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AeroLeads Review: Pros and Cons
AeroLeads is a lead generation tool that currently supports LinkedIn and very recently, AngelList and Xing, too. Let us learn more about AeroLeads if it performs the way it is expected to.
Table of Contents
AeroLeads overview
What users are saying about AeroLeads
Pros
Cons
What we say about AeroLeads
1. Signing up
2. Installing the chrome plugin
3. Trying AeroLeads on LinkedIn
4. Exporting data
Customer service experience
Conclusion
AeroLeads overview
AeroLeads is a web-based prospect generation and B2B lead generation software that find emails, contact numbers, and other relevant B2B data. It generates prospects from LinkedIn, Angellist, and Xing using their free Chrome plugin. The generated data may be downloaded into CSV files or can be transferred to CRM systems like Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, FreshSales, and Zapier
AeroLeads pricing is based on the number of users you can register and the number of prospects you can generate. Subscription starts at $49 per month. You can choose to sign up for a free account but with limitations on usage and results. AeroLeads also offers a customized subscription plan based on your needs.
What users are saying about AeroLeads
We have gathered and summarized reviews of AeroLeads from reliable sources such as Capterra, Software Advice, Software Suggest, Product Hunt, and more.
Pros
Many AeroLeads users have a high satisfaction level. The following are the good things they say about using AeroLeads:
1. AeroLeads has a simple, convenient, and user-friendly interface;
2. It is efficient and makes it easy to prospect for new leads;
3. It captures data precisely and gets expected results based on preferences;
4. AeroLeads offers affordable pricing for the quality of results they provide;
5. It provides excellent customer service with responsive and helpful customer support.
6. AeroLeads offers good value for the money.
Cons
AeroLeads users also thought there were some issues with the software and that there could be things that can be improved including the following:
1. It takes time to load information and there were some minor lags, which could also be an Internet connection issue;
2. AeroLeads was only able to process the contacts that are visible to the user after a LinkedIn search;
3. It sometimes displays wrong or inactive email;
4. The software is unable to separate leads in the list (ones imported to the new ones) and you need to tick/untick the ones you need manually.
5. AeroLeads can introduce more plans.
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What we say about AeroLeads
The whole experience we had with AeroLeads was smooth. We would like to share with you what we went through from signing up to downloading the data it generated.
1. Signing up
We signed up to AeroLeads using this link: https://aeroleads.com/users/register. It simply needs your full name, email address, and password to create an account.
You may also visit aeroleads.com and click on FREE TRIAL, which brings you to the page above.
2. Installing the chrome plugin
After signing up, we were instructed to install the AeroLeads chrome plugin, which then appeared on the chrome taskbar. We found the plugin very convenient to use.
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3. Trying AeroLeads on LinkedIn
At first, we actually thought that we could use Aeroleads for generating leads on any website, but sad to say it does not. Upon confirming with their customer service, Aeroleads is currently a LinkedIn lead generation tool. I was also informed that time that its latest plugin will be live very soon, which will support AngelList and Xing too. By the time you are reading this, it should be operational. (We hope so.)
We then proceeded with trying AeroLeads on LinkedIn and it worked as expected. The following are the simple instructions by AeroLeads, which we were able to follow without any issues. We also added some notes below to make it easier for you to follow in case you decide to try.
1. Go to LinkedIn search and search by entering your filters like location, industry, etc. You can also use the LinkedIn sales navigator search for more filters like revenue, function, seniority, etc.
2. Click on the AeroLeads icon beside the address bar when you want to add someone. Add the relevant profiles to AeroLeads by clicking on the “Add” button. (Note: By the way, the prospects that are generated and found when you click on the AeroLeads icon are specific to the current page. If the LinkedIn results page contains multiple pages, you have to click on the next page and more contacts will be loaded and generated to add to your “prospects”. )
3. You will be able to see all the data along with business emails and business phone numbers of these profiles on the default prospects page at https://aeroleads.com/prospects (or on the list page to which you added the records)
This is how the prospects page looks like after we tried adding some prospects:
The prospect page shows you the name of prospects, followed by company, as well as other icons you can click on that contains company details like other valid company emails and company website. Company email is next on the column, followed by telephone number, and finally, personal email address, home address, and LinkedIn profile page.
With our experience, there was no problem adding and viewing the data on “my prospects”. However, because of the limitations of my LinkedIn account, the prospects generated by AeroLeads was also limited.
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4. Exporting data
We also tried exporting the prospects data as can be seen below. It is downloaded it as CSV file.
We did not encounter any issues. All the information AeroLeads generated were laid out including the following:
1. First Name
2. Last name
3. Title
4. Company
5. Website
6. Email
7. Email status
8. Industry
9. Company strength
10. Company address
11. Company type
12. Personal phone numbers
13. Company emails
14. LinkedIn URL
This is how the CSV file looks like:
Customer service experience
Our experience with customer service was okay. I tried sending an email to their general inquiry email address, which is hello@aeroleads.com, to ask about the other websites that AeroLeads supports. I was not able to get a response until I sent a follow-up email three working days after. The email reply was helpful and straight-to-the-point. When I sent the follow-up email, I also sent an email to our contact person. The response was quick and was also helpful. (Something to think about when using hello@aeroleads.com.)
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Conclusion
All in all, our experience with AeroLeads had been smooth. It’s software performed as expected. It is indeed a convenient way to generate leads in seconds along with other relevant data including email addresses, contact numbers, and company details, and more.
If you ask if we recommend AeroLeads, well, it is really up to your needs. However, we have seen that it is a multi-purpose tool that does not just generate emails and enable them to be added to your CRM databases. It also lets you easily access the prospects’ LinkedIn page, company website, and even other valid company emails in just one click. Their chrome taskbar icon is also especially very convenient to use.
If you want to try for yourself and see if AeroLeads works well for you, you can always sign up for a free trial and decide from there. You can check out the quick and helpful instructional video below if you want to learn how to install and use AeroLeads software for generating leads,

Have you tried using AeroLeads? Did it work as expected for you? Let us know about your experience in the comments section below.
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October 7, 2020
10-point Checklist to Know How Perfectly Your Website is Optimized
Although there are multiple factors in SEO that need to be applied to your site to put it at the top of the search engine results page, some of these factors are important, while some are only suitable for the optimization option.
When you do the SEO of your website, you may need to consider some of the important facts for perfect optimization.
In this article, we will discuss the checklist to see how perfectly your site is optimized for the search engine. Of course, these points will grow your site and increase your traffic and leads.
Here is the checklist:
1. Technical SEO
This is the first step for verifying the perfection in your writing. The main reason why this verification is to perform is to know if your site has the ability to rank and index in the search engine. The technical SEO includes various other factors including the sitemap, robot. txt file and speed optimization.
All this is important to make your site compatible with the search engine. For example, the sitemap would help Google crawler understand how to navigate within your site.
Speed optimization is another SEO factor for the ranking that must be considered important. If the speed is not optimized, the user would come back to your site and the search engine would not rate your site.
2. Layout of the website
The layout or structure of the site is also important because people always like to visit the site, which is friendly and with a simple layout. The search engine loves the site, which is complete in content with easy navigation.
