According to Google’s John Mueller, the original title of a web page will still be used for ranking purposes, even if it is modified in SERPs. This was stated on September 3, 2021, during the Google Search Central SEO hangout.
A question has been raised about Google’s new page title upgrade, which substitutes titles for some sites with more relevant information.
Key takeaways:
- If your original title had a vital keyword that isn’t included in Google’s replacement, rest assured that Google’s search ranking algorithms are still using it.
- Google’s replacements aren’t necessarily better names, and if they’re incorporated into the website, they won’t necessarily improve rankings.
- Considering what we now know about how Google’s search algorithms use original titles, eliminating them may harm your rankings.