CRO: Conversion Rate Optimization is the practice of increasing the percentage of real human users performing a desired action on a website. Desired actions can include the following:
Purchasing a product
Filling out a survey
Clicking the add-to-cart button
Subscribing to a service
Clicking a link
Filling out a form
How To Improve Your Conversion Rates Without Spending Any Money
Conversion rate optimization (CRO) is any strategy that helps you improve the number of people who convert into paying customers after visiting your website. CRO could include things like optimizing your landing page design, adding call-to-action buttons, or even changing the color of your logo.
Understand the basics of conversion rate optimization.
Conversion rate optimization is essential to every business owner’s digital marketing plan. If you aren’t doing anything to optimize your site’s conversion rates, then you’re leaving money on the table. And while there are plenty of free tools out there to help you with this process, some businesses choose to pay for more advanced services.
Find out why you have bad conversions.
There are two main reasons why people have bad conversions. First, they might not be converting at all. Second, they might be converting but not converting well. Let’s take a closer look at each scenario.
Fix them.
If you’re not getting any conversions, then there’s a good chance that you’re not doing anything right. You need to figure out what’s going wrong so you can fix it. This means that you should first identify the problem. Then, it would be best to understand why it happened. Finally, you should find ways to prevent it from happening again.
Measure and analyze.
Once you’ve identified the problem, you need to measure and analyze it. There are basic questions you need to ask yourself:
What did you do well?
What didn’t you do well?
What would you do differently next time?
Repeat.
If you’re not measuring and analyzing, you won’t know what works and what doesn’t. You’ll guess what will help and what won’t. And guesswork isn’t going to cut it for digital marketing.
Some notes and tips we’ve gathered over the years:
Marketing Research Chart: Average website conversion rates by industry
Click-Through Rate (CTR) – Learn How to Raise Your Click-Through Rates
Shopify Theme Customization to Increase Sales and Conversion
More on conversion rate optimization below:
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