stir the audience’s interest and compel them to take action depending on the purpose of the content. These actions include visiting a website, subscribing to a newsletter, following a social media channel, and reading a blog post, among many others.
The content creator utilizes various types of content to get a message across target audience in the most appealing and effective way possible. The following are the most commonly used types of content.
1. Website content
Website content or web content pertains to the textual, visual, and auditory content visitors encounter on websites. Examples include texts, images, animations, audio files, and video files. Effective web content is a crucial factor in getting real traffic to your website. To do this, content creators need to ensure web contents are: 1) engaging, 2)organized, and 3) optimized for search engines using keywords.
2. Blog
A blog is a page on your website that shares content on matters related to your business. An effective content creator chooses topics that are relevant to the specific audience. These blog contents give the company and its audience a chance to connect and build relationships with each other. An informative blog is also essential in increasing website traffic and generating leads.
3. Infographics
Infographics are one of those highly visual contents that give information to the audience without using wordy paragraphs and long numbers. They use images with short phrases or sentences that relay information more simply and understandably. Think of them as visual summaries, which are perfect for presenting instructions, guides, statistics, and diagrams. Infographics are instrumental in sharing information nowadays since they are also visually appealing and easily shareable in different media channels.
4. Videos
What comes into our minds when we speak of videos is YouTube and other similar video-sharing platforms. Today, video marketing has evolved to include short-form videos like TikTok, live videos on Facebook, and 360-degree videos. All these have become valuable content for businesses to reach out to their audience and attract potential customers. These can be used in your YouTube channel and as part of blog content, social media accounts, and email marketing campaigns.
5. Memes and GIFs
Memes are images with funny, entertaining, and relatable titles and captions. On the other hand, GIFS (Animated Interchange Format) are animated images or short video clips without audio that continuously loops. Both these popular contents are easily shareable. They also tend to be viral. You can take advantage of them by sharing them on your social media channels, your email marketing, and your blog to get your audience’s attention. Of course, you have to pick those that are related to your business.
6. Social media content
One of the content creators’ tasks is to make relevant posts to different social media channels, including Instagram, Twitter, Facebook, LinkedIn, Pinterest, etc. Contents shared here include images, videos, quotes, links to your blog, links to your featured products, links to any page of your website, and links to related news or article. The contents you share on social media are crucial in keeping and increasing a good number of followers for your business. Be sure to choose social media content related to your business, important to your audience, up-to-date, and interesting enough to be given attention and shared by people.
7. Podcasts
Podcasts are subscription-based content that people can listen to at any time. There are also video podcasts for those who prefer watching the show too. These podcasts can be entertaining, informative, or, most preferably, both. They talk about anything related to your business or the industry you belong. Podcasts can be done by the host alone or with guests for more enriching content.
8. Email newsletter
“Subscribe to our newsletter” – this is a very common button and call-to-action you see on websites and blogs. Newsletters are great for sharing promotions, featured products, company news, personal reflection, news relating to your business or the industry you belong to, and just about any information that may interest your subscribers. Email newsletters, when done right, can build better and lasting relationships with your subscribers.
9. Other types of content
There are many other types of content that content creators can do to generate more leads and improve your business. These include eBooks, white papers, case studies, slide shows, and webinars. You can read more about them here: Types of Content Marketing.
If you want to implement content marketing in your business effectively, you need to have a reliable content creator. Here are the reasons why:
Content creators possess the proper knowledge, skills, and creativity to develop effective and attention-grabbing content for your different sharing platforms.
You can save timewith a content creator. The time that you spend creating content can be spent on other important business activities.
Hiring or having an in-house content creator may incur an additional expense, but the benefits outweigh the costs. You will be able to produce more engaging content more frequently and consistently. Chances are, you will be able to get more attention from your target audience, as well as more leads sooner than later.
A proficient content creator can help you become an influencer or thought leaderin your industry. With reliable, updated, and engaging content, you can be your audience’s go-to source of information.
Producing quality content frequently and consistently through your content creator can help increase brand awareness and eventually brand trust. People will be able to recognize you, remember you, and ultimately trust your brand.
Finally, businesses need a content creator to help achieve marketing goals and targets.
Improve domain authority score or search engine ranking
What are the important skills of a content creator
A content creator is not just any writer. There are soft and hard skills a content creator must have to be more effective.
1. Expertise and knowledge in the industry
A content creator needs to have experience and be knowledgeable about the industry you belong. This way, writing will be easier, faster, and more effective.
