YouTube: Best Practices, Trends, Tips, and Updates

Last Updated: 1 year ago by BrodNeil

Youtube Is Testing a Tool That Allows Users to save Videos Directly to Their Browser

Premium subscribers can try out a new tool that allows them to download videos directly from their web browser. This test, which brings a mobile feature to the web, is part of a more extensive program that allows Premium members to see what the platform is up to.

Premium users will be able to download videos by default; uploaders will not need to opt-in. In addition, subscribers who have the latest versions of Chrome, Edge, or Opera can use the “Download” button when watching a movie or the 3-dot menu while browsing. Users can then retrieve their downloaded videos via a downloads feed, which can also be accessed via sidebar navigation.

Key takeaways:

Unlike third-party sites, YouTube does not provide you with a video file that you may keep on your hard disk indefinitely. Instead, a cached video is made available to the user.
While offline, users can access their downloaded videos by going to the YouTube website. They’ll then see text indicating that they’re offline, which will redirect them to a new page with the films they’ve downloaded.
The feature is also available in the YouTube Progressive Web App (PWA). However, the user’s device must connect to the internet at least once every 30 days for downloaded YouTube videos to remain available.

Data on ‘Typical Audience Retention’ Is Now Available on Youtube

YouTube is revamping its audience retention reporting to make it easier for artists to see what’s working and what isn’t. Last year, YouTube Studio gave channels access to audience retention data.

This area of YouTube Analytics examines “key moments” in videos that received positive feedback from viewers. It’s intended to assist YouTube creators in determining what resonates with their audience and what works in terms of content.

Key takeaways:

Channels have had a chance to study the data and apply the insights to their content development strategy since the launch of the critical moments for audience retention reports.
One of the most common pieces of criticism YouTube has received is that it would be helpful to know what works and what doesn’t when it comes to audience retention.
This data will appear as a grey band across several charts in YouTube Analytics, making it easier to compare actual performance to typical performance.

Youtube Reveals to Make Live-Stream Shopping Available to All Users

Instagram, Facebook, and Pinterest host retail live-streams with well-known brands to optimize their respective commerce opportunities.

With a series of planned Christmas shopping live streams, YouTube is also attempting to break into the market. Users will interact with influencers and celebrities in real-time and make direct in-app purchases.

Key takeaways:

YouTube has revealed more details about its long-term plans for live-stream commerce.
The primary purpose of live-stream purchasing is to extend existing user behaviors, with influencers already recommending companies and artists in their uploads, sometimes through endorsement deals and paid collaborations.
YouTube stars have become trusted voices for many people, especially among younger viewers who are just as enamored with YouTube stars as they are with traditional media celebrities.

Youtube’s Mobile Analytics Now Includes Data on Traffic and Revenue

September 20, 2021by Josh

YouTube adds more analytics insights to mobile, including statistics on traffic sources and revenue that were previously only available on desktop. Creators can now track their profits while on the road and see how viewers are finding their videos.

As part of the initiative, creators can now access two additional reports on the Studio Mobile app’s income page.

Monthly Revenue Report: This report includes projected income for the current month and past data to allow you to compare month-to-month performance.
Transaction Revenue Report: This report details how you made money, including channel memberships, Super Chats, Super Stickers, and other items that viewers pay for.