Socital: a Saas Software for Personalized E-Commerce

Last Updated: 1 year ago by BrodNeil

What is Socital?

Socital is an e-commerce marketing platform that supports marketers in capturing leads, converting anonymous and abandoning visitors into customers, and increasing sales. It provides a unique set of tools for data collection, email database segmentation, conversion optimization, targeting & personalization. 

• Convert more visitors to buyers 
• Grow email list 
• Reduce cart abandonment 
• Personalize product recommendations 
• Improve open email rate 
• Increase sales with seasonal campaigns No coding.

Socital Best For

E-commerce is a business of all sizes that operates in different industries such as fashion, beauty, furniture, electronics, and food.

• Enterprises, tech companies, third-party planners, event companies, media companies, associations, universities, and more
•  Any event planner/marketer is managing small staff meetings to a 100,000+ person conference.

Social Features

• AB Testing
• Abandoned Cart Saver
• Account-Based Marketing
• Behavioral Targeting
• Business Card/Badge Scanning

• Campaign Segmentation
• Content Analytics
• Contextual Targeting
• Customer Profiles
• Dashboard

• Data Extraction
• Experience Management
• Lead Distribution
• Lead Notifications
• Lead Nurturing

How Socital can benefit your business

Socital is an e-commerce marketing platform meant to support marketers, in different areas of their online business. Its main objective is to aid businesses in capturing customers, converting visitors into paying clients, and ultimately boosting sales. Socital provides a range of tools and features that cater specifically to these goals, such, as data collection, segmentation of email databases, optimizing conversions, precise targeting, and personalized experiences. Let me break it down.

1. Capture more leads: Socital offers tools to capture valuable leads from your website visitors. This can help you expand your email list and create a database of potential customers.
2. Turn visitors into customers: Using behavioral targeting and personalization, Socital helps turn anonymous visitors into paying customers. This is especially beneficial for eCommerce businesses aiming to improve their conversion rates.
3. Reduce cart abandonment: Cart abandonment can be a major issue for online retailers. Society includes features such as abandoned cart storage, which can contribute to the number of customers who leave your website without completing the purchase.
4. Create personalized product recommendations: Automation is key to e-commerce, and Socital can provide customized product recommendations based on your website visitors’ behaviors and preferences.
5. Strengthen Email Marketing: Social can help improve your email marketing efforts and increase email open rates by helping you better segment your email list. This can lead to more engagement and sales through email campaigns.
6. Increase sales through seasonal campaigns: The platform enables you to run seasonal campaigns and promotions to increase sales during special occasions such as holidays or special events.
7. No Coding Required: One notable feature is that Socital requires no coding skills, making it accessible to marketers and entrepreneurs with no technical background

Socital is suitable for a wide range of businesses, including:

E-commerce businesses: Ideally suited for all sizes of companies operating in various sectors such as apparel, beauty, furniture, electronics, and food.

Enterprise-Tech Companies: Sosital can help large enterprises and tech companies looking to increase their marketing efforts.

Event Planners: It is invaluable for event organizers and marketers to manage events of all sizes, from small business meetings to large events with thousands of attendees.

In terms of content, Socital offers a wide range of tools to improve marketing efforts, including AB testing, behavioral targeting, campaign segmentation, customer profiles, data extraction, and leadership training Those things enable businesses to create more effective personalized marketing campaigns, resulting in higher conversion rates and higher sales.

In summary, Socital is a versatile eCommerce marketing platform that focuses on lead generation, customer conversion, and sales optimization. It offers a range of products and tools that span all sizes and industries, making it a valuable asset for marketers looking to improve their online sales and marketing efforts.

Maximizing e-commerce success with socital’s advanced tools

1. Customer Segmentation: Society enables e-commerce businesses to better segment their customers. By collecting and analyzing customer data, you can create specific customer segments based on factors such as demographics, browsing behavior, and purchase history. This segmentation is invaluable for running targeted marketing campaigns. For example, you can send product recommendations to different groups of customers, increasing the chances of a sale.
2. Behavioral targeting: One of the key features of society is behavioral targeting. This means you can track and analyze the actions and behaviors of visitors to your eCommerce website. For example, if a visitor frequently views particular products but doesn’t make a purchase, Socital can actually help deliver personalized offers or reminders, encouraging them to convert.
3. Personalization: Personalization is key in e-commerce, as it can dramatically enhance customer experience and boost sales. Socital allows you to customize your website content, emails, and product recommendations. You can create an engaging and relevant shopping experience by showing them products and offers that match their preferences and past behaviors.
4. Abandoned Cart Recovery: Cart abandonment is a common challenge for eCommerce businesses. Socital’s abandoned cart saver feature enables follow-up emails to be sent automatically to customers who abandon their shopping carts. These emails may include product recalls, discounts, or other incentives for customers to complete their purchases.
5. Seasonal Campaigns: E-commerce businesses often rely on seasonal promotions and sales to generate revenue. Socital provides the tools to create and manage these campaigns effectively. You can target specific customer segments with seasonal offers and promotions, to optimize your sales during special occasions like the holidays, back to school, or Black Friday in the morning.
6. Email Marketing Optimization: The public helps e-commerce businesses improve their email marketing campaigns. You can segment your email list, ensuring that each recipient receives content tailored to their interests. This results in increased click opens, ultimately improving the effectiveness of your email marketing efforts.
7. Optimize Conversion Rate: Increasing the conversion rate of your website is the main goal of eCommerce businesses. Socital’s data-driven approach helps identify areas where you can improve the user experience and conversion funnel. By making data-driven conversions, you can increase conversion rates on your eCommerce website, translating into more sales.