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TikTok Challenges Brands to ‘Don’t Make Ads’
It has been a year since TikTok For Business started to call advertisers to stop making ads and follow the mantra, “Don’t Make Ads. Make TikToks”. An invitation to be more creative, authentic and create content that truly speaks to people.
While TikTok isn’t telling brands not to make ads, but rather, they’re challenging them to genuinely interact with its community, embrace the app’s creativity, positivism, and authenticity.
Katie Puris, who heads the Global Business Marketing at TikTok, said that launching the campaign was a bold ask to the industry. Still, they knew it would work for marketers.
What happens on TikTok is unique. Every day, people participate in campaigns, build alongside them, and even make TikToks for the brands and products they love. People usually don’t realize that what they’re seeing is an ad, and that’s the goal of TikTok.
Key takeaways:
- The times have changed, but not the ads.
- TikTok’s For You Page is entirely like nothing else on the internet with its endless cycle of new trends and ways for messages to find traction.
- To tell a huge story, you don’t need to have a big production.
“When we invite brands to make TikToks, we’re challenging them to transform the way that they connect with their audiences because we know that it has the power to transform their business.”
Read more: https://www.tiktok.com/business/en-US/blog/what-we-mean-when-we-say-dont-make-ads
Tiktok Now Has a Monthly Active User Base of One Billion People
TikTok stated that 1 billion people use the app every month in a blog post. For reference, Facebook reported 2.9 billion monthly active users in June, up 7% year over year. However, TikTok’s growth is rapid: from July 2020, when it had 689 million monthly active users, the number of monthly active users has increased by 45 percent. In addition, according to app analytics firm SensorTower, TikTok became the first non-Facebook app to exceed 3 billion global downloads in July.
Key takeaways:
- TikTok’s major markets include the United States, Europe, Brazil, and Southeast Asia, according to the business, whose parent company, ByteDance, is based in China.
- ByteDance, the parent company of TikTok, has purchased the VR hardware business, Pico, hinting at a possible push into VR.
- The threat that TikTok poses to Western digital behemoths is palpable: Instagram, which Facebook owns, has declared that it is no longer a photo-sharing service. Even discussion forums like Reddit are lured by the promise of short-form video streams, as Instagram promotes Reels, its TikTok clone.
Read more: https://techcrunch.com/2021/09/27/tiktok-reached-1-billion-monthly-active-users/
New, Step-By-Step Guides to Creating Branded Content on Tiktok
With a new collection of thorough, step-by-step tutorials on making some of the most prevalent, entertaining video kinds on the platform, TikTok hopes to assist more brands in leaping TikTok content development.
Key takeaways:
- TikTok also mentions that brands can promote their videos to reach an even wider audience.
- The app currently has a billion users, surpassing Instagram in this regard and growing at a considerably quicker rate, thanks to its engaging, community-focused strategy.
- Marketers must link their creativity with TikTok trends to optimize their brand’s promotional potential.
Creative Solutions: A Guide to Creating Effective TikTok Campaigns
by Josh
Last Updated on August 20, 2021 by Josh
As TikTok’s spectacular rise continues, more marketers are taking notice and thinking about how they can use the app to expand their brand’s reach and discovery.
Marketers must learn what works with the TikTok community and align with organic trends to succeed with TikTok. Repurposing ad campaigns from other platforms will not work, and polished, edited, professional-quality commercials are unlikely to get traction.
Key takeaways:
- With a basic overview of each element, the guide covers all of the main aspects of practical TikTok clips.
- Notes on creating authentic TikTok content are included in the guide, and specific advice on creative techniques and posting frequency.
- There are also links to valuable resources and tools, such as TikTok’safe zones’ template examples for your video clips.
TikTok eCommerce
by Josh
TikTok Highlights Rising Ecommerce Opportunities and the App’s Unique Potential for Brands
TikTok has been progressively leaning into eCommerce as part of its ongoing growth and desire to add more monetization alternatives. This can assist in supporting higher advertiser engagement while also giving more cash potential for individual creators through brand partnerships.
The company has revealed some new data and ideas to help marketers increase their product marketing efforts in the app. And could help them define your TikTok marketing strategy.
Key takeaways:
- TikTok claims that its platform offers new options for marketers in terms of increasing product engagement through entertainment.
- Another significant benefit it possesses in this regard is its algorithm and its “hyper-relevant” For You Page.
- TikTok provides more opportunities to showcase a broader selection of clips from multiple suppliers because it is more oriented around content than producers or profiles.
- TikTok’s algorithm is also quite effective at determining what you enjoy and displaying more of it to you.
Is TikTok the New Ad Giant?
In the wake of the ongoing boom in online shopping, brands are looking for new and eye-catching strategies to keep their commercials relevant. Marketers are looking for every potential scenario to feed the consumer frenzy for digital offers. Social media, like TikTok, could be one of their best options.
As of January 2021, TikTok has 689 million active users worldwide. The app is used eight times per day on average. Those viewers spend 52 minutes watching user-generated videos of various human behaviors, challenges, and entertaining acts every day.
TikTok may be an unequaled advertising investment for e-commerce enterprises that are looking for fresh brand exposure and customer acquisition. The platform allows e-commerce firms to stay visible and relevant in today’s always-on consumer culture.
Key takeaways:
- TikTok is the most popular and largest platform that covers purchasing power.
- Much of TikTok’s potential as an advertising platform is fueled by its uniqueness.
- TikTok is unusual because it encourages users to stay on the platform longer, resulting in more eyes on more advertising for a more extended time.
Read more: https://www.ecommercetimes.com/story/The-Sleeping-Ad-Giant-That-Is-TikTok-87229.html
Tiktok Is Experimenting with Even Longer Video Uploads
TikTok is seeking new use ways and strategies to leverage its fast-growing footprint. This is as it continues to attract more users and expand its business services.
We’ve seen this through the new TikTok Stories feature, the addition of a dedicated resumes option for job seekers, and news of group messaging features on the way, among other things. In addition, TikTok is now experimenting with another possible platform extension. Some users notice a new notification in the app.
Key takeaways:
- TikTok has already extended its video length limit several times, allowing users to submit 60-second clips and then increasing it to 3 minutes in July of this year.
- Some TikTok users can now submit movies up to 5 minutes long to the app, which might lead to a notable shift in platform usage.
- This new update would also place it on a playing field with video competitors such as YouTube and Facebook.
TikTok Effect Studio: Tiktok’s AR Development Platform
Both Facebook and Snap provide developers with the tools to create augmented reality (AR) experiences and features. TikTok is now aiming to follow in their footsteps. TikTok Effect Studio is a new creative toolkit now in private beta testing, will enable TikTok’s developer community to build augmented reality effects for the company’s short-form video app.
Key takeaways:
- TikTok was unable to provide a timeline for when these tools would be more widely available.
- Effect Studio is described as an early “experiment,” with the disclaimer that not all of its experiments make it to launch.
- TikTok would be more competitive with industry rivals if it launched an AR toolkit.