This is because the search engine wants the user to surf all their required searches on a single website, rather than browsing another website. You should have a simple layout with a pleasing interface and set the navigation options.
The reason why search engine internal links send the customer to another page or article to find more information through relevant articles.
3. Mobile-friendly
SEO involves the mobile-friendliness of the site, as the responsiveness of the site is very important. Since we know that most customers use their mobile phones to shop online or read the blog, mobile-friendliness will help your site rank.
Google has a tool to test mobile-friendliness in terms of speed and response. You should use this tool to pass the test and validate your SEO.
4. 404 pages
A custom 404 page is also critical to the user experience and SEO of your site. The custom page is created to provide the custom information about the help a user may be looking for.
A 404 page occurs when a user finds a particular page on your site but does not have it or has it removed. You should place some navigation links and helpful content on that error page so that you do not lose users.
When a user searches for the page, the page would help them move to the right page.
5. SSL
The SSL certificate is essential for security purposes as Google recommends that users enter their details on the website where the SSL is installed. SSL is usually available free of charge, with hosting depending on the hosting service provider.
Now, Chrome and some other browsers also prompt the user when opening your site that it is not safe to use. This way, many customers get a negative impression of your site.
6. Keywords
Keywords are the words that your website ranks when a user enters this keyword. Keywords can be natural or be specified by you. If you want to rank by the specific keywords, you should use the relevant keywords in your website and content. Organic keywords are those that are automatically generated by seeing and analyzing your content and words in them.
The keywords are important because the more keywords you have used, the greater the chance of ranking on the search engine results page. The keyword should be added to your title, meta description, and content according to the SEO.
7. Unique content
The content on your site should be unique because it is the priority of the search engine to provide unique content. If your content is not unique, you could get a penalty from the search engine. Content must be engaging, compelling, and inviting, but originality is a must for your site to rank higher in the search engine.
Most bloggers and webmasters use the plagiarism scanner to verify the uniqueness of the content. This is available online for free that allows you to check the entire Internet to compare your content with.
8. Title
The title is the statement that convinces the user to read or skip the article. If the title of the article is not impressive and attractive, then it would not create an effect on the reader to read the article. Also, the title must be optimized according to search engine guidelines.
The SEO factors for the title include keyword placement within the title, the use of the long tail title, and the relevant title. Remember that the search engine loves the title that has a list number or an informative number. For example, bloggers usually select the title that starts with the number and then gets detailed.
You can use online tools such as HubSpot Title Generator to generate the high quality and impressive titles.
9. Image Alt Text
Image Alt Text is considered important because it informs Google about the description and what the image is all about. Image Alt Text is an SEO factor and it can help you get a ranking, especially through the image area of the search engine.
10. Links
Links are one of the most important things in SEO because the search engine loves to have some references for your site. Links include the following:
- Internal Links: Internal links are those that link traffic from one page to another to provide more relevant information. Internal links take place entirely within your web content.
- Outbound links: The link that directs traffic from your website to another is known as outbound links, which is important to increase your reference and improve the relationship you have with your account.
- Backlinking: The backlinking is the most important factor for SEO to increase your relationship and reference. This is the link that comes from another website but refers to your website.
October 7, 2020
Why Strategic Content Marketing Matters + 5 Steps
It’s one thing to publish content, it’s another to do content marketing right.
You can only go so far with unplanned content marketing. If you want more social shares, backlinks, and sustainable site traffic, you need to up your content marketing game by investing time and effort in strategic content marketing.
What is strategic content marketing?
How is strategic content marketing done?
STEP 1: Choose your preferred business model
STEP 2: Identify your goal
STEP 3: Define your market
STEP 4: Plan your content
STEP 5: Assess what works and what doesn’t
How Infographics Can Boost Your Content Marketing Strategy
What is strategic content marketing?
Content Marketing Institute describes a content marketing strategy as, “a unified, strategic road map focused exclusively on how your business will use content to attract, acquire, and engage its prospects and customers.”
In other words, strategic content marketing is all about carefully planning your whole content marketing process. It involves defining your audience, your brand, and your goal. In this manner, you can better decide where you should exert your efforts and resources, which will help you better prepare for the future direction of your business.
How is strategic content marketing done?
STEP 1: Choose your preferred business model
Before anything else, it is very important for you to design your company’s business model. A business model will help define every team member’s roles and responsibilities. In this way, it will be much easier for you to delegate tasks and properly use the resources you have around.
Important note: Every business model varies in different companies. Be sure to craft one that will best fit yours.
STEP 2: Identify your goal
One of the most crucial factors to consider in strategic content marketing is defining your purpose and goals. Your goals are what will significantly help you plan your activities better. When you find yourself out of content to write, your goals are your guiding light to help you get back on track and know what you must prioritize and what you must not.
When identifying your goals, you can contemplate these guide questions:
- What do I want to achieve?
- What do I want to solve?
- What do I have to offer?
- Do I want more sales?
- Do I want more engagements?
- Do I want sustainable traffic?
- How do I promote my brand?
- How fast do I want to grow?
- How often do I want to work?
- Are these goals measurable? Are they practical?
STEP 3: Define your market
Your market plays a vital role in your success. You will not get anywhere despite your efforts if you fail to reach the right people. See, your audience is the receiver of your content. Without your audience, you are bound for nowhere. By determining the people whom you want to reach, it will be a lot easier for you to interact with them in a manner that will surely pique their interests.
Consider the following questions:
- Who needs to hear from my company?
- Who do I want to reach?
- What do these people want?
- What don’t they want?
- How do I reach them?
STEP 4: Plan your content
In this step, you can brainstorm content ideas that will best capture your goals. When done, be sure to organize these ideas by creating an outline. Also, don’t forget to think about the content you want to put out. Do you want to stick to blogging or do you also want to do podcasts? Should you create videos? How about infographics? The possibilities are endless. To avoid feeling overwhelmed, always go back to steps 2 and 3.
STEP 5: Assess what works and what doesn’t
Strategic content marketing does not stop the moment you hit the post. Rather, it continues even after you’ve published the content. You need to check on your published posts from time to time. From there, you will know what your audience does and does not want to see.
Learn more about How to Measure Content Marketing Success 101
Sources:
- https://izea.com/2018/02/28/strategic-content-marketing/
How Infographics Can Boost Your Content Marketing Strategy
Infographics are visual presentations of any text or information. They appeal to many readers and can help boost your content marketing strategy.
How?
Infographics can make dull topics interesting; information can be made simpler and easier to understand; numbers and data can be easily visualized; and steps can be clearly illustrated. Imagine every reader going through your posts with ease.
There are many other reasons why it is helpful to incorporate infographics in your content marketing strategy.
You can learn more here: How infographics can boost your content marketing strategy.
October 7, 2020
Business Quote: Inbound Vs. Outbound
Do well with inbound marketing so you don’t have to do outbound marketing.
The guys in ResultFlow have said this loudly, and we agree to it 100%. If you think you are having a hard time selling, then most probably you are not really doing well with marketing.
We know: outbound can be so stressful.
Are you familiar with content marketing? Here is BrodNeil.com, we’d be updating regularly anything on content marketing. We believe that it is still the most sustainable mid-to-long term inbound marketing strategy in the Internet or digital marketing arena.