2. Research skills
A writer with good research skills can provide informative and unique content for your business that other competitors may not be able to give your target audience. A good researcher is resourceful enough to find various sources relevant for writing and sharing up-to-date content for your different content marketing platforms.
3. SEO skills
Content can effectively generate more leads when optimized for search engines. Hence, a content creator must not only be able to write well but must also be able to optimize your content using keywords and links.
4. Creativity
This skill is important in making relevant content more appealing to your target audience. This is especially essential when making visual and audio content like infographics, memes, GIFs, videos, podcasts, and social media content.
5. Versatility and adaptability
Content creators may have their style, and they should be given space to show their creativity. However, a content creator must also be easily trained, adaptable to your business goals, and flexible to changes. Versatility and adaptability are crucial soft skills, especially when working with a content creation team.
6. Organizational skills
Just like any department in a business, there are goals and targets to meet. A reliable content creator must be organized enough to get things done on time. He or she must be able to avoid distractions, maintain focus on tasks, and meet deadlines.
7. Communications skills
An effective content creator has good communication skills. There are different types of content to make, and each type requires a unique writing style. The content creator must effectively communicate the company’s message depending on the content type and the marketing platform, be it in your blog, your social media channels, or your email marketing.
8. Analytical skills
How many social media followers do you have? How many people have liked and shared your post? What is your domain authority score? These and many other numbers reveal how effective your content marketing strategies are. Content creators need to know what these numbers mean – their causes and their implications. Finally, they have to analyze what strategies need to be stopped, maintained, or improved to enhance their numbers.
Anyone can be a good writer, but not every writer can be an effective content creator. Content creators need to create valuable, up-to-date, and reliable content consistently. Here are ways content creators produce quality content:
1. Knowing the audience
Learning about the audience and their interests can give ideas on what to write about. In the blog, content creators aim to provide answers to their audience’s questions. They do keyword research to know what their audience is up to. Knowing the target can also help determine what types of content to create (e.g., YouTube video, podcast, blog, memes, etc.) and what platforms to use for promotion. Finally, it can help content creators develop a writing style that will keep the audience engaged and interested.
2. Considering journey with audience
There are different types and levels of interactions with the audience. Effective content creators find out where their audience stands so they can create content based on these levels of interaction. Are they prospective customers? Are they current subscribers to the company’s newsletter or followers of their social media? Are they existing customers with who they are aiming to build a lasting relationship with? Considering their journey with business enables content creators to generate content with a better value to a specific target.
3. Staying up-to-date
Quality content also needs to be fresh and relevant. It is crucial to provide the latest answers to the questions revolving around your niche and keep up with new trends. This way, the business does not get left behind. Blog posts are periodically updated to include new information and respond to the current needs of the audience.
4. Using engaging headlines and visuals
Great content begins with a headline that attracts the audience and visuals to keep them engaged. Content creators use catchy headlines to get people to click on a link or read a blog post. They also use images, infographics, and videos to supplement their blog content and make it more engaging to readers.
5. Utilizing SEO principles
When it comes to writing blog posts, content creators are not only focused on creating a great story. They also take into consideration the SEO principles. They never forget about keywords optimization, referencing sources, link-building, and creating meta-descriptions to help improve their SEO score.
6. Including a call-to-action (CTA)
When it comes to content marketing, quality content involves a call-to-action or CTA. Content creators show what they want the audience to do next, whether subscribing to a newsletter, joining a promotion, checking out a new product, following their social media channel, and more. Examples of CTA include the following:
Quality content is polished by proofreading and editing. Otherwise, you could lose readers and followers. Content creators check on correct grammar and punctuation usage. They also check on the formatting, like 1) sub-headings; 2) numbered or bulleted lists; 3) font type, size, and color; 4) image sizes; and more. Finally, content creators check on the references and links being made. They check if they lead to the right web page or if external links open in new tabs.
8. Analyzing competitors
One attribute of quality content is uniqueness. How do content creators know that their output is unique? One way they do it is by analyzing their competitors. They research and learn about what their competitors and others in their niche are publishing. They create engaging, relevant, and differentiated content that puts them ahead of their competitors.
Content creators are essential in achieving your marketing goals. They are like a bridge that connects your business to your audience, who could become potential and loyal customers. With the right skills and strategies, content creators can produce quality, relevant, unique, and engaging content that will help generate more leads and sales for your business.
Dexecure promises to make websites load faster, leading to a better user experience and more page views. In this post, we will share what Dexecure is, how it works, what users think about the tool, and what we think about it.
