Advertising

Know how to maximize the results when you buy website traffic. Don’t just buy traffic. Make them work for you.

Search Ads 360 is a search management tool that enables agencies and marketers to effectively manage some of the world’s most complex search marketing campaigns across numerous engines and media channels.

Google is cutting jobs & encouraging advertisers to work directly with agencies to reduce costs. In the past, they poached clients from these agencies, but it seems they will no longer do so.

Whether you are using YouTube or using videos you created in Google Ads, adding a voice-over is now a breeze.

Carousel Ads are a unique Twitter format that allows advertisers to have up to six swipeable, edge-to-edge images or videos in a single Tweet, all of which may be clicked to take users to a website landing page or app download page.

The feature, which debuted in iOS 14.5, is designed to prohibit app developers from tracking your activities and selling such data to advertisers.

Advertisers now have access to additional data, but this is not a rollback of the September 2020 change that reduced search term reporting.

Google answers some of the burning questions about FLoC. Advertisers are anxious to know about some concerns. Will website remarketing still be available for advertisers in 2022? Will the advertisers’ ability to report on in-market audiences, affinity audiences, or placements be impacted? Source: https://www.searchenginejournal.com/google-answers-advertisers-floc-questions/399260/

If you are noticing that your traffic is going up but the interaction with things on your site is not increasing, then you might want to do a few things differently. You can get more ad clicks from cold traffic based on a few key things, like the color of the ad. You can also … Read more

If you wonder if sponsored content or native advertising is a good strategy for your business, read this. Learn the native advertising pros and cons.