If you haven’t got the time and you need to boost your traffic, contact us.
We know traffic is just one thing, and there is still conversion or revenue.
Well, with that said, there can be no substantial conversion without traffic (unless you think you are already getting enough revenue from one client).
September 27, 2020
Business Quote: Bad Clients
Resist the temptation of bad clients (or clients who may not be the perfect fit for your business).
Remember that there are more out there that may really need the service or product that you are really offering.
I heard the Idea from ResulFlow, and it does make sense. It is really hard to offer a service/product that can fit in for everyone.
Know your product/service and offer it to that exact target audience.
Resisting bad clients is one of the key points in this tried-and-tested content marketing system.
September 27, 2020
Monthly Recap: 2020 August
Good day.

We are inviting you to send us some topics on digital marketing (SEO, social media, video marketing, and email marketing) that you wish us to cover.
It is our wish that we remain relevant to our readers’ and subscribers’ needs.
What to expect this month?
1. We will be publishing posts based on your feedback;
2. We continue to promote this Tried-and-Tested Content Marketing System (we hope that you avail the FREE lifetime subscription while available. If you need help with anything like the setup, their support is really great and top-notch. And the setup is actually just a click of the button. Furthermore, you can always reach out to us and we will try our best to help you out as well.)
Here is a recap of what we had last August:
Previous Monthly Recap:
- Monthly Recap: 2020 May – July
Previous Weekly Recap:
September 18, 2020
Cash Flow: Top 1 Challenge in Business

The Biggest Challenge That Kills Most Businesses Is Cash Flow
Even the digital marketing world is not immune to the challenge of making good with the cash flow.
Having and managing a business is tough. Danny Iny explains it beautifully in a metaphor when he says that business is more like that of surfing rather than commuting on a train.

You might also find this post relevant: Tips on How to Successfully Start Your Business and Make It Grow

You can find more posts on business here: https://www.brodneil.com/category/business/
September 17, 2020
Josh Turner: 3 Key Takeaways to Grow Your Business
1. Spend more time on your marketing, leads, and sales;
2. Make sure you keep in touch with your acquaintances by using a system;
3. Hire someone to take one of the key hats off your plate so you don’t have to do everything when you are getting traction on sales and marketing;
#3 can only happen if #1 is doing well. So spend most of your time doing great with marketing (generating leads and sales).
Watch the video: Josh Turner’s Advice on How to Grow Your Business
September 10, 2020
The Ideal Word Count for the Different Social Media Posts
Producing content, not to mention content marketing online is definitely not easy. It takes time, practice, and constant effort. Now, before you bore your audience with too many words or dissatisfy them with too little content, sit back, grab a cup of coffee, and let’s discuss the importance of knowing the right word count for every social media post we produce.
Before anything else, it is important to take into account the fact that everything’s constantly changing with social media, and yes, it can be quite a challenge to keep up. But, you need not worry — simply master the basics, and you should be good. Remember this: every person’s time matters — maximize your readers’ time, and avoid misleading them. And while you’re at it, try to be as eye-catching as possible too.
In this article, we’ll talk about the ideal character count for the different social media posts, especially useful for content creators and content marketers alike.
Table of Contents:
Facebook character count: 40 to 80
Considering that most, if not all, is already on Facebook, this app is one of the most popular platforms used by marketers. With this, the competition is indeed tough. Knowing that you’re not the only one posting content, the attention that you can get from your target audience may be limited.
Posts that are too long tend to get cut off, forcing readers to expand the text if they wish to — and normally, most people find this simple task a hassle. On the opposite end, too short posts can be ineffective in terms of relaying useful content.
How do you address this concern then?
Use the ideal range of 40 to 80 characters per post. Avoid unnecessarily beating around the bush, and try to be concise as much as possible. According to a study by Jeff Bullas, posts with 80 characters or less receive 66% higher engagement.
As for Facebook ads, there are 3 main things that you must consider. First, for the ad headline, make sure to not go beyond 5 words. Second, for the ad body, keep your content under only 14 words. Third and finally, stick to using 18 words or less for your link descriptions. This way, you get to present your purpose, without having to overthink whether or not you’ve said enough.
Important note: Within those limited character counts, don’t forget to insert a call to action in any way you can too.
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Twitter character count: less than 100
Although you can go as high as using 140 characters in twitter, an infographic from Express Writers suggests that the ideal tweet should contain only 100 characters or less. These tweets limited to 100 words are most likely to receive more engagements than those longer posts. Since Twitter has been founded on brevity, expect shorter posts to be welcomed and consumed better by the platform’s users.
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Instagram: 138 to 150
Although Instagram is a platform that gives more focus on visuals than texts, take note that captions play a great role in providing context to your posts and stimulating engagement among your followers. If you wish to improve on your Instagram marketing reach, put in more effort to post the most captivating captions while considering 3 things:
First, limit your captions to 138 to 150 characters only.
Second, limit your captions for your IG ads captions to not more than 125 characters.
Third and finally, stick to using 5 to 10 hashtags only. In spite of the fact that hashtags are very helpful in terms of increasing the probability of more accounts to find your posts, overusing hashtags can lead your account to be banned from the app.
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Linked In: not more than 140 words
Among the previously mentioned social media apps, Linked In differs in a way that it’s the platform with the least need for visuals. Generally, it’s an app that appeals more for business oriented concerns.
Linked In allows you to publish different content types like post statuses, videos with captions, and blog posts.
See the guide below from SproutSocial and Traject to be informed of the maximum character lengths for the different content types:
- Company name: 100 characters
- About us/Summary: 2000 characters
- Company update: 700 characters
- Statuses on individual accounts: 1300 characters
Remember that like Facebook, longer Linked In posts will be cut off, and will then require readers to click read more if they wish to view the whole article. To avoid the possibility of losing readers, try to limit your posts to only 140 words or less. Why 140 words? This is because anything beyond the 140th character mark will be cut off — regardless of the device being used by your readers.
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Disclaimer:
Let this be a guide and never your ultimate be-all and end-all. Yes, the rules may differ according to the situation. You may adjust these character limits whenever you feel necessary, for as long as your content remains to be concise and easy to understand.
Considering that different social media platforms have different types of audiences as well, knowing the ideal length for each platform should be one of the main factors that you must always note.
Sources:
- http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic
September 2, 2020
How to Lead Effective Team Meetings
Meetings are very important for every team. They allow you to set more achievable weekly goals, evaluate your team’s performance, provide and gather feedback, and at the same time, promote camaraderie.
To lead effective meetings, you need to first have a positive attitude about meetings. You also need to put in mind that you own the meeting so you can get things done. Other things to remember include preparing an agenda, asking for input from team members, and putting variety in your meeting format, like inviting guest speakers or doing team-building activities.
Read more on How to Lead Effective Team Meetings to learn how you can make team meetings more interesting yet effective.
August 25, 2020
Google Ads vs SEO: Which One To Choose?
Most people by now understand that SEO is when you invest in marketing that allows your website to be crawled easier by Google. Google Ads gives you direct results for the money but is limited in only being efficient when you are paying them. SEO is a better option because you can set your business up for long term success. You want to have evergreen content that allows your website to be found years down the line.