Note: We are not paid to create this post (review). We are, however, approached by Dexecure to review their solution as honestly as we can. We use the free account offered by Dexecure. It is no different from any other users’ free account.
At the moment, we are not using an affiliate link here. We want to run it on our test site first for at least a month or two and see how it goes.
Dexecure is a cloud-based solution that aims to speed up websites through automatic optimization techniques. Their vision is to empower web developers and owners by automating performance, security, accessibility, and compatibility tasks.
The Singapore-based company started with a technology that automatically fixes JavaScript security vulnerabilities. Later on, they decided to focus on web performance.
How does Dexecure work
Dexecure claims to deliver up to 40% acceleration and resiliency through different suites, including 1) Web asset optimizer, 2) Third-party optimizer, 3) Intelligent network optimizer, and 4) Predictive page loading.
1. Web asset optimizer
CSS, JavaScript, and HTML files, fonts, and large image and video files are some crucial factors that slow down your website speed. Dexecure works by optimizing these files based on your browser, device, and location.
CSS, JavaScript, and HTML files are optimized by compressing these files that lead up to 39% smaller files. Dexecure also uses advanced minification and dead code removal techniques for JavaScript bundles.
Fonts are optimized by converting them to more modern formats like WOFF2, when supported.
Image files are optimized using automatic format conversion (images and GIFs), automatic quality selection, compression techniques, and resizing based on device size, screen resolution, and network using Client Hints.
Videos are automatically converted to better formats and different resolutions. Dexecure also supports adaptive streaming that helps prevent buffering and streaming interruptions.
Dexecure offers accelerated content delivery by (1)integrating with enterprise-grade Content Delivery Networks (CDNs) like CloudFront, CloudFlare, and Fastly; (2) providing protection from common security vulnerabilities; and (3) utilizing the latest transfer protocols.
2. Third-party optimizer
Third-party assets and scripts, such as ads, social media buttons, analytics, and trackers, may sometimes cause your website to slow down. Here are the reasons why:
CSS, JS, and fonts from third-party servers may fail to load in your website, resulting in problems with your entire website;
Some third parties do not optimize their files (CSS, JS, images, videos, etc.);
They may not be using CDNs that are closest to your users; and
Increased setup is involved as your website tries to make requests to multiple servers, including Domain Name System (DNS) lookups, redirects, setting up TCP connection, and more.
With all these website speed concerns, Dexecure also optimizes the third-party servers and assets you are utilizing. They extract the target URL, fetch the resources, and optimize them in the same way it optimizes your website.
3. Intelligent network optimizer
By using multiple CDNS and DNS providers simultaneously, Dexecure can enhance the performance and resiliency of your website. It automatically chooses the fastest real-time CDN.
4. Predictive page loading
Another impressive load-speed optimization feature that Dexecure utilizes is predictive page loading. It uses proprietary AI and Machine Learning algorithms that predict the pages your users will likely click on. It prefetches those pages resulting in instant page loading.
Dexecure has a free subscription package that does not require any credit card details. They also offer Flexi plan that costs $0 per month but may increase depending on excess bandwidth usage and optimization requests (cache misses). There are also two other paid plans and a customizable Enterprise plan. All the plans offer the same features and vary only in bandwidth limits and optimization requests. You may avail of their free trial if you want to try their services.
There are not many reviews out there for Dexecure, and here are some that we have gathered. If you have tried using Dexecure, let us know what you think about the web solution in the comments section below this post.
Pros
“It helped us save lots of bandwidth by dynamically optimizing the assets used in our website.”
Improved website performance;
Excellent customer support;
Gave users better experience;
Easy setup;
Transparent pricing structure;
Simple and effective
Cons
“A little pricey when you have a lot of traffic and data being sent to users.” (However, the cost can very well be diminished when traffic converts to sales. It is simply operational cost as far as we can see.)
What we think about Dexecure
If you are using Dexecure for WordPress, it is actually very straightforward. You can find the steps here: How to Install Dexecure on WordPress Sites. If you have been using WordPress for some time, then this is a no-brainer.
If you are using a non-WordPress or a custom-built websites, then there are two (2) methods of integrating dexexure:
I should admit that the 2 methods above may not be as straightforward as when you are using WordPress. With the right amount of skill and knowledge, you can surely integrate Dexecure with your custom-built website.
Why use Dexecure?
If you have been reading our blog posts, you’d know that we have been using Nitropack on most of our websites. Most because not all of our sites are running on WordPress.
