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DIY Digital Marketing for Small Businesses

Struggling to grow your online business on a tight budget?

Welcome to BrodNeil.com!
Your Free DIY Digital Marketing Compendium for Small Businesses!

Started in 2007, we embraced SEO during its early stages, paving the way for our journey.
We have adapted and thrived in this ever-changing digital marketing sphere.

May YHWH be praised!
We are also deeply grateful to the people who have walked beside us on this journey.

This compendium simplifies digital marketing for small businesses and startups with limited resources, focusing on essential topics for a quick and easy learning experience without consuming much of your time.

(Note: A compendium is a concise collection of information or a comprehensive summary of a larger work, often as a guide or reference on a particular topic.)

Browse through our topics or use the search box below.

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What Is Digital Marketing?

Digital marketing leverages modern technologies and resources to promote products and services through online channels like the Internet and electronic devices. It focuses on engaging prospects and customers using digital tactics while upholding traditional marketing principles to build mutually beneficial relationships.

Key Digital Marketing Topics

The PEACE Principle by BrodNeil.com

This compendium emphasizes the PEACE principle:

Practical

Doable or feasible to do, rather than a theory or an idea. You don’t have to be a software developer or marketing graduate to do them.

Ask yourself: Is it doable?

Effective

Adequate to accomplish a purpose or a goal. Effective means that it can be measured through Analytics.

Ask yourself: Is this achieving the desired outcome or results?

Applicable

Relevant or appropriate in the given context. Differentiating practical and applicable is important to avoid confusion. Practical refers to feasible or doable, while applicable denotes what is relevant or suitable in a particular context.

Ask yourself: How does this contribute to my goals or objectives?

Consistent

Act of doing in the same way over a period of time. Consistency in digital marketing is akin to running a marathon rather than a sprint. The repeated actions and efforts over time culminate in significant results. Just as steady pacing and persistence are key to finishing a marathon successfully, maintaining consistency in marketing strategies allows for sustainable growth, brand recognition, and audience engagement that ultimately lead to desired outcomes and long-term success.

Ask yourself: Can I maintain this over time?

Efficient

Spend the least time doing something for maximum productivity. Efficiency is about optimizing time to achieve more with less.

Ask yourself: How can I do this quickly and well?

This compendium aims to offer hands-on guidance while building a website from scratch. The lessons are based on a decade of experience and aim to foster continuous learning and success in the digital realm.

Why Digital Marketing?

  1. Digital Marketing can assist you in creating a strategy to achieve your business goal(s).
  2. Digital marketing utilizes various tactics and techniques to find prospects, connect with them, and convert them to paying customers or clients. There are endless opportunities to be creative in digital marketing. Each medium, channel, and platform requires technical and marketing expertise. Therefore, there is room for you to excel in one area even if your competitor has been in the business much longer than yours.
  3. The best part of digital marketing is that it is highly targeted or focused. This is the cost-effective side of digital marketing. Highly targeted or focused digital marketing works best with a very feasible digital marketing strategy.
  4. Digital marketing is result-oriented and easily measurable in terms of ROI (Return on Investment). Metrics and Key Performance Indicators (KPIs) can easily be monitored.
  5. The end consumers and buyers are technologically savvy these days. If you can utilize the use of these channels and platforms that they are in, then you are a step ahead of your other competitors. There are numerous media, channels, and opportunities for brands and businesses to connect with prospects, leads, and customers (or clients) in the digital landscape. And every year, more and more websites and networks are popping in. It is the job of the digital marketing agency to advise the client of the most profitable channels for a specific targeted audience.
  6. Digital marketing is a great source for inbound marketing and lead generation.
  7. Properly implemented digital marketing campaigns can position your brand or business as a market leader. When your company’s authority is established across the Internet, digital marketing is nearly synonymous with branding.

The Impact of Social Media Marketing

Social media marketing is a vital component of digital marketing strategies for businesses. By leveraging social media platforms, businesses can effectively reach their target audience, engage with customers in real-time, raise brand visibility, increase website traffic, and ultimately boost lead generation and sales. Additionally, social media analytics offer invaluable data on customer preferences and behaviors, enabling companies to refine their marketing tactics for better results.

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News about Marketing

These are the marketing news you didn’t know you needed.

If you’re in the business of marketing, you need to stay up-to-date on the latest news. But with so much information, it can be tough to know where to start.

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News about Marketing

Want to be up-to-date with the latest marketing news, but don’t want to spend too much time on research?


We will send you a digest of the best marketing news each week.

Choosing the Right Internet Service Provider (ISP) for Your Business

Choosing the best Internet service provider for your business is essential for ensuring a strong online presence and effective Internet marketing strategies. A reliable and high-speed internet connection is vital for various aspects of digital marketing, such as website performance, SEO, social media engagement, email marketing campaigns, and data analytics. With a quality ISP that offers stable connectivity and fast speeds, businesses can optimize their online activities, enhance customer engagement, drive website traffic, and ultimately improve their bottom line.

The Significance of eWallets in Digital Marketing

eWallets in digital marketing offer convenience, security, global reach, marketing opportunities, data tracking, and support mobile commerce. Their integration enhances customer experience, drives sales, and enables effective engagement with a global audience.

Technology Updates in Digital Marketing

Staying current with technology news in digital marketing is crucial for leveraging the latest tools and trends. It empowers marketers to optimize strategies, enhance efficiency, stay competitive, adapt to changes quickly, reach target audiences effectively, and drive successful campaigns in a rapidly evolving digital landscape.

Business-Related Sites

These sites may be business-related but not directly linked to your industry.

Software and Tools

This section delves into a curated selection of software, tools, and productivity applications tailored to enhance marketing performance. From robust analytics platforms to social media scheduling tools and versatile project management software, this suite of solutions is geared towards optimizing workflows, fostering collaboration, and maximizing efficiency in the fast-paced realm of marketing.

Exploring Other Diverse Topics

Dive into a broad range of interesting topics offering unique insights and perspectives on digital marketing and business.

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