Key Takeaways:
- SEO is a long term strategy that yields results over time.
- In contrast, Google Ads is more suitable for obtaining immediate results.
- Use SEO to increase organic traffic and Google Ads to support an ongoing promotion.
“If your customers cannot find your Business on Google when searching for the services or products you provide, then your competitor will grab the opportunity leaving you with nothing.”
Read more: https://yourstory.com/mystory/google-ads-vs-seo-selection-tips
August 19, 2020
6 Stats that Prove the Importance of Product Videos for Ecommerce
There are a few different states that all marketers need to know when it comes to product videos. First, videos are the number one ranked content type when it comes to use via marketers to help sell their products and services. Over 50% of marketers invest in product related videos and roughly 75% of visitors who watch a product video will make a purchase. Most consumers also depend videos when it comes to other marketing content as well. So invest in your product videos and you will see the sales pay off.
Key Takeaways:
- A majority of all consumers use videos to help make purchase decisions.
- Among Gen Z, 87% prefer branded videos with someone talking about the product.
- Tutorials, demos, ads and content featuring users and influencers are popular uses for video.
“When consumers feel like they understand the products you sell, they’re more likely to take a chance on spending their money. Video clears up a lot of that confusion.”
Read more: https://blog.hubspot.com/marketing/importance-of-product-videos-for-ecommerce
August 16, 2020
8 Great Tips on Building Good Customer Relationships
Building good customer relationships is important for any small business. It is like the soul of your business that helps gain more loyal customers and helps you thrive in a competitive environment.
In this post, we will share with you some very doable tips on building good customer relationships.

Table of contents
What is customer relations
Customer relations is simply establishing a connection with your customers that helps build trust and loyalty. This can be described by the quality of experience they have in doing business with you, whether it is the way you deliver your products or services, the way you do after-sales, the way you do marketing and promotion, and everything in between.
Compared with customer service, building customer relations is more focused on a longer-term view. While customer service is part of building good customer relations, customer service is more focused on the delivery of your products/services and addressing after-sales concerns. Customer relationships, on the other hand, aims at keeping customers and making them loyal to your brand.
Importance of building good customer relationships
You may know by heart why you need to establish good relations with your customers – so they will keep on coming back to you. More than that, there are actually many other reasons why it is important to build good customer relations.
1. You will improve your brand image that will help increase the value of your company.
2. You will draw in new customers through word of mouth by your loyal clients.
3. You will constantly encourage improvement and innovation within your company as you strive to build good relations with your customers
4. You will learn more about your customers, such as their needs and wants, which will help you plan for future strategies.
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How to build good customer relationships
Running a small business is actually a good thing when it comes to building customer relations. The size of your clientele will allow you to better reach your customers at a more personal level compared to those running big businesses.
So how can you establish and maintain good relations with your customers? You may consider any of the following tips on how to build good customer relationships:
1. Give importance to customer service
Since customer relations is about customer experience, you need to give utmost attention to customer service. Make sure you and your staff are welcoming and attentive. Be responsive to queries on social media, email, and website. Finally, deliver the product or service, including after-sales, as promised.
2. Ask for feedback
Every time you complete a sale, always seek feedback, whether using in-store feedback forms or online (e.g. FB page review, website feedback form). This will allow you to improve your product/service, customer service, and other aspects that go with the process. Feedback also gives your customers the impression that you truly value their experience with your brand.
3. Give perks to loyal customers
You can do this by giving special discounts to your loyal customers through vouchers and discount codes. You can also use stamp cards, reward cards, and similar techniques to help promote brand loyalty. You can offer memberships that give your customers exclusive offers, such as members-only sale, discounts or freebies during birthdays or other occasions, early access to scheduled sales, and more.
4. Greet your customers
Whether it’s a completed sale, a subscription to your blog or newsletter, a birthday, or a special holiday, take time to greet your customers. Thank them for their purchase, welcome them to your blog, or greet them on their birthdays or during holidays. You can also personalize these greetings by adding exclusive promos. A discount voucher, a stamp on their loyalty card, or a freebie with or without minimum purchase are great ideas.
5. Use content marketing
Creating a blog, sending interesting newsletters, and employing other forms of content marketing will help your company engage with existing and potential customers and gain their trust.
Read more: Content Marketing
6. Feature your company
Letting your customers learn about your story would make them feel they are part of your family. Do not hesitate to share your story like history, special events, employee awards, community activities, and other noteworthy stories with them. You can post them on your website, your blog, your newsletter, or you can even put on them up on a news board in your retail store.
7. Feature your customers
Another way to build good customer relationships is by appreciating your customers. One great way of doing this is by featuring your clients in your social media accounts and in your website. You may post a screenshot of your customers’ positive feedback on your account, as well as share posts that mention and tag your brand. You may also use customer experience as case studies for your website.
8. Be humble
You can never really please everybody and some mistakes are inevitable. When these situations happen, be humble to accept your shortcomings and be quick to offer solutions. In the same manner, when a customer posts negative feedback on social media or emails a complaint letter, be sure to promptly reply and address the concern.
Other important tips
- When choosing the strategies, remember to at least have a general knowledge of your customers. Knowing their common needs, interests, demographics, and other information will help you determine which methods could work best.
- You can also use CRM (Customer Relationship Management) tools to evaluate and manage your relationships with your customers and potential customers. Consistent monitoring can help you see if your strategies are working. This way, you can see which ones need to be maintained and which ones to drop.
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Sources:
August 13, 2020
POS and Inventory System
The fastest way to have your POS and inventory system installed.
Price starts at
P58,000.00
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A Point of Sale (POS) and Inventory System is a computer-based system that combines two important aspects of running a retail business: sales and inventory management. This type of system is commonly used in retail stores, supermarkets, and other businesses that sell products directly to customers. The POS component of the system is responsible for processing customer transactions, while the inventory component tracks product levels and helps to manage stock.
The POS component of the system includes hardware such as a computer, monitor, barcode scanner, and cash register. It also includes software that allows sales associates to input item codes, scan barcodes, and process payments. This software can be customized to include features such as discounts, promotions, and customer loyalty programs. The POS component can also be integrated with other systems such as accounting and CRM (customer relationship management) software.
The inventory component of the system tracks the levels of products in stock and helps to manage stock levels. This component can generate reports on which products are selling well, which products need to be reordered, and which products are not selling. This information can help businesses to make informed decisions about their inventory management and product offerings. The inventory component can also be integrated with other systems such as purchasing and supply chain management software.
Implementing a POS and Inventory System can bring a number of benefits to a retail business. These benefits include:
1. Improved accuracy: By automating the sales and inventory management processes, businesses can reduce errors caused by manual data entry.
2. Time-saving: A POS and Inventory System can save time by automating routine tasks such as inventory tracking and generating sales reports.
3. Better decision making: The inventory reports generated by the system can provide businesses with valuable insights into their product offerings and help them make informed decisions about inventory management.
4. Improved customer experience: The POS component of the system can improve the customer experience by providing fast and accurate checkout processes.
5. Increased efficiency: By automating processes such as inventory tracking and order management, businesses can increase efficiency and reduce costs.