With Dexecure, we can now optimize the web performance of our non-WordPress websites.
If you have multiple types of websites (WordPress, custom-built websites, and Shopify sites), then Dexecure might be the best solution where you can have them all in one place. The ability to see all your websites in one place is a huge productivity leap and solution as far as I can see.
Google PageSpeed Insights Scores
We are currently testing Dexecure on a site running both Site.Pro (for the main content) and WordPress (for the blog).
As you can see, there is still much work to be done with the main site > mobile. We are currently in contact with Dexecure support to help us out.
Dexecure Support
At the moment, support is actually pretty solid. This might be because we are directly in contact with the “man” via email.
Looking at their support feature inside Dexecure, I think it is actually set up to quickly address queries and concerns. We are now trying to use this support feature and will update our review very soon.
Having solid support is what most, if not all, customers need when integrating a web performance solution.
Digital marketers spend a substantial amount of time reporting and analyzing data. Even seasoned marketers can make a few errors while analyzing data and making judgments. Keep an eye out for mistakes that could lead to looking at the wrong data.
Key takeaways:
Keep an eye on any news or events that could signal an increase in business interest or decrease inquiries.
Reports should include context, not only graphs and numbers.
Keep seasonability factors in mind.
“Be mindful of potential mistakes when working through making decisions for your campaigns, as well as when preparing reports.”
Facebook has published a new outline of its ad review system. The additional context could help users understand any errors or missteps they may have experienced.
Almost all of the various steps in the Ad Review process rely on complete automation.
This overview can provide users a context on what happened or is happening internally.
“There are no secret tricks or tips to get you through any faster here, but it may help to provide more understanding as to the specific elements at play.”
A new algorithm update released by Google aims to promote high-quality product reviews. They announced that the update would enable better-written product reviews with deeply researched content. Original research and insightful reviews will be ranked higher in Google search results. Especially those created by enthusiasts or experts with a deep understanding of the topic.
Key takeaways:
Platforms would need to provide accurate and high-quality content for users relying on reviews to make purchases and other eCommerce decisions.
Google has provided a guideline that business owners, marketers, and content creators can leverage to get the most out of the update.
This update will only affect rankings of specific types of content in Google’s search index.
“Like other algorithmic changes and fluctuations in search engine rankings, there is no specific solution to the negative impacts of these updates. However, it is best to ensure that you provide honest, accurate, and high-quality content.”
A brand’s digital management is just as significant as its physical locations and traditional marketing. This development has drastically changed how many businesses approach brand management. Ensuring that a brand’s positioning and content are presented to best appeal to its target audience.
Key takeaways:
Brands need to start transitioning away from a reactive digital approach to a proactive digital approach.
Visual search is now becoming more popular.
Interactive digital content enhances and personalizes the customer experience.
“Each step of the buyer’s journey is interconnected, with everything from email to social media ads feeding into each other to provide a more personalized experience. “
Social media has become the number one way to connect with consumers. Over 70% of businesses rely on social media for customer engagement. Companies approach social media primarily as advertising and marketing media. But consumers don’t want to be advertised on social media. For them, it’s primarily a communications and information platform.
Key takeaways:
Social media users expect to be in control when engaging with a brand, interact on their terms, not be force-fed by brands.
There’s a risk of losing consumers when social engagements become too commercial.
Social media is a two-way communication platform, unlike traditional one-way advertising communications.
“We as marketers always want to have that immediate impact, but consumers are looking to social to learn about brands and engage with them. Many businesses haven’t gotten totally comfortable with that shift.”
Conventional advertisements are somewhat limited because they need to be consumed by a potential customer to be effective. Having a law practice that is a success can sometimes be much easier if you are smart about employing a few different SEO strategies.
Key takeaways:
Many companies have started building their domain authority.
People click on the first few search result when they Google something.
It will create an opportunity to reach new clients.
“The benefit of SEO marketing is that it is constantly working to give your law firm the boost it needs to succeed in a competitive market.”
There are several different search engine optimization strategies a person can employ to promote his or her website efficiently. Three techniques must be understood before examining any others. These tactics have been proven time and time again to provide reliable results.
Key takeaways:
Article marketing is the most effective and popular approach in SEO.
Internet marketers should arrange a time to learn about SEO strategies and practice them.
More and more people are using mobile devices. 4.28 billion unique users access the internet through mobile devices for shopping, gaming, and streaming movies and shows.
Key takeaways:
Mobile marketing is fundamentally similar to traditional marketing.
