Google Search Essentials: How to Use It to Your Advantage

7 ways to build an SEO strategy with Google Search Essentials documentation, according to Search Engine Land

2022 October 27

1. Give importance to technical SEO
2. Stay updated with spam policies
3. Utilize the Google SEO Starter Guide
4. Go over the “Key best practices”
5. Consider Google’s tips on creating people-first content
6. Create a strategy considering Google’s quality questions
7. Understand the expertise, authoritativeness, and trustworthiness (E-A-T) and quality rater guidelines

Source: https://searchengineland.com/google-search-essentials-strategy-tips-388744

Google Rebrands Webmaster Guidelines as Google Search Essentials

2022 October 20

The simplified update consists of only three sections, including:

• Technical requirements
• Spam practices
• Key best practices

Source: https://www.searchenginejournal.com/google-search-essentials/467836/