In conclusion, a POS and Inventory System is an important tool for businesses that want to improve their sales and inventory management processes. By automating routine tasks and providing valuable insights into inventory management, businesses can save time, reduce errors, and make better decisions.
August 13, 2020
How Can Content Marketing Help a Business? 5 Ways
What is content marketing? How can content marketing help a business?
Both are one of the most frequently asked questions on Google. If you’re one of those who are curious about content marketing and are hopeful to the benefits that it can bring to you and your brand, give yourself a good pat for you’ve come to the right place!
Nearly every business has discovered the potential of content marketing. Now, before you take this life-changing dive to join the crowd, it is necessary for you to truly understand what it is first and what it is there for. In this way, you can achieve a good headstart and save yourself from drowning by mistake!
Still interested? Read on!
What is content marketing?
Content marketing has become a staple for any modern brand. In fact, every successful and thriving digital marketing campaign has content marketing to thank. Generally, the core purpose of this type of marketing strategy is to develop valuable content that can encourage a strong and valuable connection with you and your target audience.
Now, let’s get on with the specifics…
How can content marketing help a business?
#1 Develops brand presence
It’s one thing to market; it’s another to market right. With the right content strategy, you get to take advantage of your resources to reach your target audience. Quality content plays a vital role in honing your brand presence across different social media platforms. However, you should know that this doesn’t happen in a snap. Instead, it entails firm dedication, creativity, and consistency over a long period of time. Rest assured, all your efforts will soon be worth it!
#2 Establishes credibility and authority
Content marketing, when used right, allows you to establish your brand’s purpose in the best way possible. When you continuously create quality content, people will most likely find themselves hooked and interested to learn more from you, and eventually share your content among their friends. Nurture your engaged audience by interacting and conversing with them in any way possible.
This method helps build trust among your audience, something that doesn’t come easy but will definitely make the greatest impact when achieved.
The more trust you gain from your audience, the stronger your credibility becomes, and the greater chance for you to rank higher in terms of SEO.
#3 Encourages target audience to take action
Content marketing allows you to be there with your audience every step of the way — from awareness, to interest, to desire, and to action. The content that you constantly produce allows you to provide your audience with sufficient knowledge to help them make more informed decisions. Once they realize the importance of your brand and the benefits that you’re offering, they will not just engage but as well as pay attention to you and whatever you’re trying to sell. Yes, with content marketing, you can expect higher ROIs from minimal costs.
Just be sure to remain consistent throughout every phase!
#4 Helps track progress easily
Content marketing comes with specific tools that allow you to easily assess the quality of your content and monitor its impact on your audience. Through numbers and other more reports, you get to determine the posts that your audience finds helpful, determine your strengths, and work on your weaknesses to be better. Performance tracking should be easy, provided you use the right tools and make the most out of their features.
#5 Helps your brand stand out
Ultimately, the greatest benefit you get from content marketing is the spotlight. Sure, you may not be the only player in the content marketing game, but how you present yourself to the world is what gives you a competitive advantage. Since it’s a free space with countless possibilities, you get to exercise your full potential and unleash your creativity however you want.
Key Takeaway:
Quality content strategy boosts brand recognition and exposure, sparks engagements, increases sales, and keeps your audience coming back.
Sources:
- https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand
- https://neilpatel.com/blog/small-business-content-marketing/
August 10, 2020
How to Master the Craft of Email Blasts
Master blasts are esentially when you send an email to a very large email list. It is a way of marketing and the primary goal of it is to generate clicks to a website or a specific product. If you want to go about using email blasts, make sure to pick out an email service provider that won’t trigger a spam filter. You also should keep a clean email list which means people that have opted in to receieve your newsletter and are interested in your product and/or content.
Key Takeaways:
- In the past, email blasts were all about clicks, which made them look like spam.
- Segmentation and personalization are essential to executing a successful email campaign.
- Use A/B testing to see what messages work and what don’t.
“An email blast campaign needs to keep the brand front and center, but always have the recipient in mind. Marketers can turn the email blast narrative around by considering the particular interest the recipients have on their brand and create an email that will provide them with valuable information that will, eventually, turn email opens to clicks and conversion.”
Read more: https://learn.g2.com/email-blast
August 10, 2020
Extra Structured Data Could Be Useful for SEO via @martinibuster
Google’s John Mueller tells us extra tips about how to rank higher in the Google Ecosystem. While the official documents tell us some things about structured data, John elaborates that Google uses some data that matches certain tags to be able to classify pages. He tells us that we’re not going to benefit from adding extra data to our web pages that don’t relate to our page but he also says it doesn’t hurt other than the extra time we would waste.
Key Takeaways:
- Google’s John Mueller gives us extra tips that can help us get an edge on how to rank high on Google.
- Data structures may help us rank higher in Google because if Google finds that it fits a syntax they can use that in their cache.
- Google’s John Mueller tells us that we don’t want to add extra data that isn’t necessary but also says it won’t hurt other than taking extra time.
“But Google only recommends a small amount of the available structured data because the developer page content is limited to the use case of rich results.”
Read more: https://www.searchenginejournal.com/extra-structured-data-could-be-useful/376274/
August 8, 2020
Monthly Recap: 2020 May – July
It has been a busy 2-month period for us; and thus we fall short of doing our weekly recaps.
Starting August, we’ve decided as a team to have a monthly recap instead.
What to expect this month?
We have finished the first phase of our content marketing experiment, that is content creation.
We are now planning to do the next phase, which is SEO and some promotions or outreach.
See the progress of the experiment here: Content Marketing Experiment.
Here is a recap of what we had last July:
Here is a recap of what we had last June:
Here is a recap of what we had from 2020 May 17-31:
Previous Weekly Recap:
August 7, 2020
41% of Google’s First Page Contains Links to Google Products via @MattGSouthern
A new study has shown that 41% of the content on a Google page redirects to something related to Google. Google has responded to this report by claiming that these are features designed to help the users. Our take away is that Google wants us to stay on their website longer and keep us dependent on their services. Whether you think Google has good intentions or not, you’re welcome to read the report and decide for yourself.
Key Takeaways:
- A recent study has shown that 41% of what is found on a Google search page redirects to something that Google has a part of.
- Google responded to the study by saying that redirects for more Google searches shouldn’t be considered a Google product and instead is meant to help the user.
- While Google claims to have good intentions, it seems obvious that Google doesn’t want you to leave their engine so fast.
“It was found that a user would have to scroll nearly halfway down the page before getting the first organic result.”
Read more: https://www.searchenginejournal.com/41-of-googles-first-page-contains-links-to-google-products/375954/
August 4, 2020
7 Content Marketing Trends to Watch Out for in 2020
Correlation between the content quality and number of clicks on the website is obvious and many times proven, regardless of the industry your company is in. However, since large majority of companies leverage significant quantity of content that is often of high quality, this alone is no longer sufficient to make your business stand out. New trends supplant the old ones, and marketers need to stay on top of these developments. Current trends are podcasting and content generated by users. With advancement of artificial intelligence, chatbots and augmented reality are also becoming more prominent.
Key Takeaways:
- Podcasts are a great way to market as long as their is vision for long term success.