Mobile marketing has created the opportunity for consumers to interact and leave feedback on an eCommerce platform.
With the increase of website traffic generated through mobile phones, companies have started creating Mobile-First Websites.
“If you’re a millennial, you’ve come a long way from using dial-up internet on a computer to streaming live videos on your smartphones via wireless internet.”
Content marketing is a digital marketing strategy that involves the curation, creation, and promotion of online content material that aims to attract more visitors to your website with the ultimate goal of increasing your sales and income in the future. These online materials include blog posts, infographics, videos, newsletters, whitepapers, social media posts, case studies, and more.
Content marketing follows a cyclical pattern that should be consistent. You plan, create content, distribute, promote, and go back to planning after some evaluation. You need to evaluate its performance to see what works and what doesn’t.
Reasons Why Content Marketing is Valuable Long Term
Content marketing does not show results easily and quickly. It takes time to build and establish, but you can enjoy its long-term benefits once you do. Here are some of the reasons why content marketing is valuable long term:
It generates leads continuously. Providing content relevant to your target audience can attract leads to your website who can be your potential customers. It is a very convenient way to generate leads continuously in the long term as the content you probably created a few years ago maybe something of interest to other people today and in the future. Furthermore, the more topics you cover, the more leads your content can generate over time.
Old content may be updated to adjust to the times. Some of your topics might become obsolete over the years, but some outdated content may be updated to adjust to the times without needing to spend more time, effort, and money. Continuously updating your material is an excellent way to provide relevant and timely content consistently.
It canbuild trust and loyalty. Consistently giving your audience timely, relevant, and quality content can help build trust and loyalty.
It can help your business build a reputation. In the same way as it can build trust and loyalty, the right content marketing strategies can help build your credibility and reputation over time.
It can work with other marketing strategies.Content marketing can be used in combination with other marketing efforts. You may create content to promote and tell your audience more about an upcoming sale, a product to be launched, and other campaigns.
It is very cost-efficient. Content marketing can work with any budget that your business can afford. Unlike traditional advertising, content marketing can help improve your business without spending a lot. The best thing – it can stay on the Internet available to your audience as long as you want to, unlike advertising.
These five areas have transformed businesses for both B2B and B2C marketers.
Many marketing teams have had to work remotely, and their strategies and campaigns have had to shift. Some of the changes that marketers have made would stay.
Keypoint:
Now than ever, marketers have to put themselves in their customers’ or clients’ shoes to understand better the need.
Unless you are huge in internet marketing then you might not have heard of Chandler Bolt. He has been featured in Business Insider as the young twenty-year-old who will make a million dollars with his business which helps people to self-publish on Amazon. This is a true testament that even introverts can be successful entrepreneurs. Online marketing can really be the way to a better life for many people learning how to properly use SEO can be the way out of the 9-5 trap.
Key Takeaways:
Chandler Bolt dropped out of college and started a successful entrepreneurial business that helped writers publish on Amazon.
Bolt and others like him have shifted the dynamic, as it was always assumed that extroverts had the best money-making chances.
Marketing is not a single style or solution. There are different types, like content marketing, affiliate marketing, email marketing, and more.
“This 21-year-old boy made hundreds of thousands of dollars on his kitchen table.”
Affiliate marketing can be done in a very productive way using Google’s analytics tools. It provides means of tracking the engagements, dashboards that are useful in analyzing of visitor behavior and it also enable building audiences using custom parameters. Unfortunately, once the person leaves your site to go to an affiliate merchant, you cannot really track what that person does. Fortunately, there are ways you can achieve off-line tracking, although it requires significantly understanding of technology behind it.
Key Takeaways:
Google Event Tracking can be used to monitor those who click affiliate links.
Google Analytics dashboards can monitor bounce rate, time spent on a page, and other important measures.
Google Analytics monitors only on-site activities, but these can be tied to off-site actions through offline conversion tracking.
“There are three primary levers of a PPC campaign, the ad copy, the audience targeting, and the landing page experience.”
Social media is becoming the storefront for consumers as they go from exploring to buying directly on the platform. This newest digital transformation is similar to how many people adapted to Amazon except now brands will have to do this for Facebook. Consumers want to buy from brands that are experts and informed on their previous purchases so they can help them buy the next one. Virtual events have become normalized because of the pandemic but now provide easy access for two way communication.
Key Takeaways:
After the pandemic we may find that the shift to digital becomes the mainstream normal.
Consumers are starting to expect brands to understand their past purchases and help them be to be informed on what they will need next time.
