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The Goal of Content Marketing

The Goal of Content Marketing

Understanding and creating the right content marketing goals Marketing goals are usually mistaken as outcomes. Goals such as brand awareness, conversion, and customer retention are actually outcomes that we want from our marketing strategies. Instead of the traditional approach, marketing goals should be more user-centric. These include education, inspiration, and entertainment. Read more: https://ahrefs.com/blog/content-marketing-goals/ Content Marketing … Read more

Post-Panda and Post-Penguin Guide to Using Yoast SEO WP Plugin

Post-Panda and Post-Penguin Guide to Using Yoast SEO WP Plugin

In the world of search engine optimization (SEO), Google’s Panda and Penguin updates have had a significant impact on how websites are ranked. These updates have changed the way webmasters approach SEO, making it more important than ever to use quality content and ethical link-building practices. If you are using the Yoast SEO WP plugin, … Read more

Google Ads

person typing on a computer to open Google Ads

Google Ads is a Google-developed online advertising platform where advertisers can bid to have brief advertisements, service offerings, product listings, or videos displayed to web users. It can insert adverts in search engine results, such as Google Search, as well as on non-search websites, mobile apps, and videos.