- Using user generated content allows your audience to become a part of your business. This opens up trust as well.
- Chatbots, voice activated content, and augmented reality are avenues that have to be taken advantage of in 2020 to stay ahead of the curve.
“With more and more listeners tuning in to podcasts across niches every single day, it is crucial that you begin to leverage podcasts to expand your reach exponentially.”
Read more: https://www.digitalmarketnews.com/7-content-marketing-trends-to-watch-out-for-in-2020/
August 1, 2020
6 Site Structure Mistakes and How to Avoid Them!
There are many mistakes web designers and companies make when they are structuring their website. The most common mistake is that they simply hide their cornerstone articles instead of promoting them. If you have an article that you’re really proud of, put a link to it right on the homepage. Many sites also have way too many categories which actually makes it more difficult to find what you’re looking for. Split up your categories into more useful topics. Finally, make sure you don’t use too many tags and instead just use ones that are directly relevant to the specific article.
Key Takeaways:
- Don’t hide your cornerstones and instead promote those articles on the front page so that more people can see them.
- Keep your categories small in size and if you have to, split them up. This will allow users to navigate your website much easier.
- Don’t use too many tags for specific posts and instead just tag them with words that are directly relevant to the post.
“To create a good and clear overview of your site, spend some time on optimizing your menu.”
Read more: https://yoast.com/avoid-site-structure-mistakes/
July 31, 2020
10 Engaging Newsletter Content Ideas for Your Business
Newsletters are a great way to connect with your customers and make them loyal to your business. Unlike other email marketing campaigns that are intended to create sales, newsletters, as part of your content marketing strategy, are meant to create relationships and engage with your customers.
Whether you are sending newsletters on a weekly, monthly, or quarterly basis, it can be hard to find newsletter content ideas that will keep your customers engaged.
Here are some newsletter ideas you can use for your business:
1. Blog contents,
2. Interviews,
3. Customer reviews and case studies,
4. Promotions,
5. Company events,
6. Holiday email,
7. Product announcements and information,
8. Information and stories about your company,
9. Industry news, and
10. Reflection.
Blog contents
Your newsletter can be used as a promotional channel for your blog. Once you have posted a new content in your blog, share it on your newsletter and briefly tell your readers what it’s all about. Encourage them to comment on your blog post and share the blog with their friends.
Interviews
Another interesting newsletter content you can share with your customers are interviews with an expert in your industry, an influencer, a satisfied customer, or other relevant people. Interview topics can vary depending on what content you want to share and your interviewee. It can be a “how-to” guide or any information from an industry expert, a recommendation from an influencer, or a satisfied customer’s experience with your product or service.
Customer reviews and case studies
Speaking of customer experience, you may also share real customer reviews in your newsletter. To make your newsletter content more in-depth and enriching, you can also share case studies, especially if you are in the B2b industry.
A case study is a comprehensive story of how your business has helped a certain customer in detail. Details mean including figures and other business insights to show how a business is influenced by your product or service.
Promotions
Are you having any current or future promotions on your online or retail store? Tell your customers about it in your newsletter so they can be the first ones to grab it. Don’t just send an e-poster. Instead, give them a sneak peek of what the promotion is all about and provide a link so they can learn more about the promotion details on your website.
Company events
Newsletters are a great way to update your customers of what you have been up to. Have you attended industry events? Tell your customers about it. Have you recently received awards or have been featured in magazines, websites, or other media channels? Make your customers feel they are also part of those achievements, so share the news with them.
Holiday email
Making a holiday newsletter is more than just sending out greetings for a certain holiday. Make your newsletter content more interesting by sharing holiday-related newsletter content. It could be fun facts about a holiday, holiday trivia, or a personal memorable holiday experience. The secret is to make an interesting newsletter content that would grab your readers’ attention.
Product announcements and information
If you are launching a new product or service, a newsletter would be a great way to tell your customers about them. You can tell them when it will be officially released along with promotions that go with it.
Information and stories about your company
Your business surely has a lot of information and stories to tell. You can share these stories in your newsletter. Some interesting ideas include the following:
- How your business got started;
- Behind-the-scenes of your company;
- The person behind the brand;
- The faces behind the names;
- Featured employees;
- Job postings;
- New company developments;
- New building or office space; and
- New equipment bought.
Industry news
You can also share timely and important industry news to your customers through your newsletter. It makes a lot of sense for a “newsletter”. However, make sure it is really relevant, relatable, and something that can really stir interest among your readers.
Reflection
One of the most engaging newsletter content ideas are reflections. It could be your reflection on a current event or an occasion in relation to your business. It could also be a reflection about your product or business offering, your customers, or other things that you may be doing internally that your customers know nothing about. It could also be a reflection about your blog post, a realization on past company events and promotions, and other thoughts you would like to share with your customers.
Reflections are a great way to get personal with your customers, thus making your content engaging. Your customers will also get to know more about you and what you think about things, thus helping earn their trust and loyalty.
So that’s it – our recommended newsletter content ideas that will keep your customers engaged.
When thinking of newsletter ideas, just remember that you are writing to build a relationship with your customers who want to hear from you and not sell to them. Give them something interesting, something engaging. Otherwise, you will lose their interest and you could lose customers.
To learn more about other types of content marketing for your business, read Types of Content Marketing.
For more topics on content marketing, please visit Content Marketing.
Sources:
www.activecampaign.com
www.optinmonster.com
www.campaignmonitor.com (original link: https://www.campaignmonitor.com/assets/files/50-content-tips.pdf)
July 30, 2020
15 Mistakes You May Be Making in Your Content Development
There are many mistakes that people make when they are developing their own content. First, many people and companies in general don’t know their customers well. If you know your customers, you can help tweak your content to meet their specific interests and needs and keep them coming back for more. Many companies also ignore data when in reality, it’s their most useful tool. This data can show you how well specific pieces of content are working, and what areas you probably should ditch. Finally, focus more on high quality content rather than pushing out content every day just for the sake of it. You want your customers to get valuable information from your content each time they read it.
Key Takeaways:
- Many people develop content without understanding customer needs and therefore the content goes unnoticed or unappreciated.
- Make sure you spend the proper amount of time getting data from your customers so that you can tweak your content to fit their needs.
- Instead of rushing to create content, make sure that you are developing and publishing high quality content that will keep customers coming back for more.
“The biggest issue today is fragmenting the brand and wasting huge amounts of resource and time by creating parallel content strategies.”
Read more: https://contentmarketinginstitute.com/2020/07/mistakes-content-development/
July 29, 2020
Keywords: 7 SEO Mistakes That Are Hurting Your Website Authority Score
As much as keywords are important to SEO writing on your website, it can pose a problem when there is the excessive use of these keywords. Readers may have difficulty with understanding the article when keywords are clustered and overused. An even spread of keywords across board in a post is key. They should be applied only where and when necessary. Engage your meta description wisely, it will help improve your ranking and give readers a sneak peak into what your article contains.
Key Takeaways:
- Selecting keywords without cramming or over-using them in your website is absolutely essential.
- Ensure that you are using links that work and are not broken, and repair broken links as soon as possible.
- Take the quality of your content into account and take note of interference from data analytics.