Virtual events should have a two way line of communication allowing consumers to ask questions and have real conversations with brands.
“Social media will become a top channel for purchase, instead of just discovery.”
You need to optimize your pages to be able to convert leads. You can use tools like Leadpages to optimize very quickly with very little work involved. Giveaways are classic for getting people involved and having fun with your community. Engage with your leads to foster relationships that turn into purchases. After that you can look towards Twitter for extra leads by connecting with influencers. Understand your audience and get connected spreading to LinkedIn as well.
Key Takeaways:
Engage with customers directly with live chat or in forums, not just indirectly through FAQs.
Use Twitter to connect with influencers and LInkedIn to attract new clients.
Guest blogging, commenting on other blogs, and answering questions on Quora are other ways to generate leads.
“Your website needs to be optimized to persuade individuals to do something – whatever that action may be.”
Potential impacts of Neeva, a no-ads search engine, on searchers
Neeva is a relatively new search engine that is making waves in the industry. It is unique in that it does not show any ads, which sets it apart from other popular search engines like Google and Bing. While this no-ads approach may be appealing to some users, it also raises questions about the potential impacts of Neeva on searchers. In this article, we will explore some of the potential impacts of Neeva on searchers.
Improved User Experience
One of the most significant potential impacts of Neeva on searchers is the improved user experience. Without ads cluttering the search results, users may be able to find what they are looking for more quickly and easily. The absence of ads may also result in faster loading times and less distraction, leading to a more streamlined and efficient search experience.
Higher Quality Results
Another potential impact of Neeva on searchers is the potential for higher quality results. Because Neeva is not relying on ad revenue, it can focus solely on providing the most relevant and helpful search results to its users. This may lead to a better search experience overall and may be especially beneficial for users who are looking for more specific or niche information.
Greater Privacy and Security
Neeva’s no-ads approach may also have a positive impact on searchers’ privacy and security. Unlike other search engines that rely on user data for targeted advertising, Neeva does not collect any personal information from its users. This means that users can search without worrying about their data being collected or shared with third-party advertisers.
Less Personalization
While Neeva’s focus on privacy may be appealing to some users, it may also have drawbacks. Because Neeva does not collect any personal information, it may not be able to provide the same level of personalized search results as other search engines. This could be a disadvantage for users who prefer personalized results based on their search history and preferences.
Limited Availability
Finally, it’s important to note that Neeva is still a relatively new search engine and is not yet widely available. It is currently only available in the United States and is still in beta testing, which means that its impact on searchers is still uncertain. Additionally, because it is a subscription-based service, it may not be accessible to all users.
Conclusion
Neeva’s no-ads approach has the potential to impact searchers in a variety of ways, from improving user experience and search result quality to enhancing privacy and security. However, it’s important to keep in mind that Neeva is still a relatively new search engine, and its impact on searchers is still uncertain. As Neeva continues to evolve and expand, it will be interesting to see how it shapes the search engine industry and impacts searchers.
If you are wondering about the click-through-rate (CTR) of Google organic keywords ranking positions (in the SERPs), this might be a good source to check out the Google Organic CTR history: https://www.advancedwebranking.com/ctrstudy/.
Below is an example of the CTR Benchmark for Google Organic Ranking for the US, All Device, February 2021.
The past year has been pretty strange for commerce and online marketing. The pandemic changed the way people shop and 2021 has been no different. Almost half of shopping online recently has been for people to try to cheer up loved ones while people are anxious for everything to end. Mastercards data shows that seventy seven percent of people are choosing to shop local and we are seeing more people support minority businesses. Additionally, email marketing has been getting the best return on investment.
Key Takeaways:
Moral and political values are aligned to shopping choices today, as never, or rarely, before, outside times of war.
Culturally aware consumers buy according to features such as woman-owned and sustainable.
More than three quarters of U.S. buyers are committed to buying from locally owned businesses.
“Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family and friends.”
Google answers some of the burning questions about FLoC. Advertisers are anxious to know about some concerns. Will website remarketing still be available for advertisers in 2022? Will the advertisers’ ability to report on in-market audiences, affinity audiences, or placements be impacted?
LastPass scaled back its free tier. Are you affected? The company decided to limit its free plan to only one device type (desktop or mobile). If you want to continue using LastPass for both your desktop and mobile devices, you will have to subscribe.
It’s always wise to have a backup. Log in to your LastPass account and export your data in a secure place. You may print it out and place it inside your safe.
