A brand’s digital management is just as significant as its physical locations and traditional marketing. This development has drastically changed how many businesses approach brand management. Ensuring that a brand’s positioning and content are presented to best appeal to its target audience.
Key takeaways:
- Brands need to start transitioning away from a reactive digital approach to a proactive digital approach.
- Visual search is now becoming more popular.
- Interactive digital content enhances and personalizes the customer experience.
“Each step of the buyer’s journey is interconnected, with everything from email to social media ads feeding into each other to provide a more personalized experience. “