“Using key words is necessary, but finding the right ones can be tricky.”
Read more: https://www.brodneil.com/7-seo-mistakes-that-are-hurting-your-website-authority-score/
July 23, 2020
7 Reasons Why You Must Switch to Brave Browser Now
Update: As Brave Rewards is currently supported in the Philippines (February 14, 2023 update), an alternative option for earning cryptocurrency while browsing the internet is CryptoTab. Crypto Tab is a browser extension or application that allows users to mine cryptocurrency while using their browser. It’s important to research and verify the legitimacy and security of any platform before use.
Getting the right technological device to work with is obviously crucial. However, not far behind finding that perfect desktop computer, that amazing laptop, is finding the right browser. Clearly, just as there exists a plethora of amazing devices out there, there too exists a veritable onslaught of browsers to pick from. Right now, one particular browser is making a lot of internet noise. That browser is “Brave Browser.” Mozilla, Firefox and JavaScript, all heavy-hitting names in the internet world, are linked to the new Brave Browser by way of its creator, Brendan Eich, who also worked on the other big names. There are a number of reasons why you might want to consider making the Brave Browser your new browser. For one thing, Brave does not track your internet activity. Pop up blockage is not needed. You won’t be bothered by ads. Your personal information will never be divulged to any site. Brave has high processing speeds, both on mobile and desktop units. Data suggests the browser cargos and steams sites up to five times faster than rival browsers. Other data suggests that the browser saves users both memory and battery usage. Brave also supports great theme options.
Key Takeaways:
- Brave does a great job at protecting user’s privacy because the browser is anonymous and doesn’t track your activity.
- Brave is an open web browser and therefore there won’t be as many ads or pop ups when using the internet.
- Brave is a much faster browser than others because it doesn’t consume as much data and memory as other browsers.
“As you recognize how the various themes are in fashion nowadays, hence, the brave browser allows you to change the theme of it so users can play with its interface.”
Read more: https://www.timebulletin.com/7-reasons-why-you-must-switch-to-brave-browser-now/
July 21, 2020
How to Measure Content Marketing Success 101
Knowing how to measure content marketing success is an important aspect that every marketer and/or business must take note of. Failure to do so would mean a great loss for the marketer or business despite all its marketing efforts. Why? This is because this step is actually what ensures the worth and efficiency of all the marketing investments made by the company. It is what keeps track of your ROIs and ensures that your content is consistently and continuously aligned to all your core objectives.
Table of Contents
What is the first thing to consider?
Which metrics can help you determine if your content marketing strategy is working?
What tools should you use?
Tips on how to measure content marketing success
What is the first thing to consider?
Providing value to your core objectives plays a vital role in how you choose to shape and design your content. So before anything else, before you even begin to measure and collect all the necessary data, it would be wise for you to write down all your key objectives first. If you have many, arrange them in order of priority for greater ease. Remember that these goals are what will serve as the foundation of all the metrics and data that you will later be checking from time to time, onward.
Examples of the common content marketing goals are the following:
- Brand awareness
- Cross-sell
- Customer retention
- Engagement
- Lead generation
- Sales
Ponder on objectives inline with:
- Audience’s objective
- SEO objectives
- Digital PR objectives
- Business objectives
Which metrics can help you determine if your content marketing strategy is working?
There are a lot of KPIs or Key Performance Indicators used to measure marketing.
Check out the graph below for better understanding.
source: https://www.smartinsights.com/wp-content/uploads/2019/04/KPIs-by-category.png
However, you won’t be needing all of them, but rather, you will only be tapping on a few that best suit your goals. Generally, below are 4 metrics that can help you determine your content marketing’s success:
- Audience based metrics
  Analyzing the metrics based on audience engagements says a lot about your marketing strategies. It is important to know what these numbers mean and what they represent. Generally, the longer time people spend on your site on average would usually be seen as a good sign. Moreover, the more audience engagements, the better too.
- SEO based metrics
  Under this include checking on your site’s visibility in search engines, rankings, and organic traffic.
- Digital PR metrics
  Commonly, digital PRs are used to increase brand awareness. To measure this, focus on checking the page views, branded searches, and backlinks
- Business objectives
  This section helps you determine how your site visitors navigate your page. All indicators under this would have to lead back to the usefulness and trustworthiness of your brand and its content.
Back to table of contents
What tools should you use?
Among the many tools available, Google Analytics remains to be one of the most popular and sought-after tools for many marketing experts. It offers free tools to help you better analyze important data in one setting.
Few of its features include:
- collects data on every site visitor
- provides comprehensive demographic data
- tracks website conversions and activities
- improves organic traffic through linking to AdWords
- measures ROIs of different marketing campaigns
- measures engagements
- offers SEO reports
Back to table of contents
Tips on how to measure content marketing success
- create schedules on how frequent you’d like to measure your metrics
- take initiative, effort, and time to deeply analyze your performance
- collect actionable metrics
- use the numbers as a guide to determine not just your strengths but as well as your weaknesses—this will help you determine where you must give more focus on to improve
Back to table of contents
Source:
Read the article on content marketing here: Content Marketing: Your Comprehensive Guide
July 20, 2020
4 Tips to Quickly Improve Your Website in the Current Situation
Improving a website during the coronavirus is very important. To do this, structure is one the main elements to consider. Having links or buttons that reference the right content or make it easy for a user to navigate the website are essential to maintaining a large amount of traffic. Also, for your important web pages it is definitely worth putting in extra time to make them look pretty or graphically pleasing. This ensures that people are happy when they use the site. Finally, organizing your data and social media has a big positive impact.
Key Takeaways:
- Website structure is very important especially with links or references to important material.
- Important pages can be embellished with art and graphics. Spend time on the important pages.
- Adding structured data makes it easier for users to navigate a website and find what they want.
“Site speed plays an important part in SEO, so if you want to boost your site that’s definitely an aspect to focus on.”
Read more: https://yoast.com/quickly-improve-your-website-current-situation/
July 19, 2020
Can You Really Drive Traffic With Clickbait Articles?
Clickbait is a modern day phenomenon that exists on almost all sites and social media platforms. It is known as being deceptive, but this is not necessarily true for all clickbait type of content. The whole purpose for clickbait is to grab the viewers attention. One of the most important things when trying to grab a viewer’s attention is to appeal or relate to a wide audience. That way, you aren’t limiting your potential viewers.
Key Takeaways:
- Clickbait is used to grab peoples’ attention, although some complain about it being false claims.
- Clickbait can be deceptive but it doesn’t have to be if it is really true.
- Being relatable is the most important for headers so that a wide audience can be attracted.
“If you continuously use clickbait titles and mislead readers, it could damage your brand’s credibility.”
Read more: https://blog.hubspot.com/marketing/can-you-use-clickbait-to-drive-website-traffic
July 17, 2020
5 Content Marketer’s Must-Have Qualities
Content marketing involves an endless cycle of curation, creation, promotion, and evaluation. The main purpose of content marketing is in its name itself—to market content in a way that attracts, develops, and encourages engagements to a specific audience. Every content marketer aims to reach more and more people—turn them from possible buyers, to subscribers, to customers, and to lifetime partners.
