Instagram is particularly eager to encourage people to use Reels as often as possible to counteract the rise of TikTok while also matching rising usage trends.
A new ‘Montage’ option is the most recent development on this front. This feature, which allows users to turn their Instagram Stories frames into short Reels video samples, is still being tested internally.
On the other hand, Instagram is testing a new audience selection function called ‘Favorites.’ Like Facebook, users can choose which will prioritize accounts’ posts in their feed.
Key takeaways:
- Instagram faces an existential threat as TikTok dominates the download rankings, mainly as younger users associate themselves with TikTok.
- Instagram claims that Reels usage is increasing rapidly, but it’s still a long way behind TikTok.
- Although Instagram’s algorithms should already know which profiles are your favorites, the “Favorites” option would provide users with a way to select what they see in their feed.