Which one is the best platform for advertising visually appealing content? If your answer is Instagram. You got it right. It is one of the best social networks to advertise your product or service. The growth Instagram went through as a marketing platform is astonishing. In fact, it has been in a close call with its parent company, Facebook, regarding active users and popularity. Also, its fantastic feature like Instagram Reels has hiked the chart more speedily. Most users even buy Instagram video views to effortlessly stand out from the crowd.
Another feature that has been the talk of the town is Instagram Ads. No worries if you are not sure how to use this feature. In this article, we have curated everything you need about Instagram ads. Instagram is the best place to attain your goals and objectives. But if you want to enhance it further, then Instagram ads are the way to go.
Why Should You Advertise on Instagram?
Why not? This platform is available with all the necessary features a person needs. Who wants to miss such a heavenly opportunity? No one! Also, it is constantly growing. Without any doubt, it is going to rise in the future too. This incredible growth has attracted many people to explore it. Particularly marketers! They understood the worth of Instagram and started investing their time and money in it.
- Finding potential customers.
- Marketing your products.
- Generating revenue.
- Targeting audiences.
- Increasing brand awareness.
- Boosting sales.
You can attain all the benefits listed above by advertising on Instagram. Isn’t that amazing? Furthermore, you can use options like Inzfy to reach the abovementioned goals instantly.
Advantages of Advertising on Instagram
Instagram has over 200 million business accounts. Brands of all sizes and structures, from small-scale to well-known brands, are on this platform. Why? Because accomplishing their target goals has become straightforward on Instagram. If you are still not convinced about trying Instagram ads, here are some advantages you get if you go for Instagram ads.
- There are no restrictions, so anyone wishing to opt for Instagram ads can do so.
- You can utilize data from Facebook to do effective advertising.
- Find ideal customers and engage with them through Instagram.
- Display ads in various formats.
- Can retarget potential customers with ads.
- Experiment with less investment and increase it gradually if needed.
So what are you waiting for? It is time to jump into Instagram ads and reap the maximum benefits. But if you are wondering how to start with Instagram ads, follow the upcoming steps.
How to Get Started With Instagram Ads?
Learning to advertise on Instagram can be a little overwhelming initially. But the good news is that it is a piece of cake once you start advertising on Instagram. In fact, the ads you display on Instagram will be created on Facebook ad manager. If you are new to this, we will walk you through the Instagram advertising process in the guide below.
1. Begin With Facebook Ad Manager
Since Instagram ads are managed through Facebook, navigate Facebook’s ads manager. After that, you will be asked to complete the necessary details, like the following.
- Choosing marketing objectives (conversion, sales, reach, etc.).
- Setting target audiences (With the help of facebook’s demographic data).
- Selecting ad placement (Instagram or Facebook).
- Set Budget and schedule ads.
- Create your Instagram ad with different ad formats.
After completing the setup process, you can display the ads on Instagram. If you want to know the different types of ad formats Instagram provides, read further.
2. Different Instagram Ads Format
A user on Instagram can display ads in various formats. So here we go if you need to know about the different Instagram ad formats.
- Photo or image ads
- Carousel ads
- Video ads
- Explore ads
- Instagram shopping ads
- Instagram Stories ads
- Instagram Reels ads
- Collection ads
- Branded creator ads
That was indeed a long list. However, with so many ad formats, this platform has made advertising easy. You can choose the one that perfectly matches your business goals and objectives. Along with these ads, a user can add a call to action(CTA), which helps them increase their revenue. Furthermore, you can opt for FolloFormation to increase your income and sales efficiently.
3. How to Choose the Right Instagram Ad Format
As so many ad types are available, it might be a little confusing which one to use. Therefore, you should research the following details before choosing an Instagram ad type.
Find Your Goal
Instagram ad is a tool to accomplish your goals and objectives. So it is vital to start with defining what your goals are.
After defining your goal, it is time to find your target audience. The ad format varies depending on who you wish to target the most. Choose a Call To Action and ad type based on your audience’s preference.
Trending
Find which features on Instagram are trending right now. For example, if most of your target audience spends time on Reels, display your ads there. Likewise researching all these factors, you can get an idea of what ad format to use.
4. Best Practices to Display Your Ads
Here are some tips that you can use to make your ads more effective.
- Grab attention within the first few seconds.
- Use high-quality visuals(photos, videos) to have an appealing look.
- Make use of the sound library to delight the viewers.
- Use additional options like informative captions, texts, stickers, etc.
- Ads are all about trial and error, so explore as much as possible.
Wrapping It Up
Instagram Ads have become a necessary part of social media marketing strategies. With the number of additional options the platform provides, users can get countless benefits from it. Also, its visually appealing features and user-friendly interface are an added advertising advantage. You can attract audiences, convert them into potential customers, engage with them, etc., with Instagram advertising. If you still have not used Instagram ads, you miss out on a great opportunity. So use it today and get endless benefits.
Which Instagram ad format do you prefer the most and why? Please let us know in the comment section below.