With over 90% of marketers using it for acquisition and engagement, it’s no question how the competition for this has definitely become tougher over time. Every day, thousands of content is being set out before the eyes of the public in various channels.
That’s a lot to take in for any ordinary marketer.
But it takes a good marketer to know that it’s not always about the numbers. Quality must always prevail over quantity.
Table of Contents:
- What makes a good content marketer?
Value-driven
First and foremost, a good content marketer should be value-driven. To be value-driven means to have your every content anchored towards your brand’s goals and core values. Also, it calls for you to think deeply instead of dreaming high. It requires you to strive harder and pushes you to produce quality content that can actually compete against all the rest.
Being a value-driven marketer allows you to connect and empathize with your audience. In this manner, you get to understand and deliver their needs better.
To do this, ask yourself these questions from time to time:
- Is this content in line with my brand’s values?
- Does this content help and/or benefit my target audience?
- Is this content inspiring or insignificant?
- Does this content encourage positive change?
- Is this content interesting enough to be shared?
Back to table of contents
Creative
As mentioned, there are thousands of content marketers out there with the same goal and purpose as you. With this, strategizing on ways to make yourself stand out is only but necessary. While you’re at it, remember to widen your imagination.
Don’t just aim to produce a lot of content, aim to be of value.
Explore the different mediums and channels around you. Note that producing content is endless in the sense that you’re free.
Tap on your creativity and let all the possibilities run wild. Don’t limit yourself to the idea of having to do everything alone and/or traditionally.
For example, instead of focusing on traditional marketing through words alone, experiment on visuals. Research suggests that people are most likely to click on posts with visual representations—photos, videos, typographies, infographics, and etc.—not to mention how easy they are to process and understand. Moreover, you can also try tapping on influencers and producing fun quality content that works for both ends.
Again, it all boils down to you and how you make use of your innate creativity.
Back to table of contents
Genuine/storyteller
Another must-have quality for a good content marketer is to be a good storyteller. It is our human nature to naturally love hearing stories and learning from other people’s experiences. Thus, storytelling plays a great factor to connecting to your audience and walking them through your brand smoothly.
Remember to keep it natural.
A good content is not an advertisment.
A good content marketer knows how to position and promote themselves in a way that isn’t too forceful but rather, in a manner that’s trustworthy, filled with empathy, and is genuine.
Again, don’t forget to tap on others too, especially on topics that require more knowledge and specifications. Your audience would definitely appreciate getting more resources.
Back to table of contents
Organized/specific
With great competition comes more content. More content means bigger room for mistakes. And all these lead to the great need for proper organization.
Another must-have quality for content marketers is to be highly organized. This means that you have to maintain an editorial calendar, create schedules, set deadlines, monitor trends and competitions, and follow the right steps for content creation.
You must learn to strategize before jumping on anything and be decisive at all times. Avoid beating around bushes.
Back to table of contents
Analytical
The most successful content marketers know that content production is not a one-way trip. It doesn’t just stop the moment you publish a content. Rather, it is a continuous cycle of measuring and analyzing the numbers—determining what content is popular, engaging, and effective.
You have to take advantage of the different metrics and tools available and make use of them to know what sells and what doesn’t. You have to know which data to track and to use to help drive more traffic to your business.
Back to table of contents
Persistent
Ultimately, every successful content marketer needs persistence. Obviously, content marketing in itself is nothing close to easy, especially with all the pressure it comes with. But, finding success in it is not impossible at all.
The common problem for most marketers is that they expect success too soon without realizing that all good things take time. Often, they result in producing half-baked content all for the sake of having to post something. Don’t be like them. Sure, in business, time is gold. But remember that time can not and should not replace the value of quality.
You must stay positive and maintain a tight grip on your ultimate target no matter what. Don’t hang on it loose just because of the distractions around like poor performance rates, lack of engagements, slow traffic, and etc. Instead of dwelling on them too much, use those feedback to your advantage. Know that every response is necessary for your growth—good or bad. Determine where you went wrong and how you can improve.
Back to table of contents
Instead of asking, “Which content marketer am I?” ask yourself, “Which content marketer am I not?”
Sources:
July 17, 2020
Google Ads: The Number 1 Tool You Should Not Ignore
With the number of your competitors growing bigger by the second, it has never been more important to get your feet on online advertising this fast—search engine marketing, being one you shouldn’t let pass. As this is a highly competitive platform, it is only but right for you to consider the most popular and effective tool to help you maximize your returns. In this case, consider Google Ads.
What you’ll find in this article:
- What is Google Ads?
- Benefits of Google Ads
- Setting up Google Ads account
- Additional reminders
What is Google Ads?
Google Ads, formerly known as Google AdWords, is currently the most popular and effective tool used by marketers. It is Google’s advertising service that provides businesses the opportunity to have their ads displayed on Google’s search result pages (usually appearing either on the top or bottom of the page).
Google Ads makes use of a bidding model. A bid is the amount of money you’re willing to pay per click. The higher your bid, the greater chance for your ad to show higher than the ones bidding for the same keyword.
Example:
source: https://www.wordstream.com/blog/ws/2015/04/21/adwords-ads
Benefits of Google Ads
Flexible
Audience targeting
Google Ads offers multiple targeting options to help you precisely choose your audience. You can filter your market according to geographical location, age, device, keywords, and more. It also gives you the option to set schedules for when you’d like your ad to show. In this way, you can ensure that your ad is shown to the right people and at the right time.
Pay-per-click advertising model
One of the best advantages that Google Ads brings is its pay-per-click (PPC) ad model. This means that you only pay for every action taken on your ad. This way, not only can you save money but you can ensure that your spending on engaged users.
Measurable
Every marketer should know that advertising doesn’t just stop after clicking “post” and publishing your ads. It is important to track your ad’s performance. Google Ads allows you to assess the reach of your ad and measure its success.
Setting up Google Ads account
Step 1: Go to the site
To visit to the Google Ads website, click here.
Step 2: Sign up / create account
The first thing that you’d have to do after clicking “get started” is to immediately set up an ad. In other words, you have to create an ad first before creating an account. This may seem overwhelming but you don’t have to be too thorough about it just yet since you can always create a new one later. This method is just to help you get familiar with the tool, especially if you’re a beginner.
Below are the 4 steps that you’d have to go over:
1. Your business & audience.
2. Your ad.
3. Budget and review.
4. Setup billing.
IMPORTANT NOTE: Make sure to seriously fill in the information asked under Step 4: Setup billing. Google would require you to provide an actual bank account since this is how you would pay them for your ad.
Step 3: Explore your account
After finally creating your account, click on settings, and click Switch to Expert Mode (this will help you experience Google Ads at its full).
After, you now have the option to pause the new campaign that you just made to avoid showing it anywhere.
Then, you can begin to create a new campaign.
Additional reminders
- Make sure to create a good landing page. This is what users will see after clicking your ad’s link. A great landing page, therefore, plays a pivotal role in your ad’s success.
- Make sure to do thorough keyword research to make the most out of your ad.
- Make sure to filter your audience seriously.
- Make sure to maintain a healthy balance of your different marketing channels—don’t rely on Google Ads alone.
July 3, 2020